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Media Measurement News Library

The Deadly but Common Flaw in Marketing Measurement

November 2019, Issue #1

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November 2019 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
The Deadly but Common Flaw in Marketing Measurement
Under pressure to prove ROI to secure additional funds and win recognition, marketers tend to measure the ROI long before the sales cycle has concluded. That leads to flawed findings and lack of confidence in marketing measurement. Read More »

How to Spot and Respond to Fake Online Reviews
Fake online reviews — both negative and positive — are common. Alert PR and marketing personnel can spot their red flags, take action against bogus comments, and resolve real complaints before serious damage develops. Read More »
How Googles New BERT Algorithm Impacts Website Traffic and SEO
Optimizing for Google's BERT update could be difficult. Instead of trying to write for the algorithm, digital marketing experts recommend satisfying the human readers by answering their specific questions and writing stellar content. Read More »
New Digital Marketing Priority: Analytics for Real-Time Personalization
To deliver real-time personalization, marketers are turning to social media analytics, website data and other sources to mine customer data. Read More »
How to Wipe Out Fake News
Instead of seeking technology solutions to limit fake news, more experts argue that educating people to critically analyze and question social media posts is the long-term solution to contain fake news. Corporate PR can play a role. Read More »
Celebrity Endorsements vs. Influencer Marketing
Photo credit: Georges Biard via Creative Commons
While both celebrity endorsements and influencer marketing can produce positive results, savvy brands understand the differences between the strategies - and apply them correctly. Read More »
Last Weeks Articles
5 Benefits of Social Media Listening during the Holidays
Social media listening provides valuable returns for marketing and public relations as well as sales, customer service and market research. Social media listening is especially important during the holidays, when many businesses generate a significant portion of their revenue and customer feedback. Read More »
New TikTok Analytics Reveal Notable Marketing Insights
New analytics tools may remove a significant roadblock to future TikTok growth. By examining the available analytics, marketers can gauge the success of their TikTok videos and compare them to content on other channels. Read More »

Newsrooms Strive to Counter Misinformation. Can PR Help?

Innovative Publicity Tactics that Break the Cookie-Cutter Mold

6 PR Lessons from Airbnb

FTC Cracks Down on Fake Follower and Review Schemes

Recommended Reading
Knowledge@Wharton
TradePub.com / Productivity Partners, Inc.
CNET
Harvard Business Review
Futurity
Inc.
Hootsuite
From the Archives
Conferences and Webinars
Conference: The Future of Communications Conference, Nov. 5-6 in Chicago. Presented by Ragan. $1,699
Conference: World Media Intelligence Congress, Nov. 5-7 in Lima, Peru.
Conference: Digital Marketing for Financial Services Summit, Nov. 12-13 in New York, NY. Presented by the Strategy Group.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: IPR Annual Distinguished Lecture and Awards Dinner, Nov 19 in New York, NY. Presented by the Institute for Public Relations. .
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Fundamentals of Business & Finance for Communicators Boot Camp, Dec. 5 in Washington, DC. Presented by Ragan. Basic price: $999.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Manager, Marketing & Public Relations - Georgia State University, Atlanta, GA
Manager, Media Relations - Norfolk Southern, Atlanta, GA
Sr. Communications Specialist - Air Line Pilots Association, International, Atlanta, GA
Public Affairs Specialist - Office of the Assistant to the Secretary of Defense, Arlington, VA
Associate Manager, Corporate Communications - Comscore, New York, NY
Communications Associate - RI Coalition Against Domestic Violence, Warwick, RI
Assistant Manager, PR & Social Media- Ad Council, New York, NY
Executive Director of Leadership Communications- UCLA Health, Los Angeles, CA
Public Relations Specialist - American Society of Clinical Oncology, Inc, Alexandria, VA
Public Information Specialist - Texas State, San Marcos, TX
Marketing Positions
Senior Director of Marketing - Residential Real Estate Council, Chicago, IL
Digital Marketing Analyst - Stony Brook University, Stony Brook, NY
Digital Marketing Analyst - dosist, Venice, CA
Digital Media Analyst - Leprino Foods, Denver, CO
Digital Marketing Manager - Thesis, Brooklyn, NY
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Gizmo of the Week
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Lusha

Plug-in to LinkedIn to find phone numbers and email of business people. Read More
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Quote of the Week
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"Opportunity is missed by most people because it is dressed in overalls and looks like work."
Thomas Edison
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download your free guidebook now!
Factoids of the Week
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69% of marketers use social media analytics to personalize content. (Altimeter)Tweet this!
33% of consumers spotted "lots of" fake reviews in 2018 - up from 25% the previous year. (BrightLocal) Tweet this!
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