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Media Measurement News Library

How to Measure PR & Marketing on a Limited Budget

November 2020, Issue #3

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November 2020 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How to Measure PR & Marketing on a Limited Budget
Image by Steve Buissinne from Pixabay
Organizations can now measure their PR and marketing efforts without spending huge sums. Carefully selecting metrics and partnering with the right media monitoring service enables PR and marketing to accurately measure their campaigns at reasonable cost. Read More »

Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem?
Image by PublicDomainPictures from Pixabay
While PR pros typically reject pay-to-play deals as dishonest and unproductive, some PR pros say the arrangements can produce strong results. It's crucial to proceed carefully when mulling such deals. Read More »
Presidential Election Presents PR Dilemma for Brands
Photo by Tiffany Tertipes on Unsplash
Companies treaded through a public relations minefield as they considered congratulating Joe Biden and Kamala Harris for winning the election. Issuing a statement or remaining silent risked annoying one side or the other. Read More »
Tapping the Power of Pinterest for Public Relations
Image by kirstyfields from Pixabay
Public relations professionals can increase awareness of their brands on Pinterest. While Pinterest is similar to other social media networks, it holds key differences that PR pros must master in order to succeed. Read More »
Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation
Image by Gerd Altmann from Pixabay
PR pros need first-class PR measurement skills and tools in order to retain their budgets during tough economic times this year. A worldwide survey reveals signs of improving PR measurement, but much work remains. Read More »
How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help
Image by Arek Socha from Pixabay
Opinion pieces by executives can be a very effective PR tool. Because ill-conceived, poor-quality content can backfire and hurt the company's reputation, communications professionals typically take the lead in crafting and promoting the organization's thought leadership content. Read More »
Last Weeks Articles
18 Tips to Improve Your Organization's Social Media Listening
Image by Gerd Altmann from Pixabay
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence and other functions. While more organizations listen to customers on social media, many may wonder exactly what to monitor and how to do it well. This primer will help improve your social media monitoring. Read More »
The Shocking Truth about Clickbait Headlines! New Uses in PR & Marketing
Image by OpenClipart-Vectors from Pixabay
Marketers and PR pros generally disdain clickbait as unsavory, outdated and ineffective. But some disagree on what defines clickbait and argue that the practice is unfairly criticized. Content marketers can improve headline-writing skills by studying and adapting some clickbait tactics, they say. Read More »

Why Broetry is So Effective - And Annoying

Preventing Web Scraping: Best Practices to Keep Your Content Safe

Should Communications Pros Use LinkedIn Stories?

Instagram Takes Steps to Crack Down on "Hidden Advertising"

Recommended Reading
Huffington Post
Harvard Business Review
The New York Times
O'Dwyer's
The New York Times
Business 2 Community
From the Archives
Conferences and Webinars
Virtual Conference: KMWorld Connect, Nov. 16-19. All-Access Virtual Attendee Pass: $399
Virtual Workshop: Unleash the Power of Storytelling, Nov. 10 and 17, 10 a.m. to p.m. EST on both days. Sponsored by the PRSA. $495 for members.
Virtual Conference: DigiMarCon World 2020, Nov. 17-19.
Virtual Conference: Riding the Ecommerce Wave, Dec. 1-2. Presented by Econsultancy and Marketing Week.
Virtual Conference: MadconnNYC, Dec. 1-3.
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Virtual Conference: Search Marketing Expo, Dec. 8-9. Presented by Search Engine Land.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn."
Keith Reinhard
Chairman Emeritus, DDB Worldwide
Member, Advertising Hall of Fame
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Gizmo of the Week
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Ground News

App assesses bias in news stories.
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Download your Free Guidebook now!
Factoids of the Week
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62% of PR firms have had campaigns cancelled and 61% are expecting a drop in fee income because of the Covid-19 pandemic. (2020 ICCO World PR Report)Tweet this!
93% of US web traffic comes from Google search, Google Images, and Google Maps.(Sparktoro)Tweet this!
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Ted Talks of the Week
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How to Make Stress Your Friend
Kelly McGonigal
Health Psychologist
[14:17]
Transcript
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