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How Three Brands Recovered from PR Crises: United, Pepsi, Uber

November 2017, Issue #3

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November 2017 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
Happy Thanksgiving!
Featured Post
How Three Brands Recovered from PR Crises: United, Pepsi, Uber
Image source: Aero Icarus via Wikimedia Commons
New research sheds light onto why some companies can recover from a PR crisis faster than others. How quickly companies rebound depends on several different factors, including the type of crisis and how well the company responds immediately following the crisis. Read More »

Social Media: An Untapped Resource for Improved Employee Recruitment
Improved employee recruiting is one the little known benefits of social media. Leading recruiters analyze how PR and HR can produce more and better job applicants through social media. Read More »
Corporate Reputation Can Impact Amount of Government Regulation
Poor corporate reputations can lead to increased legislation and government oversight. Conversely, strong reputations can help shield companies from government involvement in their industries, new research shows. Read More »
PR Lessons from the Netflix Kevin Spacey Scandal
Netflix's PR crisis caused by sexual harassment accusations against lead actor Kevin Spacey in "House of Cards" offers several lessons for other companies. Read More »
Marketing Strategies Evolve as Consumers Favor Experiences over Things
Many marketers are revising their strategies as consumers spend less on objects and more on seeking exciting experiences. Many different industries, not just travel, can capitalize on this new market environment. Read More »
Surprising Research Finding: Longer Headlines Work Better (but not Everywhere)
Headlines with more words and characters garner better click-through rates on branded content, new research reveals. However, many experts caution that the optimum headline length depends on the marketing channel, as well as the brand's goal and audience. Read More »
Most Viewed from Previous Issues
The Genius of Apple's iPhone X Public Relations Strategy
Image source: Dennis Jarvis via Flickr
In a new PR strategy, Apple granted YouTube influencers first looks at its new iPhone X. Although mainstream journalists may feel slighted, the strategy succeeded in creating favorable early impressions. With a better understanding of why Apple gave priority to social media, more brands may follow similar strategies. Read More »
Strategic Impact: A New Way to Measure the Business Value of Social Media
Proving how social media improves an organization's ROI can win plaudits from executive leaders - but it's often difficult to determine ROI. Accomplished marketers find ways to demonstrate the value of social media other than reporting ROI. Read More »
Other Articles to Help You
Freelancers Union
Brain Pickings
Harvard Business Review
Media Shift
From the Archives
Conferences and Webinars
Webinar: Social Media Trends to Put into Practice in 2018, Nov. 29 at 2 p.m. Eastern time. Free. Presented by Hootsuite. Free.
Webinar: Cut Through the Clutter in PR, Dec. 5 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Proven Ways to Use Video to Accelerate Pipeline, Dec. 7 at 2 p.m. Eastern time. Presented by Target Marketing. Free.
Webinar: Setting Business Goals for 2018, Dec. 11 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Leadership in the Age of Disruption, Dec. 14 at 3 p.m. Sponsored by the PRSA. Free for members.
Workshop: Crisis Communications Master Class, Dec. 7 in Santa Monica or Jan. 18 in Denver. Presented by Ragan. Standard price $945.
Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner. All-access ticket $1,97.
Conference: The Bridge Public Relations & Communications Conference, April 12-13, 2018 Georgetown University, Washington, DC. Presented by the Institute for Public Relations.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - University of South Carolina, Columbia, SC
Director, Public Relations and Social Media - New York University, New York, NY
Vice President, Program Marketing & Communications - Marriott International, Bethesda, MD
Public Relations Manager - MU Health Care, Columbia, MO
Director of Public Relations - Stevens Institute of Technology, Hoboken, NJ
Marketing Positions
Marketing Strategist - Colorado State University, Fort Collins, CO
Content Marketing Manager - Elevations Credit Union, Boulder, CO
Marketing Analyst - Southern New Hampshire University, Manchester, NH
Social Media Specialist - Philadelphia Convention & Visitors Bureau, Philadelphia, PA
Social Media Strategy Manager - Primrose Schools National Support Center, Acworth, GA
Marketing Coordinator - Good Samaritan Society, Brainerd, MN
Gizmo of the Week
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Amazon A|R View

Augmented reality lets you view products in your home before you buy. Learn more
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rfp for media monitoring and pr measurement
Quote of the Week
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"Strength does not come from physical capacity. It comes from an indomitable will."
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Quote of the Week
media monitoring free trial - sign up now!
Factoids of the Week
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Only 9% of Americans say CEOs of major corporations are highly ethical. (Pulse)Tweet this!
Spending on vacations and dining out will increase 27% between 2015 and 2019. (Mintel)Tweet this!
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Ted Talks of the Week
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The New Age of Corporate Monopolies
Margrethe Vestager
Commissioner for Competition, European Union
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