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How to Resolve Shortcomings of Automated Sentiment Analysis Software

November 2018, Issue #3

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November 2018 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How to Resolve Shortcomings of Automated Sentiment Analysis Software
While automated sentiment analysis of social media mentions offers the benefits of faster turnaround and potentially lower costs, the accuracy of the automated analysis often falls short of levels needed to produce valid results, insights and decisions. Human analysis improves accuracy. Read More »

LinkedIn Revamp of Company Pages Creates Improved PR and Marketing Opportunities
Enhancements to LinkedIn Pages may make the network more useful to PR and marketing professionals. New and improved options can help Page administrators better promote their organizations on the professional network. Read More »
Nano-Influencers: A Sizzling New PR & Marketing Opportunity - or a Fizzling Fad?
While proponents say influencers with as few as 1,000 followers are more affordable and effective, skeptics question if the strategy can be scaled up to deliver meaningful results. Read More »
10 Notable Public Relations Blogs Worth Following
Our recommended PR blogs cover the latest industry news and trends, provide valuable tips, and offer meaningful perspectives from industry experts. Read More »
How Triage Improves PR Crisis Management
Not all negative brand mentions call for a full-blown PR crisis response. Organizations can determine their level of response by using both news monitoring and social media monitoring to categorize the severity of potential problems. Read More »
Fake Videos Create a New Problem for Corporate Reputation Management - and a New Crisis Management Challenge
Fake videos that look remarkably realistic, sometimes referred to as "deep fakes," present a new risk for corporate communications and PR. Organizations need to be on guard against the emerging threat. Read More »
Most Viewed from Previous Issues
10 Top Technology Tools for Public Relations Pros
These not-so-well-known digital tools can improve media pitching, save time and generally increase efficiency and make life easier for PR pros. In addition, they're easy to use, even if you're not tech savvy. Read More »
New Research: Media Monitoring Now Essential for PR, News Wire Services Losing Favor
The rise of the internet and social media has pushed media monitoring and measurement to the forefront of public relations. At the same time, the new online communications channels are shrinking the use by PR of press release distribution services. Read More »
Other Articles to Help You
March Communications
Business 2 Community
Harvard Business Review
Business 2 Community
Heidi Cohen
PR Daily
From the Archives
Conferences and Webinars
Conference: IPR Research Symposium, Nov. 29 at the SUNY Global Center in New York City. Presented by the Institute for Public Relations. Free.
Conference: Media Relations Next Practices Conference and Video Boot Camp, Dec. 5-6 at the National Press Club in Washington, DC. Presented by PR News. $1,845 onsite.
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Growth Marketing Conference, Dec. 11-12 at the Fairmont Hotel in San Francisco.
Virtual Conference: Measurement and Analytics, Dec. 14 at 11:30 a.m. Presented by MarketingProfs. Free.
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Affairs Officer - New York University, New York, NY
Associate Director, Public Relations - Praxair, Danbury, CT
Communications Manager - Mayo Clinic, Rochester, MN
Director, Corporate Communications—Oncology - Sanofi, Cambridge, MA
AVP, Corporate Communications - MetLife, New York, NY
Assistant Director of Education and Strategic Engagement - NCAA Sport Science Institute, Indianapolis
Director of Communications - Boston Public Schools, Boston, MA
Marketing Positions
Director, Marketing and Promotions - NPR, Washington, DC
Marketing Manager - Tom Tom Foundation, Charlottesville, VA
Marketing Data Analyst - S.D. Professionals, LLC, Sevierville, TN
Senior Analyst - Digital Marketing Analytics - Abercrombie and Fitch Co., Columbus, OH
Content Marketing Manager - Taos Mountain Energy Foods, LLC, Questa, NM
Content Marketing and Social Media Manager - Purdue University, West Lafayette, IN
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Gizmo of the Week
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Organize and share your to-do, work, grocery, movies and household lists. Read More »
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download your free guidebook now!
Quote of the Week
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"When something happens, a decision is made or changes are implemented, you should always ask yourself, "Who else needs to know about this and what else do they need to know?" There is a ripple effect to everything. Complete the communication loop."
William Topaz
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Quote of the Week
Factoids of the Week
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The number of LinkedIn sessions in the third quarter increased 34% over the same quarter last year. (Microsoft)Tweet this!
72% of marketers worldwide say relevant content creation is the most effective SEO tactic. (Marketing Profs)Tweet this!
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