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10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them

December 2020, Issue #3

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December 2020 Issue 3 Media Measurement Newsletter
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Media Measurement News is a weekly educational newsletter published by, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. was previously CyberAlert LLC.
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Featured Post
10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them
Image by Tumisu from Pixabay
Fixing these common mistakes will unleash the full benefits of media monitoring and measurement. Following recommended best practices when setting up search parameters and analyzing results enables companies to obtain accurate information, reach better decisions, and meet their business goals. Read More »

PR & Marketing Ponder the Future of Work from Home
Photo by Standsome Worklifestyle on Unsplash
Most PR and marketing personnel prefer to work from home indefinitely, but a significant number are eager to return to company offices. Agencies and corporate communications departments will need to balance those preferences. Read More »
Data Breaches Spike: How Communications Teams Can Respond
Image by Gerd Altmann from Pixabay
Risks of data breaches have become even greater this year. It's essential for corporate communications teams to recognize the higher risk and prepare contingency plans. If a breach happens, key communication actions include swift response, taking responsibility, and explaining how the organization will prevent future breaches. Read More »
3 Important PR & Marketing Predictions for 2021
Image by Gerd Altmann from Pixabay
Communications professionals predict that 2021 will see greater emphasis on promoting corporate social consciousness, creating multimedia content, and personalizing messages to consumers. Read More »
3 Actionable Tips to Improve SEO Writing
Image by Photo Mix from Pixabay
Skilled SEO writing helps websites rank high in search engine results. Knowing how to effectively optimize content for search engines increases website traffic and helps assure that more potential customers see the organization's content. Read More »
Steps to Developing a Positioning Statement as a Foundation of PR Communications
Image by Stefano Ferrario from Pixabay
Your positioning statement creates the foundation for all your organization's communications across all media. It provides focus and direction and ensures that content is consistent. Follow these steps to craft a winning positioning statement. Read More »
Last Weeks Articles
Checklist: Selecting a Media Monitoring and Measurement Vendor
Image by Methawee Krasaeden from Pixabay
These recommendations from industry experts can you help find a media monitoring and measurement service that meets your organization's PR and marketing needs. These are the key criteria to select a news and social media monitoring and analytics service. Read More »
737 Max Flies Again - Will Boeing's Reputation Follow?
Image source: Wikipedia
The Federal Aviation Administration (FAA) has cleared the Boeing 737 Max to fly again, but can Boeing's reputation soar again? Convincing airlines and the public that the plane is safe will be a challenging, long-term task that will require superb communications. Read More »

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Paint Company PR Blunder Offers Lessons on Brand Ambassadors

Elements of an Employee Social Media Policy

2020 'Things That Really Matter Awards' for Good Guys Who Did Things to Benefit Society - and (Incidentally) Received Good PR

Recommended Reading
Fast Company
The New York Times
The Atlantic
The New York Times
Human Resource Executive
The New York Times
From the Archives
Conferences and Webinars
Webinar: How to Move from Pitching Products to Marketing Your Point of View, Jan. 12 at 2 p.m. Eastern time. Presented by MarktingProfs.
Webinar: PRSA Storytellers Series: Leading With Ethics — A View From the Top, Feb.4, 2021, 4 to 5 p.m. Eastern time. Presented by the PRSA.
Conference: B2B Marketing Exchange, Feb. 22-24 in Scottsdale, AZ. Produced by Demand Gen Report.
Conference: Social Media Marketing World, Feb. 28 to March 2 in San Diego. Presented by Social Media Examiner.
Conference: International Conference on Communications Management and Public Relations (ICCMPR), March 11-12 in Miami, FL. Organized by the World Academy of Science, Engineering and Technology.
Conference: IPR Bridge Conference, Sept. 23-24 at Georgetown University School of Continuing Studies. Presented by the Institute for Public Relations. Individual registration: $495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
media monitoring free trial - sign up now!
Ted Talks of the Week
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How to Spot a Liar
Pamela Meyer
Lie Detector
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Quote of the Week
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"It's unbelievable how much you don't know about the game you've been playing your whole life."
Mickey Mantle
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Download your Free Guidebook now!
Gizmo of the Week
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Growth Marketing Checklists

Comprehensive checklists in many different marketing categories. Helpful for PR too. By Dan Siepen.
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Factoids of the Week
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55% of marketers surveyed want to continue working from home. (Chartered Institute of Marketing)Tweet this!
Nearly 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot)Tweet this!
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