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How to Improve PR Pitches to Hispanic Media Outlets

November 2020, Issue #4

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November 2020 Issue 4
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
How to Improve PR Pitches to Hispanic Media Outlets
Image source: Wikimedia Commons
Hispanic media outlets have become a major factor in the American media landscape. It's just plain silly for businesses to ignore them - or to treat them like any other mainstream news source. Special PR skills are needed to develop strong and lasting relationships with Hispanic outlets - and those skills are in high demand. Read More »

4 PR & Marketing Lessons from the 2020 Presidential Election
Photo by Clay Banks on Unsplash
As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to corporate communications. Read More »
Todays Most Important PR Skills - and Needed New Expertise
Image by Gerd Altmann from Pixabay
While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR. The new responsibilities require new expertise. Read More »
CMOs Foresee Improved Results from Marketing Data & Analytics
Photo by William Iven on Unsplash
Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability to live up to expectations so far. CMOs can improve the value of analytics by adopting proven methodologies. Read More »
Multimedia: The Future of Media Relations
Photo by William Bayreuther on Unsplash
Despite the demise of many newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Infographics, audio clips, photos and especially videos grab and hold attention and tell stories that people tend to remember. Understanding this, reporters and editors like to serve multimedia content to their audiences. PR can feed the video funnel. Read More »
7 Steps to the Next Generation of Virtual Conferences
Photo by Chris Montgomery on Unsplash
During the past several months, event organizers have learned much about what works and what doesn't for virtual conferences. Now, it's advisable to develop the next generation of innovations in virtual events to meet rising expectations of attendees. Read More »
Last Weeks Articles
How to Measure PR & Marketing on a Limited Budget
Image by Steve Buissinne from Pixabay
Organizations can now measure their PR and marketing efforts without spending huge sums. Carefully selecting metrics and partnering with the right media monitoring service enables PR and marketing to accurately measure their campaigns at reasonable cost. Read More »
Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem?
Image by PublicDomainPictures from Pixabay
While PR pros typically reject pay-to-play deals as dishonest and unproductive, some PR pros say the arrangements can produce strong results. It's crucial to proceed carefully when mulling such deals. Read More »

Presidential Election Presents PR Dilemma for Brands

Tapping the Power of Pinterest for Public Relations

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Recommended Reading
Convince & Convert
Harvard Business Review
Fast Company
The Muse
Kellogg Insight
From the Archives
Conferences and Webinars
Virtual Conference: Riding the Ecommerce Wave, Dec. 1-2. Presented by Econsultancy and Marketing Week.
Virtual Conference: MadconnNYC, Dec. 1-3.
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Virtual Conference: Media Relations Next Practices, Dec 8-9. Presented by PR News.
Virtual Conference: Search Marketing Expo, Dec. 8-9. Presented by Search Engine Land.
Webinar: The Power of Storytelling in Leadership Communication, Dec. 10, 3 to 4 p.m. Eastern time. Presented by the PRSA.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Ted Talks of the Week
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Dare to Disagree
Margaret Heffernan
Writer, Entrepreneur
[12:41]
Transcript
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Quote of the Week
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"The universe is not made of atoms; it's made of tiny stories."
Joseph Gordon-Levitt
The Tiny Book of Tiny Stories
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Download your Free Guidebook now!
Gizmo of the Week
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Descript

Multitrack audio/video editing based on the transcript. Includes AI tools.
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Factoids of the Week
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85% of CMOs say that by 2022 significantly more of their organization's marketing decisions will be based on marketing analytics. (Gartner)Tweet this!
The U.S. Hispanic population reached a record 60.6 million in 2019, representing 18% of the nation's population. (Census Bureau)Tweet this!
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