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Importance of PR & Marketing Measurement Grows: How to Do Analytics Cost-Effectively

November 2019, Issue #2

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November 2019 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Importance of PR & Marketing Measurement Grows: How to Do Analytics Cost-Effectively
Top corporate managers and boards demand greater accountability from PR. PR people can meet that challenge with the help of advanced media measurement services that integrate data from multiple media types into a single online dashboard. Read More »

PR Lessons from the 2019 Political Scene
By paying attention to the current political scene, communications professionals can gain a tuition-free course in public relations. Most of the lessons apply to non-political PR. Read More »
Facebook Stumbles, Twitter Wins on Political Ad Policy
Observers called Facebook's decision not to fact check political ads a PR blunder, especially since Twitter nearly simultaneously announced it will ban political ads. Read More »
Augmented Reality in Marketing Improves Brand Perception & Purchase Decisions
More than any other cutting-edge technology, augmented reality (AR) causes consumers to view a brand as innovative, new research shows. Customers appreciate the helpful information and special experience that AR provides. Read More »
Time to Retire the Net Promoter Score?
Although popular, the net promoter score (NPS) produces little meaningful information and can even mislead brands on customer sentiment. Some experts recommend moving beyond the simplistic single figure and adopting more accurate and discriminating customer research. Read More »
Google to Stop Searching Flash Animations - What Website Designers Must Do Now
Marking the end of an era, Google's search engine will ignore Flash content on web pages, but plenty of Flash content still remains on the web. Experts recommend that organizations take action immediately to reformat their Flash content. Read More »
Last Weeks Articles
The Deadly but Common Flaw in Marketing Measurement
Under pressure to prove ROI to secure additional funds and win recognition, marketers tend to measure the ROI long before the sales cycle has concluded. That leads to flawed findings and lack of confidence in marketing measurement. Read More »
How to Spot and Respond to Fake Online Reviews
Fake online reviews — both negative and positive — are common. Alert PR and marketing personnel can spot their red flags, take action against bogus comments, and resolve real complaints before serious damage develops. Read More »

How Google's New BERT Algorithm Impacts Website Traffic and SEO

New Digital Marketing Priority: Analytics for Real-Time Personalization

How to Wipe Out Fake News

Celebrity Endorsements vs. Influencer Marketing

Recommended Reading
Kellogg Insight
NPR
Harvard Business Review
Fast Company
Solo PR Pro
PR Week
Twitter
From the Archives
Conferences and Webinars
Webinar: How Overstock Combines Paid & Earned Media to Drive Brand Engagement, Nov. 13 at 10 a.m. Pacific time. Presented by Onclusive.
Conference: Digital Marketing for Financial Services Summit, Nov. 12-13 in New York, NY. Presented by the Strategy Group.
Conference: SMX East, Nov. 13-14 in New York, NY. Presented by Third Door Media. All access pass onsite plus workshops: $3,095.
Conference: IPR Annual Distinguished Lecture and Awards Dinner, Nov 19 in New York, NY. Presented by the Institute for Public Relations. .
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Fundamentals of Business & Finance for Communicators Boot Camp, Dec. 5 in Washington, DC. Presented by Ragan. Basic price: $999.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Crisis Communications Boot Camp, March 12-20 in New York, NY. Presented by P World.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Manager, Communications - City of Hope, Irwindale, CA
Senior Director of Communications - Food Allergy Education and Research, McLean, VA
Public Relations and Communications Assistant - New York Liberty, White Plains, NY
Manager Corporate Communications - FUJIFILM, Valhalla, NY
Director, Communications - Lehigh University, Bethlehem, PA
Communications Manager - Kennesaw State University, Kennesaw, GA
Director of Strategic Communications - City of Wichita, Wichita, KS
Public Relations and Marketing Coordinator - Kent State, Kent, OH
Marketing Positions
Director of Marketing - The Atlanta Opera, Atlanta, GA
Manager, Social Media - National Business Aviation Association, Washington, DC
Digital Marketing Manager - KIPP Foundation, Washington, DC
Marketing Data Analyst - Citadel, Exton, PA
Digital Marketing Analyst - Client of The Choice Inc, Alexandria, VA
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Gizmo of the Week
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Trint

Realtime transcription and instant translation Read More
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Quote of the Week
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"Looking back into the past always makes the past look better than it actually was, and the present worse, perhaps, than it actually is."
John Simon
Arts Critic
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download your free guidebook now!
Factoids of the Week
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79% of PR pros say top management and boards demand more accountability and measurement than ever. (Communications Bellwether Survey)Tweet this!
26% of consumers say augmented reality (AR) led them to view a brand as technically savvy. (YouGov)Tweet this!
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Best Graduation Speeches
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William H. McRaven
Naval Admiral
University of Texas
2014
[19:26]
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