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Media Measurement News Library
12 Tips for an Effective Joint Press Release
December 2020, Issue #1
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Image by Public Domain Pictures from Pixabay |
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Joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner's distribution channels. Both partners gain access to new leads and additional credibility. Read More » |
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Image by Dimitri Houtteman from Pixabay |
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Misinformation about Covid-19 vaccines may stymie widespread vaccination efforts, a crucial component in limiting infections. PR professionals can assume a leading role in dispelling misinformation and convincing the public that Covid-19 vaccines are safe and effective. Read More » |
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Image by Pixaline from Pixabay |
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More companies are including emoji in their internal communications. The symbols have helped ease communications and improve morale during mandatory office closures, they believe. But emoji also create risks in business communications. Read More » |
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Image by Free-Photos from Pixabay |
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Because of Covid-19 disruptions, localizing PR and marketing campaigns will be crucial for reaching target audiences during the holidays. As the epidemic impacts states and towns differently, brands will need to closely monitor outbreaks and government restrictions and understand how their customers react. Read More » |
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Image by Gino Crescoli from Pixabay |
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Emotions drive social media sharing and purchase decisions. They also help win media placements. Determining what kinds of emotions resonate most with a particular audience poses a major challenge to emotion-based marketing and PR. Read More » |
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Photo by Marcos Rocha on Unsplash |
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Promoting your brand through videos is a strategy every business should pursue. The question is not if video marketing is worthwhile, but how to customize your brand's video marketing to increase its reach. Read More » |
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Image by aymane jdidi from Pixabay |
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Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers are bringing PR and marketing functions in-house, new research shows. Communications agencies can counter the in-housing trend by taking steps to better serve evolving client needs. Read More » |
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Image by Lalmch from Pixabay |
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Appearing in featured snippets of Google search results can dramatically increase website traffic and brand awareness. Although success isn't guaranteed, a combination of SEO best practices and first-class content creation can place the brand's website at the very top of search results. Read More » |
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Fortune 500 Firms Embrace Blogging, "Unfriend" Social Media
10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them
How to Measure Social Media Marketing More Effectively in 6 Simple Steps
How to Write Executive Quotes that Wow
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The Wall Street Journal
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Medium
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The Washington Post
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Knowldedge@Wharton
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The New York Times
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Heidi Cohen
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The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com. |
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- Vice President, Communications, Corporation for Public Broadcasting, Washington D.C.
- SVP, Global Corporate Communications, MGM Resorts International, Las Vegas, NV
- Director, External Global Communications, Mars, Newark, NJ
- Manager, Public Relations, Diabetes Care, Abbott Laboratories, Alameda, CA
- Director of Corporate Communications, Spurs Sports and Entertainment, San Antonio, TX
- Head of Media and Communications, BBC, London (Central), UK
- Vice President of Communications, The Cincinnati Symphony Orchestra, Cincinnati, OH
- Director Communications, American Heart Association, Dallas, TX
- Chief Communications Officer, MoveOn.org, New York, NY (Remote)
- Manager, HR Communications, Office of Human Resources, Princeton University, Princeton, NJ
- Senior Director, Technology Communications, Global Communications, Intel, Santa Clara, CA
- Communications Specialist, Marymount University, Arlington, VA
- Executive Communications Leader - U.S. Commercial, Cigna, Bloomfield, CT
- Sr. Manager, North America Communications, Cognizant Technology Solutions, Teaneck, NJ
- Manager, Corporate Communications, Lime, New York, NY
- Director, Employee Communications, eBay Inc., San Jose, CA
- Communications Consultant, California Teachers' Association, Burlingame or Sacramento, CA
- Senior Public Relations Specialist, Bissell, Chicago, IL
- Director of Internal Communications, Dana-Farber Cancer Institute, Boston, MA
- Senior Social Strategist / Community Manager, Edelman, New York, NY
- Director of Integrated Communications, Saint Mary's College, Notre Dame, IN
- Manager, Employee Communications, Golin, Chicago, IL
- Communications Specialist, Northeastern University, Boston, MA
- Communications and Marketing Assistant, University of Texas at Arlington, Arlington, TX
- Director, External Communications, Aspen Dental, Chicago, IL
- Public Information Officer, Publications Coordinator, Nevada Department of Wildlife, Reno, NV
- Digital Communications Specialist, Office of the Governor, St Paul, MN
- Manager, Internal Communications, Scholastic, New York, NY
- Head of Communications and Content, Art Center, Minneapolis, MN
- Lead Product Marketing Manager, Twitter, San Francisco, CA
- Corporate Communications Specialist, AZZ Incorporated, Fort Worth, TX
- PR & Communications Director, She Should Run, Washington DC
- Communications Specialist, Dominion Energy, Norfolk, VA
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- Vice President, Corporate Marketing, Sitecore, San Francisco, CA
- Chief Marketing Officer, University of Texas at Austin, Austin, TX
- Director of Marketing and Communications, The Broad, Los Angeles, CA
- Director, Strategic Marketing & Communications, Connecticut Sun & New England Black Wolves, Uncasville, CT
- VP, Director of Wealth Management Marketing, First Republic Bank, San Francisco, CA
- Marketing Specialist, Cisco, Research Triangle Park, NC
- Director, Marketing, Fresenius Kabi, Lake Zurich, IL
- Social Media Manager, Corporate, Scholastic, New York, NY
- Marketing Content Specialist, University of North Carolina at Chapel Hill, Chapel Hill, NC
- Senior Marketing Manager - HarperOne Group, HarperCollins Publishers, New York, NY
- Global Marketing Senior Advisor - Consumer Social Media, Dell, Round Rock, TX
- Senior Marketing & Public Relations Specialist, Banner Health, Phoenix, AZ
- Director of Marketing, Communications, and Membership, Marine Technology Society, Washington, D.C
- Sr. Marketing Manager (Influencer Affiliate Management), HBO Max, Burbank, CA
- Marketing Manager, Charles Schwab Inc., Austin, TX
- Sr. Manager, Performance Marketing, Disney Streaming Services, New York, NY
- Sr Global Marketing Manager - Equipment & Automation, Sealed Air Corporation, Charlotte, NC
- Market Intelligence Portfolio Project Manager, Deloitte, Memphis, TN
- Marketing Program Manager, Houston Methodist, Houston, TX
- Social Media and Content Strategist, College of Wooster, Wooster, OH
- Senior Marketing Manager, Digital Media, Adobe, San Francisco, CA
- Marketing Director, Chamber Music Northwest, Portland, OR
- Director, Marketing & Business Development, Simon Property Group, Charlotte, NC
- Public Information & Marketing Program Manager, City of Austin, Austin, TX
- Director of Marketing and Communications,Oregon Medical Association, Portland, OR
- Assistant Director Marketing & Brand Strategy, University Relations, University of Northern Iowa, Cedar Falls, IA
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Questions, suggestions, or comments about this newsletter? Email us here.
© Copyright 2020, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
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