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Media Measurement News Library
Nextdoor Opens a Door to New Marketing Opportunities
December 2020, Issue #4
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Media Measurement News is a weekly educational newsletter published by Glean.info, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications. Glean.info was previously CyberAlert LLC.
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Image source: Nextdoor |
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Nextdoor offers an excellent PR and marketing venue for small and medium-sized local businesses and nonprofits. Organizations with physical locations can capitalize on Nextdoor's emphasis on local neighborhoods. Its practice of verifying identities and addresses of users sets it apart from other social media networks and creates a superb channel for localized marketing. Read More » |
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Photo by Daniel Schludi on Unsplash |
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Companies must undertake determined communications efforts to convince employees to take Covid-19 vaccinations next year. They'll also need to make tough decisions about mandating vaccinations. Read More » |
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Image by Gerd Altmann from Pixabay |
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While the number of influencers' sponsored posts dropped this year, their posts gained more attention, new research reveals. Brands that maintained influencer marketing budgets during Covid-19 disruptions may have gained a marketing advantage. Read More » |
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Image source: Wikimedia Commons |
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While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It's still incumbent on communications professionals to prepare and train business executives and subject matter experts for media interviews. Read More » |
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Image by Gerd Altmann from Pixabay |
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There have been a bevy of major PR blunders in 2020 in politics and business. There have also been many minor ones. Both major and minor PR blunders offer crucial lessons for PR professionals. Read More » |
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Image by Free-Photos from Pixabay |
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Achieving favorable media mentions for quarterly earnings releases can be challenging, but proper PR practices greatly improve the odds. Read More » |
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Image by Tumisu from Pixabay |
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Fixing these common mistakes will unleash the full benefits of media monitoring and measurement. Following recommended best practices when setting up search parameters and analyzing results enables companies to obtain accurate information, reach better decisions, and meet their business goals. Read More » |
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Photo by Standsome Worklifestyle on Unsplash |
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Most PR and marketing personnel prefer to work from home indefinitely, but a significant number are eager to return to company offices. Agencies and corporate communications departments will need to balance those preferences. Read More » |
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Data Breaches Spike: How Communications Teams Can Respond
3 Important PR & Marketing Predictions for 2021
3 Actionable Tips to Improve SEO Writing
Steps to Developing a Positioning Statement as a Foundation of PR Communications
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Michael Thompson
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The New York Times
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McKinsey & Company
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Harvard Business Review
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Press Gazette
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Fast Company
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Conference: IPR Bridge Conference, Sept. 23-24 at Georgetown University School of Continuing Studies. Presented by the Institute for Public Relations. Individual registration: $495.
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At least 75% of the population must receive the Covid-19 vaccine for life to return to normal. (Dr. Anthony Fauci) — Tweet this! |
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67% of Nextdoor members share recommendations for local businesses. (Nextdoor) — Tweet this!
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Holiday Reminder
"You're going to come in contact with an awful lot of people who are at their absolute breaking point this season. Friends, family, co-workers, teachers, strangers in the grocery store, retail workers. While it may be the merriest time of the year for some, it's the saddest, loneliest, most stressful, most heartbreaking for so many others. We're all busy, but we're not too busy to be kind, caring, and patient. Remember the best thing you can give someone right now is love."
— Amy Weatherly
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Questions, suggestions, or comments about this newsletter? Email us here.
© Copyright 2020, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email: info@glean.info
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