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The Perils and Benefits of Reddit for PR and Marketing

December 2018, Issue #2

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December 2018 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR)
Most corporate departments and a range of company managers can benefit from media monitoring and measurement. Media monitoring is not just for PR anymore. Read More »

The Perils and Benefits of Reddit for PR and Marketing
Redditors are often quick to rebuke PR or marketing promotions. But companies can obtain valuable market intelligence and PR research by monitoring its specialized discussion forums. Read More »
Is Return on Investment (ROI) the Best Metric to Measure PR Success?
ROI is often touted as the key metric for PR. However, it's not always possible to calculate a valid ROI for PR or marketing activities, and other metrics may better assess the value of any given PR campaign. Read More »
4 Lessons Learned from the Payless ShoeSource PR Prank
Payless ShoeSource showed how a discount retailer can use a PR stunt to go toe to toe against luxury brands. The prank also reveals the value of image in consumer purchase decisions - and the potential risks of tweaking the sensibilities of fashion influencers. Read More »
New Research: Television News Still Delivers Biggest Audiences for PR Placements
Television remains a favorite channel for news consumption, especially among older adults and those who prefer to watch news reports. Read More »
Where Young Influencers (Kidfluencers) Fit in the Digital Marketing Strategy - and How to Avoid Controversy
Many brands find that promoting products through children with large numbers of social media fans is an effective strategy. However, kidfluencer marketing comes with unique challenges and risks. Read More »
Most Viewed from Previous Issues
How to Resolve Shortcomings of Automated Sentiment Analysis Software
While automated sentiment analysis of social media mentions offers the benefits of faster turnaround and potentially lower costs, the accuracy of the automated analysis often falls short of levels needed to produce valid results, insights and decisions. Human analysis improves accuracy. Read More »
Nano-Influencers: A Sizzling New PR & Marketing Opportunity - or a Fizzling Fad?
While proponents say influencers with as few as 1,000 followers are more affordable and effective, skeptics question if the strategy can be scaled up to deliver meaningful results. Read More »
Other Articles to Help You
Harvard Business Review
The New York Times
CMS Wire
Social Media Informer
The Conversation
Solo PR Pros
From the Archives
Conferences and Webinars
Webinar: Elevate the Quality of Your Performance, Dec. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Growth Marketing Conference, Dec. 11-12 at the Fairmont Hotel in San Francisco.
Virtual Conference: Measurement and Analytics, Dec. 14 at 11:30 a.m. Presented by MarketingProfs. Free.
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Communications - University of Florida, Gainesville, FL
Associate Vice President of Communications and Media - Towson University, Towson, MD
Director of Communications - University of Pittsburgh, Pittsburgh, PA
Director of Marketing and Communications - Penn State Law and the School of International Affairs, University Park, PA
Senior Director, Public Relations - Santa Clara University, Santa Clara, CA
Public Relations & Social Media Associate - American College of Physicians, Philadelphia, PA
Marketing Positions
Social Media and Marketing Writer - Higher Learning Commission, Washington, DC
Marketing Associate - PBS NewsHour, Washington, DC
Social Media Analyst - C-4 Analytics, Wakefield, MA
Director, Social Media - Cengage, Boston, MA
Digital Marketing Strategies - ASCD, Alexandria, WA
Social Media and Digital Marketing Associate - GRACE Communications Foundation, New York, NY
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Quote of the Week
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"The American Dream means giving it your all, trying your hardest, accomplishing something. And then I'd add to that, giving something back. No definition of a successful life can do anything but include serving others."
George H. W. Bush
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Quote of the Week
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Factoids of the Week
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47% of Americans prefer watching the news rather than reading or listening to it. (Pew Research Center)Tweet this!
Reddit has more than 330 million monthly active users. (Reddit) (Reddit)Tweet this!
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Gizmo of the Week
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Instant Image Resizer

Automatically optimize images for web & social media Read More »
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