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10 Ways to Succeed with PR Pitches during the Holiday Season

December 2018, Issue #1

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November 2018 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
10 Ways to Succeed with PR Pitches during the Holiday Season
The holiday season offers special opportunities for media relations and content marketing. PR pros can take advantage of the fact that both web and print publications still need to fill their digital and paper pages. Read More »

Glean.info Choices: 12 Best Marketing Blogs & Newsletters
Marketers can learn about the latest industry trends and find valuable advice to improve their success by following blogs from leading marketing agencies, consultants and publishers. Read More »
NBig Roadblocks for Influencer Marketing: Measurement, Transparency & Fraud
Too little measurement and transparency and too much fraud threaten to impede the growth of influencer marketing, marketing executives warn. Sophisticated measurement tools and increased vigilance against unethical behavior can re-accelerate influencer marketing. Read More »
Boilerplate PR Statements: Meaningless Words that Avoid the Facts
PR has the obligation to educate the C-suite about the dangers of disingenuous responses during a PR crisis - and to advocate for forthright responses. Read More »
The CMO Turnover Problem - and How to Solve It
CMO turnover is increasing as the executives endure additional responsibilities and unending challenges. Successful CMOs form mutually beneficial partnerships with other executives across the organization and facilitate problem-solving rather than directly attacking issues single-handedly. Read More »
Digital PR Hits Measurement Potholes
Many PR pros overseeing social media and other digital activities find that measuring digital PR is even more challenging than analytics for traditional PR campaigns. Read More »
Most Viewed from Previous Issues
How to Resolve Shortcomings of Automated Sentiment Analysis Software
While automated sentiment analysis of social media mentions offers the benefits of faster turnaround and potentially lower costs, the accuracy of the automated analysis often falls short of levels needed to produce valid results, insights and decisions. Human analysis improves accuracy. Read More »
Nano-Influencers: A Sizzling New PR & Marketing Opportunity - or a Fizzling Fad?
While proponents say influencers with as few as 1,000 followers are more affordable and effective, skeptics question if the strategy can be scaled up to deliver meaningful results. Read More »
Other Articles to Help You
CNET
Medium
The Hartford
The Wall Street Journal
Gizmodo
Bloomberg
Bloomberg
From the Archives
Conferences and Webinars
Conference: Marketing and Digital Communications Conference, Dec. 6-7 at the Marriott Marquis in San Diego. Sponsored by the PRSA. Regular rate $955 for PRSA members.
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Content Marketing Master Class, Dec. 11 in Chicago. Presented by the Content Marketing Institute and Target Marketing. $695.
Conference: Growth Marketing Conference, Dec. 11-12 at the Fairmont Hotel in San Francisco.
Virtual Conference: Measurement and Analytics, Dec. 14 at 11:30 a.m. Presented by MarketingProfs. Free.
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Manager, Consumer Media & Influencer Relations - GameStop, Grapevine, TX
Assistant Manager, Public Relations - Nintendo of America Inc., Redwood City, CA
Communications Manager - Consumer Content - Cleveland Clinic, Beachwood, OH
Director, Corporate Communications - K12, Herndon, VA
Publicist, Media Relations - NPR, Washington, DC
Media Relations Coordinator - Physicians Committee for Responsible Medicine, Washington, DC
Marketing Positions
Marketing Manager - Museum of Life and Science, Durham, NC
Marketing Manager - National Psoriasis Foundation, Portland, OR
Senior Digital Media Analyst (Politics) - Gupta Media, Boston, MA
Digital Marketing Analyst, Digital Marketing - Dana-Farber Cancer Institute, Brookline, MA
Social Media Manager - iLoveKickboxing, Merrick, NY
Digital Marketing Strategist - RevLocal, Granville, OH
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Factoids of the Week
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45% of marketers say measurement is the biggest challenge in implementing effective influencer marketing campaigns. (Buzzoole)Tweet this!
63% of in-house PR pros say they can confidently measure the ROI of social media. (PRCA)Tweet this!
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download your free guidebook now!
Ted Talks of the Week
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Do What You Love (No Excuses)
Gary Vaynerchuk
Entrepreneur
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Quote of the Week
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"The classic newspaper lead of who-what-where-when-how-and-why is utterly meaningless if you haven't figured out what the significance of the facts is. What is the point? What does it mean?"
Nora Ephron
     
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Quote of the Week
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