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Media Measurement News Library
Covid-19 Accelerates Shift of PR and Marketing to In-House Staff - Why It May Be Futile and How Agencies Can Respond
November 2020, Issue #5
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Image by aymane jdidi from Pixabay |
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Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers are bringing PR and marketing functions in-house, new research shows. Communications agencies can counter the in-housing trend by taking steps to better serve evolving client needs. Read More » |
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Image by Lalmch from Pixabay |
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Appearing in featured snippets of Google search results can dramatically increase website traffic and brand awareness. Although success isn't guaranteed, a combination of SEO best practices and first-class content creation can place the brand's website at the very top of search results. Read More » |
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Image by Werner Moser from Pixabay |
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Fortune 500 companies have discovered the benefits of corporate blogs during the Covid-19 epidemic. Blogs offer an excellent communications channel for sharing corporate messages with employees, consumers and other stakeholders. At the same time, more Fortune 500 social media accounts went inactive; producing fully-vetted and timely social media content became much more challenging during the pandemic. Read More » |
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While media monitoring and measurement provide many benefits, common mistakes blunt its value. Fixing those prevalent errors unleashes its full power. Read More » |
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Image source: howtostartablogonline.net |
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Proving the effectiveness of social media, especially quantitatively, remains challenging for many marketers, although many have become better at the task. Marketers can show how social media supports business goals by tracking metrics that match the organization's goals and selecting the right social media monitoring and measurement tool. Read More » |
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Vibrant quotes can transform staid news releases and other PR content into memorable stories, but most executive quotes are uninspired, wishy-washy and, in fact, quite horrible. Here's how to compose quotes that editors include in articles, bring articles to life, and make your quoted executives look good. Read More » |
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Image source: Wikimedia Commons |
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Hispanic media outlets have become a major factor in the American media landscape. It's just plain silly for businesses to ignore them - or to treat them like any other mainstream news source. Special PR skills are needed to develop strong and lasting relationships with Hispanic outlets - and those skills are in high demand. Read More » |
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Photo by Clay Banks on Unsplash |
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As election officials counted votes from the 2020 election, political pundits analyzed mistakes and successful tactics of opposing political campaigns. PR and marketing experts meanwhile analyzed the election for lessons that can be applied to corporate communications. Read More » |
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Today's Most Important PR Skills - and Needed New Expertise
CMOs Foresee Improved Results from Marketing Data & Analytics
Multimedia: The Future of Media Relations
7 Steps to the Next Generation of Virtual Conferences
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ANA
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The New York Times
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HubSpot
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Fast Company
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Knowledge@Wharton
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The New York Times
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Harvard Business Review
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The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. |
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- VP, Communications, Republic Services, Phoenix, AZ
- Chief Communications Officer, UMass Memorial Health Care, Worcester, MA
- Associate Vice President, Corporate Communications, L'Oreal, Clark, NJ
- Communications Manager, Stanford University, Stanford, CA
- Corporate Communications, National Geospatial-intelligence Agency, HHB Systems, Springfield, VA
- Director of Communications, Colorado State University, Fort Collins, CO
- Executive Communications Leader, Oracle, Belmont, CA
- Director of Digital Content and Innovation, The Cincinnati Symphony Orchestra, Cincinnati, OH
