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8 Keys to Creating Presentations that Convince C-Suite Executives

November 2018, Issue #1

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November 2018 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
8 Keys to Creating Presentations that Convince C-Suite Executives
Media monitoring and measurement tools can gather and organize the necessary data, but PR pros need to explain the data in convincing face-to-face presentations to gain top executives' approval of communications campaigns and budgets. Read More »

Tips for Writing an Effective New Hire Press Release
Standard new hire press releases usually end up in the waste basket, not the publication. Doing a little extra work to take an original angle can produce more placements in local and trade publications. Sometimes, the creative press release on a new hire or promotion even morphs into a feature story. Read More »
10 Tips to Prepare Executives for Successful Media Interviews
Public relations professionals have the responsibility to prepare and train executives for live or recorded media interviews. Business executives may have extensive knowledge about their particular companies but may not be skilled at answering journalists' questions or crafting catchy soundbites. Read More »
Case Studies: Micro-Influencer Marketing Campaigns that Worked Well
These examples can inspire your creativity and provide guidance on how to carry out successful micro-influencer campaigns. Read More »
New Research: Corporations Ill-Prepared for Expected Reputational Risks
Corporate leaders expect dangerous waters ahead, yet their organizations are surprisingly unprepared to prevent or manage the risks, new research reveals. Read More »
How Top Social Media Influencer Lists Hoodwink Brands
Marketing experts warn against use of social media influencer lists. They don't identify influencers with real sway. Better to use advanced social media measurement tools that can analyze social media data to find influencers who connect with actual customers. Read More »
How Data Analytics Open New Micro-Moment Marketing Opportunities
As more people seek information online with their smart phones, micro-moments may represent the next major marketing opportunity. An increasing amount of data and more sophisticated analytical tools enable brands to take advantage of micro-moments. Read More »
Most Viewed from Previous Issues
10 Important Ways Social Media Listening Can Benefit Your Business
Social media monitoring provides organizations major marketing and PR benefits. Companies can find new customers, improve products, research their markets, and improve their PR strategies and campaigns. Read More »
10 Important Trends in PR Measurement & Analytics
PR measurement has become increasingly important as more PR pros recognize the benefits of tracking campaign effectiveness. Those who stay abreast of the latest PR measurement trends are more likely to survive and thrive. Read More »
Other Articles to Help You
The New York Times
Fast Company
Neil Patel
Harvard Business Review
Glassdoor
Popular Science
From the Archives
Conferences and Webinars
Webinar: The Right Way to Measure PR, Nov. 7 at 2 p.m. Eastern Time. Presented by Axia Public Relations. Free.
Conference: B2B Marketing Forum, Nov. 13 to 16 at the San Francisco Marriott Marquis. Presented by MarketingProfs. All-access pass: $2,395.
Conference: IPR Research Symposium, Nov. 29 at the SUNY Global Center in New York City. Presented by the Institute for Public Relations. Free.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Growth Marketing Conference, Dec. 11-12 at the Fairmont Hotel in San Francisco.
Virtual Conference: Measurement and Analytics, Dec. 14 at 11:30 a.m. Presented by MarketingProfs. Free.
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Workshop: Crisis Communications Master Class, Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Communications - Massachusetts Medical Society, Waltham, MA
Senior Director of Communications - Miami University, Oxford, OH
Communications Specialist - Indiana University, Bloomington, IN
Public Relations Specialist - Penn State, Brandywine, PA
Media Relations Coordinator - Center for Strategic and International Studies, Washington, DC
Account Executive - Litzky Public Relations, Hoboken, NJ
Marketing Positions
Social Media Specialist - Connecticut Children's Medical Center, Hartford, CT
Digital Marketing Specialist - ITAC, New York, NY
Marketing Analyst - Digital Marketing - MTS Systems, Cary, NC
Digital Marketing Analyst - Schneider Associates, Boston, MA
Social Media Marketing Manager - National University, San Diego, CA
Digital Marketing Specialist - PR with Panache!, Minneapolis-Saint Paul, MN
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Ted Talks of the Week
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How Tech Companies Deceive You into Giving up Your Data and Privacy
Finn Lützow-Holm Myrstad
Information Security Researcher
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Quote of the Week
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"Repetition does not transform a lie into a truth."
Franklin D. Roosevelt
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Quote of the Week
Factoids of the Week
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96% of CEOs and board members expect their organizations will face serious threats or disruptions to their growth prospects in the next two to three years. (Deloitte)Tweet this!
51% of smartphone users have discovered a new company or product when searching online on their smartphone. (Google)Tweet this!
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Gizmo of the Week
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SelfControl

Block your iPhone access to distracting websites. Just set a period of time to block,add sites to your blacklist, and click "Start." Read More »
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