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2018 Best Articles on Media Monitoring, PR Measurement and Social Media Analytics

December 2018, Issue #4

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December 2018 Issue 4 Media Measurement Newsletter
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2018 Best Articles on Media Monitoring, PR Measurement and Social Media Analytics
We've selected the best articles on media monitoring and measurement posted on the blog in 2018. The posts cover a range of topics on PR measurement, social media analytics, social media listening and media intelligence. They offer a wealth of advice on how public relations, marketing and other communications functions can improve their media monitoring and measurement. You might want to retain the list as a convenient reference throughout the new year.
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10 Important Trends in PR Measurement & Analytics
The public relations profession and PR measurement continue to evolve rapidly. PR pros who stay abreast of the latest PR measurement trends are more likely to survive and thrive. Read More »
How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (not Just PR)
Most corporate departments and a wide range of company managers can benefit from media monitoring and measurement. Media monitoring is not just for PR anymore. Read More »
10 Important Ways Social Media Listening Can Benefit Your Business
Social media listening provides organizations both marketing and PR benefits. Companies can find new customers, improve products, research their markets, and improve their PR campaigns. Read More »
10 Simple Ways to Greatly Improve Your PR Measurement
Facing growing pressure to prove how their activities contribute to the organization's bottom line, PR can employ more advanced PR measurement practices to substantiate how their activities support key business objectives. Read More »
Essential Steps to Prove PR Value
More than ever, corporate managers demand to know how PR contributed to business objectives. PR pros who cannot prove how they helped meet business goals place their staffing and budgets at risk. Read More »
5 Essential PR Metrics to Measure Earned Media
Anecdotal reports will not convince corporate executives of the value of public relations. With the help of advanced media monitoring and analytics tools, PR professionals can produce valid numbers to prove the value of their campaigns to clients and corporate superiors. Read More »
Simple Ways to Reduce Costs of PR Measurement
PR professionals face additional duties, constrained budgets and the challenge of proving their value to their management. Advanced PR measurement tools can ease the burden with suitable and affordable analytics. Read More »
7 Tips to Assure Clean Data for PR Measurement
Dirty media data can produce useless findings and wreck PR measurement. Follow these recommendations from PR measurement experts to collect and clean data on news and social media mentions. Read More »
How PR can Benefit from Measuring Share of Voice
PR measurement experts often analyze share of voice to learn how PR campaigns perform compared to competitors. The metric can provide especially meaningful insights if PR digs deeper into the data and examines the different components of media coverage. Read More »
How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?
There are good reasons marketers should not assume that sentiment toward their brands on social media is identical to offline or overall sentiment. Experts recommend marketers take advantage of the benefits of social media analytics but augment it with conventional, offline marketing research. Read More »
How to Dig into PR & Marketing Data to Unearth Actionable Insights that Improve Business Results
Transforming an abundance of media results and marketing data into concrete findings and recommendations can be challenging, but the right mindset and tools can uncover actionable insights that improve business results. Read More »
Is Return on Investment (ROI) the Best Metric to Measure PR Success?
It's not always possible to calculate a valid ROI for PR or marketing activities, and ROI is not necessarily the best metric to assess the value of PR. Read More »
How to Resolve Shortcomings of Automated Sentiment Analysis Software
While automated sentiment analysis of social media mentions offers the benefits of faster turnaround and potentially lower costs, its accuracy often falls short of acceptable standards. Fortunately, there are solutions. Read More »
How McDonalds Uses Social Media Listening
Through social media listening, McDonald's resolves customer service issues, answers questions about its brand, and changes its menu to deliver items customers want. While most organizations don't see the millions of mentions that McDonald's does, they can gain similar benefits from social media monitoring. Read More »
Impressions: The Lethal PR Measurement Trap
Impressions, one of the most common PR and marketing metrics, offers limited value and is often misunderstood and misused, according to top measurement experts. They urge PR pros to seek alternative metrics and avoid multipliers. Read More »
The Powerful Business Benefits of Integrated Analytics for PR and Marketing
As more organizations integrate PR, marketing and other communications functions, they recognize the value of integrated online dashboards to measure and evaluate effectiveness of all communications activities. Read More »
Advanced Metrics Determine Impact of Social Media Marketing on Business Goals
Follower growth and reach don't show how social media helps meet business objectives. Marketers need more advanced metrics and the right social media measurement tools to show results that impress their bosses. Read More »
How Nonprofits Can Glean Greater Value from Social Media Measurement
With social media monitoring and measurement, nonprofits can find the best strategies for encouraging people to donate and volunteer. Probably most importantly, media measurement can show if nonprofits meet their goals. Read More »
What Are the Telltale Social Media Metrics for Higher Education?
While often lampooned as vanity metrics, the use of engagement metrics can show if PR and marketing activities on social media are improving brand awareness and spreading the institution's recruitment messages to new and larger audiences of high school students. Read More »
Why Companies Should Measure Corporate Social Responsibility
Measurement can improve CSR results, convince skeptical stakeholders of its benefits, and help gain increased funding. Because CSR has become an essential factor for corporate communications, experts recommend evaluating it like any other tactic. Read More »
Happy New Year 2019!
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Happy New Year 2019!
download your free guidebook now!
Happy New Year 2019!
Happy New Year 2019!
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