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11 Potent Reasons to Outsource Media Monitoring & Measurement

November 2017, Issue #1

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November 2017 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Featured Post
11 Potent Reasons to Outsource Media Monitoring & Measurement
Image source: Nick Youngson via Creative Commons
Outsourcing media monitoring and measurement services creates crucial advantages over trying to develop media intelligence in house. Among the pluses of outsourcing: specialized expertise, advanced technology, objective analysis and, surprisingly, lower costs. Read More »

Do Longer Corporate Blog Posts Produce Better Content Marketing Results?
Corporate bloggers are writing long posts - sometimes extraordinarily long, according to a new survey. Many bloggers and PR pros say their long posts and articles generate better results. That indicates that greater investment in research and writing can lead to higher ROI. It doesn't necessarily mean, however, that long posts are always better. Read More »
Advanced Personalization: The Future of Effective Communications
Targeted communications that are personalized, relevant and useful create lasting customer loyalty and drive revenue growth. Some say extreme personalization will dominate most all marketing channels in the near future. Read More »
How PR Strategies Can Save Influencer Marketing
Influencers risk losing authenticity as they mention or endorse more products and their fans grow tired of the sponsored posts. By following a PR-based earned media strategy, influencers can preserve authenticity while gaining substantial consumer acceptance for the mentioned brands. Read More »
The Case for Including Emotion Metrics in Assessing Social Media Mentions
Tapping into customers' emotions often produces the best marketing or PR results. That means it's critical to evaluate customer sentiment toward the product and your company when measuring social media. Read More »
Always On Data Analytics Produce Enhanced PR Measurement
PR needs to infuse data analytics into the entire process to gain the full benefit of PR measurement, experts say. An "always-on" approach — incorporating data into campaigns from start to finish — produces greater benefits from data analysis and enables PR to improve campaigns in progress. Read More »
Most Viewed from Previous Issues
4 Social Media Strategies for PR & Marketing Agencies to Attract New Clients
PR & marketing agencies can gain clients by showing their prowess in using social media strategies themselves. To demonstrate their expertise to prospective clients, PR agencies must apply creative social media strategies to promote their social media expertise. Read More »
Twitter Cracks Down on Automated Direct Messages - Alternatives for Marketers
The common yet controversial practice of sending automated direct messages on Twitter is no longer a viable marketing strategy. Marketers who continue to send the automated messages to Twitter followers risk having their accounts quashed. Read More »
Other Articles to Help You
The Economic Times (India)
Ad Age
The New York Times
From the Archives
Conferences and Webinars
Conference: PR Daily World Conference, Nov. 8-9 in Washington, DC. Presented by PR Daily. Standard price $995.
Webinar: Writing For the Web and Mobile, Nov. 9 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Virtual Conference Series: Content Marketing, Nov. 10 from 11:30 a.m. to 2:15 p.m. Eastern time. Presented by MarketingProfs. Free.
Webinar: User Inspired Content is the Future of Influencer Marketing, Nov. 15 at 1 p.m. Eastern. Presented by WOMMA. Free.
Webinar: The Rise of the AI-Empowered Marketer, Nov. 16 at 2 p.m. Eastern. Presented by Marketo. Free
Conference: Internet Summit, Nov. 14 to 16 in Raleigh, N.C. $345.
Webinar: How to Ignite (or Reignite) Your Career, Nov. 16 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Cut Through the Clutter in PR, Dec. 5 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - NBCUniversal International Network, Coral Gables, FL
Public Relations and Media Specialist - University of Oklahoma, Norman, OK
Vice President, Corporate Communications and Public Relations - SiriusXM, New York, NY
Communications Associate - Michael & Susan Dell Foundation, Austin, TX
Public Relations and Communications Manager - Meet Minneapolis, Minneapolis, MN
Community Outreach Specialist - Sound Transit, Seattle, WA
Marketing Positions
Associate Director of Marketing and Creative Development - ATSSA, Fredericksburg, VA
Marketing Communications Specialist & Communications - Saint Paul Port Authority, Saint Paul, MN
Marketing and Communications Associate - The Financial Clinic, Brooklyn, NY
Marketing and Data Analyst - Windsor, Santa Fe Springs, CA
Marketing Data Analyst - CU Solutions Group, Livonia, MI
Marketing Data Analyst - BankUnited, Miami Lakes, FL
Factoids of the Week
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64% of influencers will not promote a brand they don't believe in, even for a large payment. (#HASHOFF)Tweet this!
Bloggers spend 39% more time on a typical blog post than in 2014. (Orbit Media)Tweet this!
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Gizmo of the Week
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Diagnose your car's health right on your cell phone. Learn more
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Quote of the Week
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"Facts do not cease to exist because they are ignored."
Aldous Huxley
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Quote of the Week
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