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12 Tips for an Effective Joint Press Release

December 2020, Issue #1

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December 2020 Issue 1 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
12 Tips for an Effective Joint Press Release
Image by Public Domain Pictures from Pixabay
Joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner's distribution channels. Both partners gain access to new leads and additional credibility. Read More »

PRs Essential Role in Combatting Covid-19 Vaccine Misinformation
Image by Dimitri Houtteman from Pixabay
Misinformation about Covid-19 vaccines may stymie widespread vaccination efforts, a crucial component in limiting infections. PR professionals can assume a leading role in dispelling misinformation and convincing the public that Covid-19 vaccines are safe and effective. Read More »
Are Emoji Appropriate in Employee Communications?
Image by Pixaline from Pixabay
More companies are including emoji in their internal communications. The symbols have helped ease communications and improve morale during mandatory office closures, they believe. But emoji also create risks in business communications. Read More »
Localization Emerges as Key Marketing & PR Strategy this Holiday Season
Image by Free-Photos from Pixabay
Because of Covid-19 disruptions, localizing PR and marketing campaigns will be crucial for reaching target audiences during the holidays. As the epidemic impacts states and towns differently, brands will need to closely monitor outbreaks and government restrictions and understand how their customers react. Read More »
How to Tap Emotions for PR and Marketing Success
Image by Gino Crescoli from Pixabay
Emotions drive social media sharing and purchase decisions. They also help win media placements. Determining what kinds of emotions resonate most with a particular audience poses a major challenge to emotion-based marketing and PR. Read More »
Promoting your brand through videos is a strategy every business should pursue
Photo by Marcos Rocha on Unsplash
Promoting your brand through videos is a strategy every business should pursue. The question is not if video marketing is worthwhile, but how to customize your brand's video marketing to increase its reach. Read More »
Last Weeks Articles
Covid-19 Accelerates Shift of PR and Marketing to In-House Staff - Why It May Be Futile and How Agencies Can Respond
Image by aymane jdidi from Pixabay
Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers are bringing PR and marketing functions in-house, new research shows. Communications agencies can counter the in-housing trend by taking steps to better serve evolving client needs. Read More »
How to Get Your Content into Googles Featured Snippets and Boost Your Website Traffic
Image by Lalmch from Pixabay
Appearing in featured snippets of Google search results can dramatically increase website traffic and brand awareness. Although success isn't guaranteed, a combination of SEO best practices and first-class content creation can place the brand's website at the very top of search results. Read More »

Fortune 500 Firms Embrace Blogging, "Unfriend" Social Media

10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them

How to Measure Social Media Marketing More Effectively in 6 Simple Steps

How to Write Executive Quotes that Wow

Recommended Reading
The Wall Street Journal
The Washington Post
The New York Times
Heidi Cohen
From the Archives
Conferences and Webinars
Virtual Conference: Influencer Marketing & Activation Conference, Dec. 8-9. Presented by the ANA.
Virtual Conference: Media Relations Next Practices, Dec 8-9. Presented by PR News.
Virtual Conference: Search Marketing Expo, Dec. 8-9. Presented by Search Engine Land.
Webinar: So You Want to go Independent? Dec. 10, 2-3 p.m. Hosted by the Independent Practitioners Alliance.
Webinar: The Power of Storytelling in Leadership Communication, Dec. 10, 3 to 4 p.m. Eastern time. Presented by the PRSA.
Webinar: PRSA Storytellers Series: Leading With Ethics — A View From the Top, Feb.4, 2021, 4 to 5 p.m. Eastern time. Presented by the PRSA.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
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Gizmo of the Week
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Phone and tablet stand lets you use your mobile devices anywhere, hands-free. ($24.99)
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Factoids of the Week
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95% of misinformation on social media is not removed and reaches a vast audience. (Centre for Countering Digital Hate)Tweet this!
22.5% of Americans regularly add emoji to their business emails. (Customer Thermometer)Tweet this!
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Quote of the Week
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"If you can't explain it simply, you don't understand it well enough."
Albert Einstein
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