Checklist: Selecting a Media Monitoring and Measurement Vendor

These recommendations from industry experts can you help find a media monitoring and measurement service that meets your organization's PR and marketing needs. These are the key criteria to select a news and social media monitoring and analytics service. Read More »

The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing's reputation soar again? Convincing airlines and the public that the plane is safe will be a challenging, long-term task that will require superb communications. Read More »

Many businesses underestimate the PR value of trade journals and other types of niche publications. Trade publications offer valuable media opportunities, especially in B2B industries to achieve most any business goal. Read More »

A paint company turned a social media marketing opportunity into a PR blunder by first ignoring and then terminating an employee who featured its products on TikTok. The incident provides a lesson for PR and marketing professionals on the potential value of employees who think and act outside the box. Read More »

An employee social media policy can help prevent employees from posting damaging comments, thwart public relations crises, and transform employees into valuable brand advocates. The best policies consider both the company's interest and employees' rights. Read More »

Here's a salute to "Good Guys" — individuals and organizations — who did the right thing in this difficult year. They have all earned our heartfelt and unreserved thanks and praise. Read More »

Joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner's distribution channels. Both partners gain access to new leads and additional credibility. Read More »

Misinformation about Covid-19 vaccines may stymie widespread vaccination efforts, a crucial component in limiting infections. PR professionals can assume a leading role in dispelling misinformation and convincing the public that Covid-19 vaccines are safe and effective. Read More »

PRmoment.com

Pocket

The Wall Street Journal

Pew Research Center

McKinsey Global Institute

Pew Research Center

McKinsey & Company

Provoke

The New York Times

Webinar: How to Move from Pitching Products to Marketing Your Point of View, Jan. 12 at 2 p.m. Eastern time. Presented by MarktingProfs.

Webinar: PRSA Storytellers Series: Leading With Ethics — A View From the Top, Feb.4, 2021, 4 to 5 p.m. Eastern time. Presented by the PRSA.

Conference: B2B Marketing Exchange, Feb. 22-24 in Scottsdale, AZ. Produced by Demand Gen Report.

Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner.

Conference: International Conference on Communications Management and Public Relations (ICCMPR), March 11-12 in Miami, FL. Organized by the World Academy of Science, Engineering and Technology.

Conference: IPR Bridge Conference, Sept. 23-24 at Georgetown University School of Continuing Studies. Presented by the Institute for Public Relations. Individual registration: $495.