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18 Tips to Improve Your Organization's Social Media Listening

November 2020, Issue #2

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November 2020 Issue 2
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
18 Tips to Improve Your Organization's Social Media Listening
Image by Gerd Altmann from Pixabay
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence and other functions. While more organizations listen to customers on social media, many may wonder exactly what to monitor and how to do it well. This primer will help improve your social media monitoring. Read More »

The Shocking Truth about Clickbait Headlines! New Uses in PR & Marketing
Image by OpenClipart-Vectors from Pixabay
Marketers and PR pros generally disdain clickbait as unsavory, outdated and ineffective. But some disagree on what defines clickbait and argue that the practice is unfairly criticized. Content marketers can improve headline-writing skills by studying and adapting some clickbait tactics, they say. Read More »
Why Broetry is So Effective - And Annoying
Image by Lukas Bieri from Pixabay
Broetry - writing prose content in one-line paragraphs — is well-suited for mobile devices and the short-attention spans of today's social media users. It can be highly effective at gaining engagement, but broems can be downright annoying and may ultimately fail to achieve business goals. Read More »
Preventing Web Scraping: Best Practices to Keep Your Content Safe
Image by Darwin Laganzon from Pixabay
For PR professionals and marketers, content is arguably their most important asset, and protecting content should be a top priority. These are best practices to keep content safe from illegal website scrapers while allowing beneficial crawlers to improve your site traffic. Read More »
Should Communications Pros Use LinkedIn Stories?
Image by 3D Animation Production Company from Pixabay
LinkedIn Stories offer a new and potentially potent format for PR, HR and marketing. While some communications professionals have experimented with the posts that disappear after 24 hours, it's not clear if LinkedIn Stories will produce the same results as the format has on other networks. Read More »
Instagram Takes Steps to Crack Down on Hidden Advertising
Image by USA-Reiseblogger from Pixabay
Instagram is strengthening its oversight of influencers to make sure they properly disclose when posts are paid advertisements. To safeguard their reputations, brands have a responsibility to assure that influencers follow government guidelines. Social media monitoring tools can help. Read More »
Last Weeks Articles
Why Key Messages are Essential for PR - and How to Create Them
Image by kalhh from Pixabay
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. Following these steps will help you develop key messages that create more positive attitudes toward your brand and persuade your audiences to take desired actions. Read More »
Pandemic Wounds Working Women in PR - How Employers Can Help
Photo by Noah Buscher on Unsplash
Women are suffering greater economic and emotional duress caused by the epidemic. By updating policies and improving communications, employers can make life easier for all staff with family responsibilities while improving employee loyalty and productivity over the long term. Read More »

The Surprising Truth about Online Reviews: 5 Stars Aren't Always Best

How New Google Web Analytics Improve Marketing Measurement, but Not PR

Increasing Negativity on Social Media Threatens Brand Reputations

Reporters Relying More on PR Pros during Covid-19

Recommended Reading
The New York Times
Pew Research Center
Institute For Public Relations
Harvard Business Review
Reuters Institute
The New York Times
From the Archives
Conferences and Webinars
Virtual Conference: KMWorld Connect, Nov. 16-19. All-Access Virtual Attendee Pass: $399
Virtual Workshop: Unleash the Power of Storytelling, Nov. 10 and 17, 10 a.m. to p.m. EST on both days. Sponsored by the PRSA. $495 for members.
Virtual Conference: DigiMarCon World 2020, Nov. 17-19.
Virtual Conference: Riding the Ecommerce Wave, Dec. 1-2. Presented by Econsultancy and Marketing Week.
Virtual Conference: MadconnNYC, Dec. 1-3.
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Virtual Conference: Search Marketing Expo, Dec. 8-9. Presented by Search Engine Land.
Virtual Conference: MadconNYC, Dec. 1-3.
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Gizmo of the Week
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Grain

Record, transcribe, highlight and share the best parts of your Zoom calls
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Factoids of the Week
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57% of business executives use PR firms for social media monitoring. (Research International)Tweet this!
76% of posts by Instagram influencers hide their advertising disclosure in the middle or end of the post or in the comments section. (Awin)Tweet this!
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Download your Free Guidebook now!
Ted Talks of the Week
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Can You Outsmart a Troll (by Thinking like One)?
Claire Wardle
Misinformation Expert
[4:45]
Transcript
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Quote of the Week
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"Yes, we have individual rights, but there are instances where if you curtail those a little bit and cooperate with other people, you get something that you could never get by yourself."
David Byrne
Former member, Talking Heads
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