- Deputy Press Secretary, U.S. Senator Jack Reed (D-RI), Washington, DC
- Director, Internal Communications, Blizzard Entertainment, Irvine, CA
- Senior Director, Executive Communications, Pfizer, New York, NY
- Assistant Director of Research and Communications, Harvard University, Cambridge, MA
- Senior Director, Internal & Employee Communications, Zendesk, San Francisco, CA
- Director of Communications, University of Virginia, Charlottesville, VA
- Executive Director of Communications, Western Carolina University, Cullowhee, NC
- Sr Manager PR (Ray-Ban), Luxottica Group, New York, NY
- Director, Communications DTC, HBO, WarnerMedia, Culver City, CA
- Assistant Director of Communications for Social Media, Muhlenberg College, Allentown, PA
- Director of Corporate Communications, Mannkind Corporation, Westlake Village, CA
- Crisis Communications Manager, Girl Scouts of the USA, New York, NY
- Public Affairs Specialist, Department of the Air Force, Sheppard AFB, TX
- Senior Manager, Internal Communications, Tableau ES, Salesforce, San Francisco, CA
- Director, Corporate Communications - Europe, Seattle Genetics. Zug, Switzerland
- Manager, External Relations, Purdue University, West Lafayette, IN
- Senior Manager, Executive Communications & Speechwriter, Slack, San Francisco, CA
- Communications Associate, American Civil Liberties Union of Virginia, Richmond, VA
- Manager, Crisis Communications, CertainTeed, Saint-Gobain, Malvern, PA
- Communications & Brand Manager, http://philanthropynewsdigest.org/jobs/57043-communications-brand-managerNational Dance Institute, New York, NY
- Director, International Public Affairs, Mayo Clinic, Rochester, MN
- Communications Officer, Korean American Community Foundation, New York, NY
- Assistant Director of Communications, Marketing and Campaign Management, Worcester State University, Worcester, MA
- Manager, Foundation Communications, Home Depot, Atlanta, GA
- Communications Associate, Campaign for Tobacco-Free Kids, Washington, DC
- Internal Communications Manager, Epic Games, Cary, NC
- Press Secretary, Congresswoman Stephanie Murphy (D-FL), Washington, DC
- Corporate Communications Manager, Verizon, Multiple Locations
- Director of Strategy and Communications, Office of External Affairs, Howard University, Washington, DC
- Manager, Communications, Boardsports, Red Bull, Santa Monica, CA
- Strategic Communications Manager, City of Fort Lauderdale, FL, Fort Lauderdale, FL
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- VP, Marketing, HitPlay, Oakland, CA
- Senior Marketing & Communications Manager, City of South Padre Island, South Padre Island, TX
- Integrated Marketing Manager, Developer & Enterprise Solutions, Twitter, San Francisco, CA
- Marketing Director, Air Combat Command, Department of the Air Force, Grand Forks AFB, North Dakota
- Director Marketing, Cypress Semiconductor, San Jose, CA
- Head of Marketing, Dow Jones, New York, NY
- Marketing & Communications Coordinator, Shriners Hospitals for Children, Galveston, TX
- Digital Communications Specialist, Clooney Foundation for Justice, Remote
- Sr. Director, Marketing Analytics, PayPal, San Jose, CA
- Web Marketing Manager, University of North Texas Health Science Center, Fort Worth, TX
- Brand Manager, Guinness, Diageo, New York, NY
- Director of Marketing, Communications and Public Relations, Wake Forest University, School of Law, Winston-Salem, NC
- Senior Marketing Manager US Trauma and Extremities Marketing, Johnson & Johnson Family of Companies, West Chester, PA
- Marketing Director, Air Combat Command, Department of the Air Force, Grand Forks AFB, ND
- Director of Integrated Marketing Communications, Curology, San Francisco, CA
- Manager, Marketing & Communications, Rockefeller Neuroscience Institute, West Virginia University Hospital, Morgantown, WV
- Director of Marketing/Communications, Christus Health, Corpus Christi, TX
- Director, Global Marketing, HIV, Merck, North Wales, PA
- Marketing Manager, University of San Diego, San Diego, CA
- Manager, Media Strategy & Analytics, Discovery, New York, NY
- Director of Marketing, FleetPride, Irving, TX
- Director of Marketing, Hefty Waste & Storage, Reynolds Consumer Brands, Lake Forest, IL
- Venmo Marketing Leader, PayPal, New York, NY
- Marketing and Communications Coordinator, Capital Health, Trenton, NJ
- Manager, Marketing Analytics, Peacock, NBCUniversal, New York, NY
- SEO Program Manager, Bank of America, Charlotte, NC
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32% of CMOs shifted marketing work in-house this year. (Gartner) — Tweet this!
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The U.S. Hispanic population reached a record 77% of Fortune 500 companies published new content on their corporate blogs this year, up from 45% last year. (Center for Research Marketing) — Tweet this! |
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Questions, suggestions, or comments about this newsletter? Email us here.
© Copyright 2020, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
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