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4 New PR Priorities for 2020

November 2019, Issue #3

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November 2019 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
4 New PR Priorities for 2020
2020 will bring new risks and opportunities for corporate communications and PR. Protecting and promoting corporate reputations will require thoughtful research and careful planning. Creating communications programs using new technology will become a new priority. Read More »

4 PR and Communications Lessons from Greta Thunberg
Image source: Anders Hellberg [CC BY-SA 4.0], via Wikimedia Commons
Communications professionals can learn much from a 16-year-old Swedish girl with pigtails. Greta Thunberg has become the face of climate change activism due to her authentic emotions and forthright communications skills. Read More »
How Quickly Can Boeing Repair its Reputation?
Boeing hopes to soon win regulatory approval to return the 737 Max to the air, but restoring Boeing's reputation and convincing the public the aircraft is safe poses another challenge. Read More »
The Step by Step Guide to Creating and Distributing Infographics for Backlink Generation
Infographics are one of the best tools for backlink generation. They're easy to share, quick to digest, and people generally love visual designs. Read More »
Facebooks New PR and Branding Strategy: Exploit Goodwill of Its Other Apps to Boost Image
Image source: Facebook
Facebook hopes its new rebranding will increase understanding of its many apps and boost goodwill. Reactions to the new logo and rebranding effort announced last week have been varied - ranging mainly from unenthusiastic to ridicule. Read More »
FTC Releases Disclosure Guidelines for Influencer Marketing
Image source: FTC
New regulatory guidelines provide clarity to influencer marketing disclosure practices. It's essential for brands and influencers to understand the latest recommendations on influencer endorsements. Read More »
Last Weeks Articles
Importance of PR & Marketing Measurement Grows: How to Do Analytics Cost-Effectively
Top corporate managers and boards demand greater accountability from PR. PR people can meet that challenge with the help of advanced media measurement services that integrate data from multiple media types into a single online dashboard. Read More »
PR Lessons from the 2019 Political Scene
By paying attention to the current political scene, communications professionals can gain a tuition-free course in public relations. Most of the lessons apply to non-political PR. Read More »

Facebook Stumbles, Twitter Wins on Political Ad Policy

Augmented Reality in Marketing Improves Brand Perception & Purchase Decisions

Time to Retire the Net Promoter Score?

Google to Stop Searching Flash Animations - What Website Designers Must Do Now

Recommended Reading
Wall Street Journal
Harvard Business Review
McKinsey & Company
From the Archives
Conferences and Webinars
Conference: IPR Annual Distinguished Lecture and Awards Dinner, Nov 19 in New York, NY. Presented by the Institute for Public Relations. .
Conference: ANA Influencer Marketing Conference, Nov. 20-21 in New York, NY. Presented by the ANA.
Conference: Employee Communications Boot Camp, Nov. 22: Morrisville, North Carolina (Research Triangle). Presented by Ragan. Standard price: $945.
Webinar: Change Management for Marketers, Nov. 26 at GMP. Presented by Econsultancy.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Fundamentals of Business & Finance for Communicators Boot Camp, Dec. 5 in Washington, DC. Presented by Ragan. Basic price: $999.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-20 in New York, NY. Presented by P World.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Media Relations - Committee for a Responsible Federal Budget, Washington, DC
External Communications Manager - Neiman Marcus Group, Dallas, TS
Senior Manager, Public Relations - National 4-H Club, Chevy Case, MD
Senior Manager of Communications - Argonne National Laboratory, Lemont, IL
Public Relations Specialist - City of Philadelphia, Philadelphia, PA
Media Relations Specialist - RJM Technologies, Inc., Washington, DC
Marketing Positions
Communications Manager - Valley of the Sun United Way, Phoenix, AZ
Digital Marketing Specialist - California Center for the Arts, Escondido, CA
Communications Manager - The Land Conservancy of New Jersey, Boonton, NJ
Digital Marketing Analyst - UniGroup CA , Fenton, MO
Digital Marketing Analyst - Wiland, Niwot, CO
Analyst, Digital Marketing - American Express, New York, NY
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Gizmo of the Week
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Flags fake reviews and counterfeit products. Read More
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download your free guidebook now!
Quote of the Week
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"When making corporate or brand decisions, it's worthwhile to ask: 'How will that play on page one of the Washington Post or New York Times? How will activists react?'"
William Comcowich
Acting CEO, CyberAlert LLC
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Factoids of the Week
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21.4% of communications professionals say their organizations have been affected by fake news at least once. (Plank Center for Leadership in Public Relations)Tweet this!
55% of marketers say blog content creation is their top inbound marketing priority. (YouGov)Tweet this!
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