PR professionals may be shocked when writers request a fee to mention clients in articles, but paying for media mentions has become alarmingly common. Read More »

Marketing and PR can take advantage of the growing popularity of audio formats including podcasts. Audio content marketing can be a valuable PR and marketing tactic. Read More »

Content creation and PR's storytelling skills can win substantial SEO benefits for their brands. Many PR practitioners don't realize that better search engine optimization on the content they produce can produce much higher and more valuable placements in search results. Read More »

A Hollywood movie studio shows how to combine advertising and earned media in its promoted tweet campaigns. While the ads won praise in PR and marketing circles, the strategy poses some risks and drawbacks. Read More »

New Facebook research reveals what types of video gain the best marketing results on social media. The research highlights that mobile video requires a different approach. Applying traditional video techniques produces inferior results. Read More »

Longer tweets gain many more retweets and likes, new research shows. The research shows that criticisms of Twitter's longer limit were overdone and that people need not fear surpassing the old limit. Read More »

The proliferation of sexual harassment controversies creates greater challenges for corporate PR departments and PR agencies. Since most American women say they've experienced harassment at work, sexual harassment accusations are likely to increase next year and spread across many industries. Each case will need a sensitive PR response that requires planning in advance. Read More »

As leading social media networks crimp companies' organic reach and social media advertising spreads, some PR and marketing experts say organic social media marketing programs can no longer produce positive results. Others argue that nonpaid social media strategies offer benefits that advertising can't. Read More »

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