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Media Measurement News Library

10 Top Technology Tools for Public Relations Pros

November 2018, Issue #2

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November 2018 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
10 Top Technology Tools for Public Relations Pros
These not-so-well-known digital tools can improve media pitching, save time and generally increase efficiency and make life easier for PR pros. In addition, they're easy to use, even if you're not tech savvy. Read More »

New Research: Media Monitoring Now Essential for PR, News Wire Services Losing Favor
The rise of the internet and social media has pushed media monitoring and measurement to the forefront of public relations. At the same time, the new online communications channels are shrinking the use by PR of press release distribution services. Read More »
Instagram Prepares New Marketing & Analytics Features
A new Instagram advertising feature could be a boon for small businesses and individual creators. But it could also ultimately spread disillusionment among Instagram users as the platform becomes as commercialized as Facebook. Read More »
Fast-food Restaurants Roast Each Other on Twitter - Is it a Smart PR & Marketing Strategy?
In a controversial marketing strategy, fast-food restaurants increasingly mock and insult each other on Twitter. While the companies gain followers and attention, some observers condemn the social media marketing strategy. Read More »
Tap the Power of Emotion-Based Marketing to Persuade Customers
Emotions drive decisions. That's why marketing and other communications based on emotions work so well. Determining which emotions resonate most with a particular audience poses the major challenge to creating emotion-based marketing programs. Read More »
The Perils of Influencer Marketing: Snap's PR Firm Sues Instagram Influencer
A PR firm's lawsuit against an Instagram influencer highlights the perils of influencer marketing. More PR and marketing teams may seek strict contracts that prorate payments based on influencer performance. Read More »
Most Viewed from Previous Issues
8 Keys to Creating Presentations that Convince C-Suite Executives
Media monitoring and measurement tools can gather and organize the necessary data, but PR pros need to explain the data in convincing face-to-face presentations to gain top executives' approval of communications campaigns and budgets. Read More »
Tips for Writing an Effective New Hire Press Release
Standard new hire press releases usually end up in the waste basket, not the publication. Doing a little extra work to take an original angle can produce more placements in local and trade publications. Sometimes, the creative press release on a new hire or promotion even morphs into a feature story. Read More »
Other Articles to Help You
Harvard Business Review
The New Yorker
The Atlantic
Fast Company
From the Archives
Conferences and Webinars
Conference: IPR Research Symposium, Nov. 29 at the SUNY Global Center in New York City. Presented by the Institute for Public Relations. Free.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Growth Marketing Conference, Dec. 11-12 at the Fairmont Hotel in San Francisco.
Virtual Conference: Measurement and Analytics, Dec. 14 at 11:30 a.m. Presented by MarketingProfs. Free.
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director - Communications - ALSAC/St. Jude Children's Research Hospital, Memphis, TN
Public Relations and Marketing Coordinator - Kent State University, Kent, OH
Vice President, Media and Public Relations -, New York, NY
Manager, Communications - Center for Financial Services Innovation, Chicago, IL
Manager, Public Relations - United States Fund for UNICEF, New York, NY
Media and Public Relations Communications Manager - Oregon Shakespeare Festival, Ashland, OR
Marketing Positions
Director of Content Marketing - The Law School Admission Council, Newtown, PA
Marketing Manager - National Psoriasis Foundation, Portland, OR
Communications & Marketing Director - American Heart Association, Saint Petersburg, FL
Digital Marketing & SEO Analyst - Dollar Tree, Chesapeake, VA
Digital Marketing Analyst - Goodman Manufacturing Company, Waller, TX
Digital Marketing Analyst - Team Velocity, Herndon, VA
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Gizmo of the Week
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Organize and share your to-do, work, grocery, movies and household lists. Read More »
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download your free guidebook now!
Quote of the Week
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"Fear leads to anger, anger leads to hate, hate leads to suffering."
     The Phantom Menace
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Quote of the Week
Factoids of the Week
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78% of PR managers use a media monitoring service. (TEKGROUP International)Tweet this!
Emotions drive 60% of audience responses to marketing messages. (Persado)Tweet this!
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