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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin January 2012: Issue 1
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With journalists on vacation at the end of the year, the number of articles on PR and marketing is sparse. This, the first issue in 2012 of Media Monitoring News, features a wider range of subjects affecting PR and marketing including the use of competitive intelligence on Facebook and Twitter, interviewing techniques to answer quirky questions from employers, and issues in using social media to manage customer service.

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Table of Contents
Best Recent PR & Marketing Articles
  PR Grants Deadline for F.r*e.e Media Monitoring Extended to Jan. 9
  Media Relations for The Cable Channel TLC: The Least Said the Better
  2012 Prediction: The Year of Customer Activism
  11 New Year's Resolutions for PR and Marketing Professionals
  7 Sneaky Ways to Use Facebook to Spy on Your Competition
  Customer's Social Data Isn't Yours
  How to Capture Powerful Insights from Retail QR Code Campaigns
  Pinterest: A Beginner's Guide to the Hot New Social Network
  When "It" Hits the Fan: The 10 Mishandled Crises of 2011
  How to Ace a Google Interview
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Happy New Year! Wishing Success To All in 2012
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Application Deadline Extended to January 9
CyberAlert Offers F.r*e.e Media Monitoring to Not-for-Profits
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CyberAlert LLC has extended the deadline to January 9 for not-for-profit organizations to apply for one of the Company's 2012 PR grants. Each grant consists of one year of online news and/or social media monitoring service at absolutely no cost. More information and a simple and secure grant application are available online at http://www.cyberalert.com. Apply now!

CyberAlert plans to award PR grants to a minimum of 15 non-profit and philanthropic organizations for 2012. Any type of organization in the U.S. or worldwide that provides charitable services is eligible for the grant. The retail value of the free media monitoring service for one year ranges from $3,000 to $4,500.

More information is available at http://www.cyberalert.com/prgrants.html.

Media Relations for The Cable Channel TLC: The Least Said the Better

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Laurie Goldberg, top spokesperson for TLC, has confronted numerous PR crises over the past 18 months with the cable channel's programming that included reality shows with Sarah Palin and Kate Gosselin. According to The Least Said the Better, she has learned that it's better to avoid on-the-record statements, but at the same time provide off-the-record guidance to reporters. It's an interesting dive into specific cases of crisis management in entertainment and the high art of "no-comment".

2012 Prediction: The Year of Customer Activism

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2012 Prediction: The Year of Customer Activism maintains that the Arab Spring and Occupy Wall Street portend a year of rising consumer activism in the United States and around the world. Citing research by Edelman, the article written by Simon Mainwaring, a branding consultant, contends that consumers expect companies to put society's needs on the same level as their corporate needs and customers are adopting new platforms and tools to express their demands.

Why Businesses Can No Longer Ignore Monitoring Social Media

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Written from a market research perspective, Why Businesses Can No Longer Ignore Monitoring Social Media cites three key reasons to monitor social media: the power of word of mouth, the growth in reach and influence by social media, and the value of social media in yielding insights for marketing and PR. The article includes an informative infographic from ClosingBigger.net on principles and tactics of listening to the masses. "Get with the program and listen…make the resolution to listen in 2012", it concludes.

11 New Year's Resolutions for PR and Marketing Professionals

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Most lists of New Year's Resolutions are pap — but not 11 New Year's Resolutions for PR and Marketing Professionals. The article offers a thoughtful set of resolutions that will improve the career trajectory of most any PR or marketing pro.

7 Sneaky Ways to Use Facebook to Spy on Your Competition

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Competitive intelligence cuts across many corporate functions including PR and marketing. 7 Sneaky Ways to Use Facebook to Spy on Your Competition suggests the best ways to track your competitor's activities, promotions, services and success on Facebook. For more competitive intelligence methods in social media check out 7 Sneaky Ways to Use TWITTER to Spy on Your Competition.

Customer's Social Data Isn't Yours

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The ready availability of social media data makes it tempting to purloin it for marketing and PR purposes — but the Customer's Social Data Isn't Yours points out that companies that violate privacy and ownership rules risk serious backlash. Pay heed to the precautions you should take to avoid trouble.

How to Capture Powerful Insights from Retail QR Code Campaigns

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Anytime there's a "click", there's data to be captured and analyzed. How to Capture Powerful Insights from Retail QR Code Campaigns presents the case study and depicts the metrics from a national retail QR code campaign.

Pinterest: A Beginner's Guide to the Hot New Social Network

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Pinterest, a new social media service with $27 million in venture capital, enables users to organize and share online images that they find interesting or inspiring. A Beginners Guide to the Hot New Social Network explains the multiple personal and business uses for Pinterest — and how to use it most effectively.

When "It" Hits the Fan: The 10 Mishandled Crises of 2011

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In 2011, the Top 10 Mishandled Crises all include the following:
  1. Poor communications
  2. Smoldering issues that reached a flash point that could have been controlled through crisis management
  3. Arrogance and denial by those in leadership positions
  4. Failure to learn from an institution's own past mistakes or the past mistakes of others
  5. The influence of Social Media in escalating the flash point and outcome of the crises.
Most of The 10 Mishandled Crises of 2011 are pretty obvious and include The Arab Spring, Penn State, Netflix, Anthony's Weiner, and Occupy Wall Street — but the interesting part is the analysis of each crisis.

How to Ace a Google Interview

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Google is famous (infamous?) for the use of "puzzles" in job interviews — and the puzzling approach of using quirky questions is catching on with other employers. How to Ace a Google Interview explains the interviewing technique with clear examples and suggests reasoning approaches to solve the puzzles and other trick questions interviewers may ask.


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

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MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195.

MeetingMarketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, Ca. Cost to attend is $3,700. Early bird rates are also available.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645.


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Try Our No-Risk F.r.e.e Trial
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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