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Key Lessons from Major PR Crises of 2018: Facebook, Tesla & Papa John's

December 2018, Issue #3

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December 2018 Issue 3
Glean.info Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Featured Post
Key Lessons from Major PR Crises of 2018: Facebook, Tesla & Papa Johns
The three PR crisis involving well-known brands provide important PR and corporate communications lessons. Read More »

Social Media Bests Print Newspapers as Favorite News Source
For the first time, more Americans obtain their news from social media than from newspapers. The rise of social media news consumption underscores the need for PR to embrace social media promotions and social media monitoring. Read More »
How Brands Can Reach Across the Rural Digital Divide
It's hard for city folks to fathom, but millions of Americans in rural areas lack high-speed internet access. They still connect at AOL speeds. Brands seeking to promote their PR and marketing messages to those rural residents may need to re-jigger their communications strategies. Read More »
Facebook Group Stories: New Social Media Marketing Tool
Stories, now available for Facebook Groups for Pages, offers social media marketers a new option for increasing engagement and communicating with consumers. Read More »
5 Top Social Media Trends for 2019 - and How to Exploit Them
A new report on social media trends offers a treasure trove of information and recommendations for marketing and PR. Read More »
Most Viewed from Previous Issues
How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR)
Most corporate departments and a range of company managers can benefit from media monitoring and measurement. Media monitoring is not just for PR anymore. Read More »
The Perils and Benefits of Reddit for PR and Marketing
Redditors are often quick to rebuke PR or marketing promotions. But companies can obtain valuable market intelligence and PR research by monitoring its specialized discussion forums. Read More »
Other Articles to Help You
The New York Times
Ad Week
The New York Times
USA Today
Sword & the Script
Top Bots
From the Archives
Conferences and Webinars
Workshop: Crisis Communications Master Class, Jan. 23 at Arizona Public Service in Phoenix, AZ, and Feb. 15 in Austin, TX. Presented by Ragan. Standard price: $945.
Webinar: How to Tell Your Organization's Story to Get Media Coverage, Jan. 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Social Media Week, Feb. 20-22, Austin, TX. Presented by Best Practice Media. Standard price: $275.
Conference: Digital Summit Seattle, Feb. 26-27, Seattle, WA. Sponsored by Digital Summit. Conference pass: $245.
Conference: Social Media Conference for PR, Marketing and Corporate Communications, March 6-8 at Walt Disney World Resort. Presented by Ragan and PR Daily. Standard all-access pass: $2,095.
Conference: Social Media Marketing World, March 20-21 in San Diego. Hosted by Social Media Examiner.
Conference: Social Media Strategy Summit, March 20-21 in Anaheim, CA. Presented by GSMI. General summit ticket $1,599.
Conference: AMEC Global Summit on Measurement 2019, May 21-23 at the Prague Marriott Hotel in the Czech Republic. Standard price for non-AMEC members: CZK 31,293.
Conference: Global PR Summit New York, June 6-7 at the NYIT Auditorium. Organized by P World. Onsite price $1,699.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Specialist - Rick Steves'''' Europe Inc., Edmonds, WA
Assistant Professor of Public Relations - Hofstra University, Hempstead, NY
County Public Information Officer - County of Riverside, Riverside, CA
Communications Manager - Lomakatsi Restoration Project, Ashland, OR
Public Relations Manager - NTCA - The Rural Broadband Association, Arlington, VA
PR & Influencer Manager, Global - eos Products, New York, NY
Marketing Positions
Social Media and Marketing Strategist - California State University, Long Beach, CA
Digital Engagement Manager - Vote Solar, Oakland, CA
Digital Media Marketing Specialist - Fairfax County Park Authority, Fairfax, VA
Social Media Campaign Manager - Linqia, San Francisco, CA
Digital Marketing Strategies - ASCD, Alexandria, WA
Digital/Social Media Analyst - MKTG , New York, NY
Social Media Marketing Manager - Traffic Builders Digital Marketing Agency, Toms River, NJ
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Factoids of the Week
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20% of U.S. adults frequently obtain their news on social media. (Pew Research Center)Tweet this!
162.8 million Americans do not use the internet at broadband speeds. (Microsoft)Tweet this!
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download your free guidebook now!
Quote of the Week
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"We look for three things when we hire people. We look for intelligence, we look for initiative or energy, and we look for integrity. And if they don't have the latter, the first two will kill you, because if you're going to get someone without integrity, you want them lazy and dumb."
Warren Buffett
     
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Quote of the Week
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