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The Potent PR Value of Op-Eds for Influencing Public Opinion

December 2019, Issue #2

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December 2019 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Happy Holidays
Featured Post
The Potent PR Value of Op-Eds for Influencing Public Opinion
Op-eds can convince readers to shift their viewpoints, regardless of their political leanings. In addition, PR teams have new media channels for distributing op-eds. Applying recommended best practices for crafting op-eds and getting them published can sway public opinion. Read More »

5 Outstanding PR & Marketing Campaigns of 2019
Public relations and marketing professionals can glean ideas and learn how to improve their own campaigns by examining other brands' successful promotions. Read More »
2019 Things That Really Matter Awards, for Good Guys Who Did Things to Benefit Society - and (Incidentally) Received Good PR
These people deserve accolades for taking courageous actions to benefit society. They also secured some good PR. Read More »
Independent Contractors or Employees? Understanding the Differences to Avoid IRS Penalties
PR agencies and corporate PR departments face substantial penalties if they misclassify employees as independent contractors. Determining workers' status for tax reporting purposes requires evaluating multiple factors. Read More »
9 Ways to Better Manage PR Freelancers and Telecommuters
Telecommuters and remote workers offer significant advantages to PR agencies and PR corporate departments. Following these recommendations can help overcome the challenges of managing workers at a distance. Read More »
As Digital Ad Costs Escalate, 2020 Marketing Strategies Accentuate PR to Deliver Greater Value
As increasing competition drives up online adverting costs, more companies will view earned media as a preferable strategy for reaching customers. While few brands will completely abandon advertising, many will place renewed emphasis on owned and earned media. Read More »
Last Weeks Articles
4 Key PR Measurement Trends to Expect in 2020
2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment, and improving technologies in PR and corporate communications will impact PR analytics. Read More »
11 Keys to Creating PR Budget & Campaign Presentations that Win C-Suite Backing
PR pros need to create and deliver stellar presentations in order to secure executive approval of proposed PR budgets and campaigns. Using well-tested presentation techniques in conjunction with well-honed media measurement data can achieve the desired go-aheads. Read More »

6 Ways PR & Marketing Agencies Can Reverse the Trend of Clients Switching to In-House Staff

Online Privacy: The New PR Priority

The PR Battle: Amazon Takes on Trump and the Pentagon

How to Find Email Addresses for PR & Marketing Campaigns

Recommended Reading
The New York Times
Columbia Journalism Review
22 Words
Alliance Virtual Offices
From the Archives
Conferences and Webinars
Conference: Crisis and Measurement Summit 2020, Feb. 25-26, Miami, FL. Presented by PR News. Regular rate: $1,695.
Conference: Social Media Marketing World, March 1-3 in San Diego. Presented by Social Media Examiner. All access retail price: $1,697.
Conference: 2020 ANA Masters of Data and Technology, March 2-4 in Orlando, FL
Conference: Social Media Conference for PR, Marketing and Communications Professionals, March 11-14 at the Dolphin & Swan Resort, Miami, FL. Presented by Ragan. Standard price: $1,649.
Conference: Crisis Communications Boot Camp, March 12-20 in New York, NY. Presented by P World.
Conference: : Crisis Communications Boot Camp, March 19-20 in New York, NY. Presented by P World.
Conference: The Social Shake-Up, May 12-14 at the Marriott Marquis in Atlanta, GA. Presented by Access Intelligence.
Conference: IABC World Conference, June 14-17 at the Hyatt Regency in Chicago, IL. Presented by the International Association of Business Communicators.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director of Communications - John Hopkins University, Baltimore, MD
Coordinator, Media Relations - Miami Marlins, Miami, FL
Senior U.S. Communications Manager - Guttmacher Institute, New York, NY
Assistant Director, Communications - NYU, New York, NY
Communications Manager - Amazon Web Services, Washington, DC
Director, Corporate Communications - Bristol-Myers Squibb, Princeton, NJ
Communications Manager - Mayo Clinic, Scottsdale, AZ
Manager Corporate Communications - Delta Air Lines, Atlanta, GA
Marketing Positions
Vice President Marketing and Communication - PCMA, Chicago, IL
Marketing Manager - American Enterprise Institute , Washington, DC
Senior Marketing Coordinator - University of Maryland , College Park, MD
Marketing Analytics Analyst - Under Armour, Baltimore, MD
Marketing Analyst - Kennesaw State University, Kennesaw, GA
Marketing Analyst - Loomis, Sayles & Company, L.P. , Boston, MA
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Best Graduation Speeches
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Sanjay Gupta
CNN Chief Medical Correspondent
University of Michigan
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Gizmo of the Week
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Scanner Pro 7

Turn your iPhone or iPad into a portable scanner. Read More
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download your free guidebook now!
Quote of the Week
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"There's nothing weak about kindness and compassion. There's nothing weak about looking out for others. There's nothing weak about being honorable. You're not a sucker to have integrity and to treat others with respect."
Barack Obama
Eulogy at funeral of Elijah Cummings
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Factoids of the Week
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Work-at-home arrangements, not counting the self-employed, increased 173% since 2005. (Global Workplace Analytics)Tweet this!
An op-ed by an anonymous White House official published in The New York Times received 10 million page views in 24 hours. (The New York Times)Tweet this!
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