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Checklist: Selecting a Media Monitoring and Measurement Vendor

December 2020, Issue #2

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December 2020 Issue 2 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
Checklist: Selecting a Media Monitoring and Measurement Vendor
Image by Methawee Krasaeden from Pixabay
These recommendations from industry experts can you help find a media monitoring and measurement service that meets your organization's PR and marketing needs. These are the key criteria to select a news and social media monitoring and analytics service. Read More »

737 Max Flies Again - Will Boeing's Reputation Follow?
Image source: Wikipedia
The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing's reputation soar again? Convincing airlines and the public that the plane is safe will be a challenging, long-term task that will require superb communications. Read More »
8 Reasons Why PR Should Love Small Niche (or Trade) Publications
Image source: Trade Press Services
Many businesses underestimate the PR value of trade journals and other types of niche publications. Trade publications offer valuable media opportunities, especially in B2B industries to achieve most any business goal. Read More »
Paint Company PR Blunder Offers Lessons on Brand Ambassadors
Image source: TikTok
A paint company turned a social media marketing opportunity into a PR blunder by first ignoring and then terminating an employee who featured its products on TikTok. The incident provides a lesson for PR and marketing professionals on the potential value of employees who think and act outside the box. Read More »
Elements of an Employee Social Media Policy
Image by Photo Mix from Pixabay
An employee social media policy can help prevent employees from posting damaging comments, thwart public relations crises, and transform employees into valuable brand advocates. The best policies consider both the company's interest and employees' rights. Read More »
P2020 Things That Really Matter Awards for Good Guys Who Did Things to Benefit Society - and (Incidentally) Received Good PR
Image by Arek Socha from Pixabay
Here's a salute to "Good Guys" — individuals and organizations — who did the right thing in this difficult year. They have all earned our heartfelt and unreserved thanks and praise. Read More »
Last Weeks Articles
12 Tips for an Effective Joint Press Release
Image by Public Domain Pictures from Pixabay
Joint press releases offer outsized publicity that a firm seldom can obtain on its own. Both companies gain increased exposure through the partner's distribution channels. Both partners gain access to new leads and additional credibility. Read More »
PRs Essential Role in Combatting Covid-19 Vaccine Misinformation
Image by Dimitri Houtteman from Pixabay
Misinformation about Covid-19 vaccines may stymie widespread vaccination efforts, a crucial component in limiting infections. PR professionals can assume a leading role in dispelling misinformation and convincing the public that Covid-19 vaccines are safe and effective. Read More »

Are Emoji Appropriate in Employee Communications?

Localization Emerges as Key Marketing & PR Strategy this Holiday Season

How to Tap Emotions for PR and Marketing Success

5 Essentials for Successful Video Marketing

Recommended Reading
The Wall Street Journal
Pew Research Center
McKinsey Global Institute
Pew Research Center
McKinsey & Company
The New York Times
From the Archives
Conferences and Webinars
Webinar: How to Move from Pitching Products to Marketing Your Point of View, Jan. 12 at 2 p.m. Eastern time. Presented by MarktingProfs.
Webinar: PRSA Storytellers Series: Leading With Ethics — A View From the Top, Feb.4, 2021, 4 to 5 p.m. Eastern time. Presented by the PRSA.
Conference: B2B Marketing Exchange, Feb. 22-24 in Scottsdale, AZ. Produced by Demand Gen Report.
Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner.
Conference: International Conference on Communications Management and Public Relations (ICCMPR), March 11-12 in Miami, FL. Organized by the World Academy of Science, Engineering and Technology.
Conference: IPR Bridge Conference, Sept. 23-24 at Georgetown University School of Continuing Studies. Presented by the Institute for Public Relations. Individual registration: $495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
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Quote of the Week
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"The resume gets you in the door. The interview gets you the job."
John Stuper
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Gizmo of the Week
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Screen recorder and annotation tool for Chrome.
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Download your Free Guidebook now!
Factoids of the Week
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76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)Tweet this!
Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. (HubSpot)Tweet this!
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