Media Measurement News is a weekly educational newsletter distributed free via email by Glean.info to professionals in public relations (PR), marketing, competitive intelligence and communications. Subscribe on the right »
June 2020 - Issue #1: Press Releases and Media Interviews on Covid-19 Vaccine Development Undermine Trust in Medical Science
May 2020 - Issue #2: Using PR & Marketing Measurement to Evaluate How Covid-19 Changed Brand Reputation
April 2020 - Issue #4: The Need for Empathy in Public Relations & Content Marketing - and How to Express It
February 2020 - Issue #3: How to Uncover the Hidden Benefits of Sentiment Analysis in PR & Marketing Measurement
February 2020 - Issue #1: Request for Information: A Better Alternative to the Despised PR Request for Proposal (RFP)
January 2020 - Issue #1: Glean.info Publishes New Ebook on Selecting Media Monitoring and Measurement Services
November 2019 - Issue #2: Importance of PR & Marketing Measurement Grows: How to Do Analytics Cost-Effectively
October 2019 - Issue #3: What Metrics Best Measure Social Media Marketing Success? It’s NOT “Likes”.
July 2019 - Issue #2: Most Communications Pros Cite Fake News as Major Issue but Lack Tools & Strategies to Respond
July 2019 - Issue #1: Stop Trying to Calculate PR ROI - Perform a Cost-Effectiveness Analysis Instead
March 2019 - Issue #2: Crisis Communications: Can Huawei Recover from U.S. Accusations - and its PR Mistakes?
January 2019 - Issue #4: 10 Most Common Media Monitoring & Measurement Mistakes - And How to Fix Them