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4 Key PR Measurement Trends to Expect in 2020

December 2019, Issue #1

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December 2019 Issue 1
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
4 Key PR Measurement Trends to Expect in 2020
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment, and improving technologies in PR and corporate communications will impact PR analytics. Read More »

11 Keys to Creating PR Budget & Campaign Presentations that Win C-Suite Backing
PR pros need to create and deliver stellar presentations in order to secure executive approval of proposed PR budgets and campaigns. Using well-tested presentation techniques in conjunction with well-honed media measurement data can achieve the desired go-aheads. Read More »
6 Ways PR & Marketing Agencies Can Reverse the Trend of Clients Switching to In-House Staff
More companies now bring PR and marketing tasks in-house. Communications agencies can stem the trend by implementing some forward-thinking strategies and tactics. Read More »
Online Privacy: The New PR Priority
PR pros need to understand data collection issues and regulations. Consumers are more sensitive about their personal data than ever, and legislators at the state and federal levels are passing online privacy laws. Violations can cause PR nightmares. Read More »
The PR Battle: Amazon Takes on Trump and the Pentagon
Amazon is taking on President Trump over the Pentagon's decision to award a lucrative contract to Microsoft. Amazon must win a PR campaign in addition to a legal battle in order to overturn the contract award. Read More »
How to Find Email Addresses for PR & Marketing Campaigns
Online tools can help find email addresses, a mundane but critical PR and marketing task. Experts recommend many clever tricks to do the research accurately and efficiently. Read More »
Last Weeks Articles
12 PR Pitching Ideas for the Holidays
Conventional wisdom dictates that PR pros avoid media pitching during the holiday season. The truth is that December is quite a good time for sending PR pitches and winning earned media mentions. Read More »
How to Use Video Marketing to Boost Your Brand Credibility
Video marketing offers ample opportunity to build your brand's credibility. Video does something no other medium can: It helps brands get in front of their audiences with visuals and sound to tell emotional stories and make the right impression. Read More »

How to Measure the Effectiveness of South Dakota's Meth Campaign?

How to Generate Quality Sales Leads Through Social Media

Live Data Visualizations: A New Era for Graphic Design - and PR

Brand Journalism: New PR Technique to Offset Reduced Media Placements

Recommended Reading
Harvard Business Review
The Guardian
The New York Times
Scott Monty
Inc.
Kellogg Insight
Jeff Bullas
Knowledge@Wharton
The New York Times
Harvard Business Review
From the Archives
Conferences and Webinars
Conference: Growth Marketing Conference, Dec. 10-11 in San Francisco. All-access pass: $1,450.
Conference: Media Relations Next Practices Conference, Dec. 12 to 13 at the Washington Marriott Georgetown. Presented by PR News. $1,595 onsite.
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-20 in New York, NY. Presented by P World.
Conference: : Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director Public Relations and Communications - Mercy Hospital, Miami, FL
Director of Communications - Metropolitan Council, St. Paul, MN
Public Relations & Communications Manager - Collier County, Naples, FL
Director, Development Communications - George Washington University, Washington, DC
Director of Communications - Southern Illinois University Carbondale, Carbondale, IL
Manager, Digital Communications - Consumer Healthcare Products Association, Washington, DC
Director for Science Communication - Stanford University, Stanford, CA
Communications Manager - The Aspen Institute College Excellence Program, Washington, DC
Executive Communication Specialist - Brigham & Women's Hospital, Boston, MA
Marketing Positions
Director, Marketing Analytics - Best Western, Phoenix, AZ
Marketing Director - Middlebury, Middlebury, VT
Marketing Director - Rochester Institute of Technology, Rochester, NY
Director of Marketing and Communications - Lehigh University, Bethlehem, PA
Marketing Director - Rice University, Houston, TX
Digital Media Specialist - Feeding America, Chicago, IL
Marketing Manager - Partnership for Public Service, Washington, DC
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Gizmo of the Week
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Happy Hues

Curated color palettes for Web page design. Read More
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Quote of the Week
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"It doesn't make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do."
Steve Jobs
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Factoids of the Week
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78% of Association of National Advertisers (ANA) members had some form of an in-house agency last year, compared to 58% in 2013 and 42% in 2008. (ANA)Tweet this!
76.3% of consumers say they're moderately or significantly concerned about their data when interacting with brands. (SlickText)Tweet this!
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