|
Media Measurement News Library
How to Measure PR & Marketing on a Limited Budget
November 2020, Issue #3
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
Image by Steve Buissinne from Pixabay |
|
Organizations can now measure their PR and marketing efforts without spending huge sums. Carefully selecting metrics and partnering with the right media monitoring service enables PR and marketing to accurately measure their campaigns at reasonable cost. Read More » |
|
|
|
|
|
 |
|
Image by PublicDomainPictures from Pixabay |
|
While PR pros typically reject pay-to-play deals as dishonest and unproductive, some PR pros say the arrangements can produce strong results. It's crucial to proceed carefully when mulling such deals. Read More » |
|
|
|
|
|
 |
|
Photo by Tiffany Tertipes on Unsplash |
|
Companies treaded through a public relations minefield as they considered congratulating Joe Biden and Kamala Harris for winning the election. Issuing a statement or remaining silent risked annoying one side or the other. Read More » |
|
|
|
|
|
 |
|
Image by kirstyfields from Pixabay |
|
Public relations professionals can increase awareness of their brands on Pinterest. While Pinterest is similar to other social media networks, it holds key differences that PR pros must master in order to succeed. Read More » |
|
|
|
|
|
 |
|
Image by Gerd Altmann from Pixabay |
|
PR pros need first-class PR measurement skills and tools in order to retain their budgets during tough economic times this year. A worldwide survey reveals signs of improving PR measurement, but much work remains. Read More » |
|
|
|
|
|
 |
|
Image by Arek Socha from Pixabay |
|
Opinion pieces by executives can be a very effective PR tool. Because ill-conceived, poor-quality content can backfire and hurt the company's reputation, communications professionals typically take the lead in crafting and promoting the organization's thought leadership content. Read More » |
|
| |
|
|
|
|
|
|
|
|
 |
|
Image by Gerd Altmann from Pixabay |
|
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence and other functions. While more organizations listen to customers on social media, many may wonder exactly what to monitor and how to do it well. This primer will help improve your social media monitoring. Read More » |
|
|
|
|
|
 |
|
Image by OpenClipart-Vectors from Pixabay |
|
Marketers and PR pros generally disdain clickbait as unsavory, outdated and ineffective. But some disagree on what defines clickbait and argue that the practice is unfairly criticized. Content marketers can improve headline-writing skills by studying and adapting some clickbait tactics, they say. Read More » |
|
| |
Why Broetry is So Effective - And Annoying
Preventing Web Scraping: Best Practices to Keep Your Content Safe
Should Communications Pros Use LinkedIn Stories?
Instagram Takes Steps to Crack Down on "Hidden Advertising"
| |
|
|
|
|
|
|
Huffington Post
|
|
|
Harvard Business Review
|
|
|
The New York Times
|
|
|
O'Dwyer's
|
|
|
The New York Times
|
|
|
Business 2 Community
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Virtual Conference: KMWorld Connect, Nov. 16-19. All-Access Virtual Attendee Pass: $399
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. |
|
- VP, Strategic Research and Insights Communications, Synchrony, Alpharetta, GA
- Vice President of Communications, The Cincinnati Symphony Orchestra, Cincinnati, OH
- Director, Public Relations & Communications, Corporate Communications, Crum & Forster Insurance, Morristown, NJ
- Director of Public Relations, Black News Channel, Atlanta, GA
- Associate Director, Executive Communications, UnitedHealth Group, Minnetonka, MN
- Director, Communications and Marketing - Genetics, Regeneron Pharmaceuticals, Inc., Tarrytown, NY
- Communications Director, Regis Corporation, Minneapolis, MN
- Associate Director, Media Relations, Colby College, Waterville, ME
- Internal Communications Manager, University of Pennsylvania Health System, Philadelphia, PA
- Communications Strategist, Freedom For All Americans, Washington, DC
- Media and Public Relations Manager, Gateway Professional Baseball LLC, Beloit, WI
- Manager, Media Relations, Northrop Grumman, Plymouth, MN
- Chief of Communications, National Law Enforcement Memorial and Museum, Washington, DC
- Communications & Marketing Manager, The Rubin Museum of Art, New York, NY
- Media Coordinator, Hood College, Frederick, MD
- Corporate Communications & Media Relations Manager, American Urological Association, Linthicum Heights, MD
- Director, Development Communications, The Philadelphia Orchestra Association, Philadelphia, PA
- Dean, School of Communication and the Arts, Marist College, Poughkeepsie, NY
- Communications Specialist, American Water, Camden, NJ
- Head of Communications and Content, Walker Art Center, Minneapolis, MN
- Manager, Editorial Strategy, HBO Max, Burbank, CA
- Community Relations and Events Manager, Volvo Group, Greensboro, NC
- Senior Editor, San Diego Zoo Global, San Diego, CA
- Strategic Communications Executive, CAA, Los Angeles, CA
- Manager of Internal Communications and Program Support, National Academies of Sciences, Engineering and Medicine, Washington, DC
- Communications Manager, Sterling & Francine Clark Art Institute, Williamstown, MA
- Director Communications, Universal Music Group, Toronto, ON
- Director of Communications, Governors Highway Safety Association (GHSA), Washington, DC
|
|
- VP, Consumer Marketing, Discovery, New York, NY
- SVP, Chief Marketing Officer, Viacom, London, UK
- VP, Marketing and Communication, Burn and Reconstructive Centers of America, Augusta, GA
- Manager, Content Marketing, Peacock, NBCUniversal, New York, NY
- Director, Brand Marketing and Communications, Keysight Technologies, Austin, TX
- Director, Marketing, Oakland Athletics, Oakland, CA
- Integrated Marketing Manager - Social, Bed Bath & Beyond, Union, NJ
- Chief Marketing and Communications Officer, SFMOMA, San Francisco, CA
- Sr. Integrated Marketing Manager, Amazon Music, Santa Monica, CA
- Head of Digital Strategy, Retail, Adobe, New York, NY
- Director, Digital Media & Communications, Lehigh Valley IronPigs Baseball Club, Allentown, PA
- Director, Growth Marketing Analytics, Noggin, New York, NY
- Manager, Marketing & Segment Strategy, Delta Dental, Alpharetta, GA
- Senior Marketing Manager, Hearst Newspapers, San Francisco, CA
- Manager/ Director, International Marketing, Warner Music Group, New York, NY
- Director of Marketing and Communications, Museum of Fine Arts, St. Petersburg, FL
- Director, Business Strategy - Marketing, Nickelodeon, New York, NY
- Manager, Brand Communications, Spectrum Brands, Middleton, WI
- Associate Director, Integrated Marketing, Beauty, Conde Nast, New York, NY
- Marketing Manager, Curtis Institute of Music, Philadelphia, PA
- Manager, Marketing Analytics, HBO Max, Burbank, CA
- Senior Product Manager, BuzzFeed News, New York, NY
- Manager, Data Analytics, Paramount Pictures, Los Angeles, CA
- Director of Digital & Integrated Marketing, HCA Healthcare, San Antonio, TX
- Marketing Director, Atria Books, CBS, New York, NY
- Marketing Manager, Temple University Health System, Philadelphia, PA
- Digital Marketing Manager, Armani Exchange, New York, NY
- Digital Marketing Manager, Equifax 3.6, Atlanta, GA
|
|
|
|
|
|
|
|
|
|
Questions, suggestions, or comments about this newsletter? Email us here.
© Copyright 2020, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
|
|
|
|
|
|
