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Media Measurement News Library

12 PR Pitching Ideas for the Holidays

November 2019, Issue #4

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November 2019 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
12 PR Pitching Ideas for the Holidays
Conventional wisdom dictates that PR pros avoid media pitching during the holiday season. The truth is that December is quite a good time for sending PR pitches and winning earned media mentions. Read More »

How to Measure the Effectiveness of South Dakotas Meth Campaign?
Image source: onmeth.com
South Dakota's anti-drug campaign "Meth. We're on it." sparked discussions of drug abuse in the state. In PR and marketing circles, it also sparked discussions about how to measure the effectiveness of public service campaigns. Read More »
How to Use Video Marketing to Boost Your Brand Credibility
Video marketing offers ample opportunity to build your brand's credibility. Video does something no other medium can: It helps brands get in front of their audiences with visuals and sound to tell emotional stories and make the right impression. Read More »
How to Generate Quality Sales Leads Through Social Media
Many businesses now strive to generate leads through social media. Their results have been uneven, to say the least, new research shows. Some companies excel at finding customers on social media; others struggle. What's the secret sauce for success? Read More »
Live Data Visualizations: A New Era for Graphic Design - and PR
As data reporting and analysis tools become more sophisticated, real-time data visualizations may revolutionize corporate communications. PR and marketing will rely more on data analysis and data analytics. Read More »
Brand Journalism: New PR Technique to Offset Reduced Media Placements
Image source: Red Bull
Through brand journalism, companies can reach the public directly by creating their own news sites and magazines filled with valuable and entertaining content. PR and corporate communications professionals can gain important insights on how to do brand journalism well from these outstanding examples. Read More »
Last Weeks Articles
4 New PR Priorities for 2020
2020 will bring new risks and opportunities for corporate communications and PR. Protecting and promoting corporate reputations will require thoughtful research and careful planning. Creating communications programs using new technology will become a new priority. Read More »
4 PR and Communications Lessons from Greta Thunberg
Image source: Anders Hellberg [CC BY-SA 4.0], via Wikimedia Commons
Communications professionals can learn much from a 16-year-old Swedish girl with pigtails. Greta Thunberg has become the face of climate change activism due to her authentic emotions and forthright communications skills. Read More »

How Quickly Can Boeing Repair its Reputation?

The Step by Step Guide to Creating and Distributing Infographics for Backlink Generation

Facebook's New PR and Branding Strategy: Exploit Goodwill of Its Other Apps to Boost Image

FTC Releases Disclosure Guidelines for Influencer Marketing

Recommended Reading
The Wall Street Journal
Search Engine Land
CNBC
Get Pocket
Gizmodo
From the Archives
Conferences and Webinars
Webinar: Change Management for Marketers, Nov. 26 at GMP. Presented by Econsultancy.
Conference: Digital Summit, Dec. 2-4 in Dallas, TX. Platinum pass: $1,195.
Conference: Fundamentals of Business & Finance for Communicators Boot Camp, Dec. 5 in Washington, DC. Presented by Ragan. Basic price: $999.
Conference: Marketing and Digital Communications Conference, Dec. 5-6 in Scottsdale, AZ. Presented by the PRSA. Regulate $955 for PRSA members.
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-20 in New York, NY. Presented by P World.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Manager, Communications and Media Relations - American Gastroenterological Association, Bethesda, MD
Assistant Director - Sidwell Friends School, Washington, DC
Corporate Social Responsibility Communications Manager - Verizon, Basking Ridge, NJ
Public Relations Manager - University of Utah, Salt Lake City, UT
Manager of Communications - University of Pennsylvania, Philadelphia, PA
Communications Officer - Heising-Simons Foundation, Los Altos, CA
Director of Communications - Office of the Inspector General, Fairfax County, VA
Public Affairs Specialist - Department of State, Washington, DC
Media relations Officer - Centers for Medicare & Medicaid Services, Washington, DC
Marketing Positions
Coordinator - Social Media - Hawaiian Airlines, Honolulu, HI
Director of Marketing and Communications - Reading Recovery Council of North America, Worthington, OH
Marketing Communications Manager - Tangoe, Shelton, CT
Senior Database Marketing Analyst - T. Rowe Price, Owings Mills, MD
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Best Graduation Speeches
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Oprah Winfrey
Media Entrepreneur
Harvard
2013
[28:58]
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Gizmo of the Week
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PriceBlink

Desktop app automatically compares prices from multiple online stores. Read More
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download your free guidebook now!
Quote of the Week
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"Never miss a good chance to shut up."
Will Rogers
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Factoids of the Week
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45% of marketers believe their current marketing is not aligned with optimal lead generation. (Social Media Today)Tweet this!
72% of marketers worldwide say relevant content creation is the most effective SEO tactic (MarketingProfs)Tweet this!
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