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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin January 2012: Issue 3
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This issue of Media Monitoring News looks at PRSA's own rationale for developing a new definition of public relations and includes a number of worthwhile "how to" articles including "How to Create an Infographic", how an agency or freelancer can create a Knock-Out Pitch for new business, and how to get started in creating an interactive game for corporate public relations or marketing. There's also a compendium of articles on social media monitoring and measurement. Good reading!

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Table of Contents
Best Recent PR & Marketing Articles
  The New Definition of PR
  4 Reasons Why the PR Team Should Be in Charge of Social Media
  Why Brevity in PR Will Get You Noticed
  How to Create an Infographic
  Social Media Measurement and Analytics
  CES 2012: Measuring Social Conversations Among the Noise
  State of the Media Report
  5 Ways to Get Started with Gamification [Slide Show]
  10 Measurement Predictions for 2012
  7 Top Online Marketing Trends for 2012
  7 Social Media & SEO Tactics Businesses Will Adopt in 2012
  5 New Rules for a Knock-Out Pitch
  Social Media Compendium
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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Our Year-at-a-Glance Calendar may be 
a helpful reference for you in 2012
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The New Definition of PR

PRSA
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For whatever reason, the Public Relations Society of America decided it needed to re-define the public relations profession. Voila! Here are the Candidates for a Modern Definition of Public Relations. Justice Potter Stewart had the right idea. You don't have to define it to know it when you see it.

4 Reasons Why the PR Team Should Be in Charge of Social Media

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Who should be in charge of running the corporate social media program? 4 Reasons Why the PR Team Should Be in Charge of Social Media makes the case for PR, but ignores the value of a collaborative, team effort that includes marketing and customer service among others.

Why Brevity in PR Will Get You Noticed

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People prefer brevity is Why Brevity in PR Will Get You Noticed. Enough said.

How to Create an Infographic

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Infographics are the communications technique du jour. How to Create an Infographic utilizes an infographic — what else? — to describe the process of creating an infographic. Take down: It most certainly does require talent and it's important to have a creative individual who thinks visually and communicates succinctly.

Social Media Measurement and Analytics

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Gary Angel of Semphonic analyzes the uses of social media and the corresponding metrics for each use. It's a wider and more, well analytic, vision of Social Media Measurement and Analytics with some substantive insights.

CES 2012: Measuring Social Conversations Among the Noise

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Intel employed The Consumer Electronics Show as the venue to launch and demonstrate its "Social Cockpit", a social media measurement system for Measuring Social Conversations Among the Noise. According to Intel in its hype-filled news release, the social media monitoring and measurement system measures "the pulse and meaningful movements of the social Web, something akin to how the Bloomberg Terminal gives minute-by-minute information about stock markets and financial news." The "cockpit", Intel says, serves as a constantly updating dashboard that fills several large monitors so the teams can track in real time who is getting share of voice, and generally, what people are saying and about what products and what companies.

State of the Media Report

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In its sneak peek at some highlights from the upcoming 2012 State of the Media Report, Vocus reports that 152 newspapers folded in 2011, but no major dailies. Layoffs of news staff and paywalls abounded, and newspapers faced the hyperlocal digital news services such as Patch. There were 195 magazine launches and most magazines implemented new formatting for the iPad and other tablets. In broadcast, the number of TV shows streaming to computers continued to increase and radio continued to survive with some growth in listenership.

5 Ways to Get Started with Gamification [Slide Show]

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Games engendering engagement can be useful communications tools for public relations or marketing. 5 Ways to Get Started with Gamification suggests ways companies and other organizations can employ interactive games to deliver corporate and brand messages — and develop relationships with consumers. Side issue: What's with this new trend of displaying articles in slides with irrelevant graphics that add little or nothing to the central concepts — make it more time-consuming to read and make it impossible to scan the article? It's just an awful idea. Present it as the text article that it is!

10 Measurement Predictions for 2012

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With her vast experience and insight, Katie Paine offers 10 Measurement Predictions for 2012. Two of them are: measuring mobile will be mandatory; the election and Olympics will steal all media oxygen. In other words, media coverage of corporate news will plummet.

7 Top Online Marketing Trends for 2012

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Keeping with the predictions theme, 7 Top Online Marketing Trends for 2012 offers a data intensive analysis of the major digital marketing trends going into 2012. Key trends: mobile, social media, content marketing, real time, actionable metrics, and a few more.

7 Social Media & SEO Tactics Businesses Will Adopt in 2012

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Are any of the 7 Social Media & SEO Tactics Businesses Will Adopt in 2012 in your PR or marketing plan for the coming year? They include: social media listening (a.k.a. social media monitoring) for market intelligence; community building; SoLoMo, meaning social, local and mobile; and social media drives SEO.

5 New Rules for a Knock-Out Pitch

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Targeted at agency personnel pitching new business (not journalists), 5 New Rules for a Knock-Out Pitch is an irreverent analysis of the reality of new business pitches to disinterested corporate committees that probably already decided the outcome in advance. First rule: Don't rely on PowerPoint! Really! Remember: A pitch is not a meeting; it's performance art. It's a worthwhile read for anyone making new business or new project pitches.

Social Media Compendium

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The past week saw a plethora of articles on the "hot topic" of the New Year — social media. Here's a selection. 101 Examples of Social Media Business ROI lists a cross-section of social media initiatives with a return on investment. The Three Worst Social Media Metrics (And What You Should Measure Instead) suggests ditching counts of Twitter followers, Facebook fans and Klout Net Promoter Score. On a more positive note, Rune Haugestad presents a thoughtful list of quantitative and qualitative Social Media ROI Metrics to Consider. How Safe Is Your Business from a Social Media Shakedown examines how some consumers complain about products or services in social media just to get rewards from the company. Yes, it is a shake-down at least sometimes and companies do need to devise defenses.


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

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F.R.E.E. WebcastMeasuring Social Media Marketing Success using analytics tools, sponsored by Search Marketing Now, will be held January 25 at 1pm ET.

MeetingSocial Media for PR and Corporate Communicators Conference, sponsored by Ragan Communications, will be held February 14-16 in Las Vegas, NV. The cost to attend for members is $945 and the cost for non-members is $1,195.

MeetingMarketing Optimization Summit, sponsored by eMetrics, will be held March 4-9 in San Francisco, Ca. Cost to attend is $3,700. Early bird rates are also available.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645.

Meeting3rd Annual PR and Media Relations Best Practices Summit, sponsored by Ragan Communications, will be held March 28-30 in New York, NY. Cost to attend is $745 for members and $995 for non-members.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.


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Try Our No-Risk F.r.e.e Trial
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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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ONLINE SOCIAL MEDIA MONITORING
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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