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Why Key Messages are Essential for PR - and How to Create Them

November 2020, Issue #1

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November 2020 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Why Key Messages are Essential for PR - and How to Create Them
Image by kalhh from Pixabay
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. Following these steps will help you develop key messages that create more positive attitudes toward your brand and persuade your audiences to take desired actions. Read More »

Pandemic Wounds Working Women in PR - How Employers Can Help
Photo by Noah Buscher on Unsplash
Women are suffering greater economic and emotional duress caused by the epidemic. By updating policies and improving communications, employers can make life easier for all staff with family responsibilities while improving employee loyalty and productivity over the long term. Read More »
The Surprising Truth about Online Reviews: 5 Stars Arent Always Best
Image by Mohamed Hassan from Pixabay
Customers often respond better to detailed, thoughtful reviews. That's true even if the reviews give lower ratings and include unfavorable comments. How well a company responds to critical reviews may be more important than winning five-star ratings. Read More »
How New Google Web Analytics Improve Marketing Measurement, but Not PR
Photo by Myriam Jessier on Unsplash
Although the value of Google Analytics updates may vary among organizations, they're worth examining. Savvy PR and marketing pros will combine web analytics with data from a media monitoring and measurement tool. Read More »
Increasing Negativity on Social Media Threatens Brand Reputations
Photo by Andre Hunter on Unsplash
Negative comments have spiked this year due to Covid-19 fears, increasing the chances that brands will suffer online attacks and reputational damage, new research shows. Because of those dangers, it's more important than ever for brands to monitor social media and respond swiftly. Read More »
Reporters Relying More on PR Pros during Covid-19
Reporters are relying more on PR professionals while they're stymied from developing sources through in-person contact. That opens a considerable opportunity for PR. Read More »
Last Weeks Articles
PR Must Confront Cybersquatting Head on - Heres Why and How
Image by Gerd Altmann from Pixabay
Increasingly common and malicious cybersquatting schemes pose a reputational risk to all types of businesses. Here's how companies can stand up to cybersquatters. Read More »
Widespread Corporate PR & Marketing Campaigns Urge Americans to Vote
Photo by Element5 Digital on Unsplash
Many companies and brands are undertaking intensive PR and marketing campaigns that encourage people to vote. Campaigns are often creative and sometimes supported by concrete actions. It's not too late for a last-minute push targeted to employees and local communities. Read More »

12 Tips for Organizing Virtual Holiday Work Parties

New Artificial Intelligence Produces Human-Like Writing

White House Doctor Sean Conley: A PR Menace

Communications Managers Must Emphasize Mentoring during Covid-19

Recommended Reading
Reuters Institute
Harvard Business Review
Fast Company
The Wall Street Journal
The New York Times
From the Archives
Conferences and Webinars
Virtual Conference: B2B Forum, Nov. 3-6 at the at the San Francisco Marriott Marquis. Presented by MarketingProfs.
Virtual Conference: Strategic Marketing USA, Nov. 5-6. Presented by Reuters. Limited free passes available.
Virtual Conference: IPR Bridge Conference, Nov. 5-6 in Washington, D.C. Presented by Institute for Public Relations.
Virtual Conference: KMWorld Connect, Nov. 16-19. All-Access Virtual Attendee Pass: $399
Virtual Workshop: Unleash the Power of Storytelling, Nov. 10 and 17, 10 a.m. to p.m. EST on both days. Sponsored by the PRSA. $495 for members.
Virtual Conference: DigiMarCon World 2020, Nov. 17-19.
Virtual Conference: Riding the Ecommerce Wave, Dec. 1-2. Presented by Econsultancy and MarketingWeek.
Virtual Conference: MadconNYC, Dec. 1-3.
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
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Factoids of the Week
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68% of social media users have seen a significant increase in negative commentary on brand-owned social media pages. (Crisp)Tweet this!
65% of women in PR believe it will take longer to close the gender pay gap because of Covid-19, and 52% believe progression will slow for women reaching leadership positions. (Global Women in PR)Tweet this!
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Ted Talks of the Week
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How to Make Hard Choices
Ruth Chang
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Download your Free Guidebook now!
Quote of the Week
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"Half the American people never read a newspaper. Half never vote for President — the same half?"
Gore Vidal
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Gizmo of the Week
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