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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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January 2013 Issue #1
Happy New Year!

As we move into 2013, we thank our customers for making 2012 the most successful year ever for CyberAlert. This was achieved in spite of the troubles we and our customers endured resulting from Sandy. We are now fully recovered and look forward to offering enhanced media monitoring and measurement services in the coming months.

In this first issue of Media Monitoring News you'll be glad there are no "review" articles which we believe are largely useless in advancing insight. On the other hand, you'll appreciate that there are some mind-stretching articles on media monitoring, writing, and social media.

The "how to succeed" articles this week are delightfully off-beat. "To Succeed, Forget Self-Esteem" in Harvard Business Review debunks the self-esteem movement and advocates self-compassion as the vital attribute for personal success. "15 Things Overachievers Do" has some truly unusual observations on how to succeed. "Eight Ways Goofing Off Can Make You More Productive" examines how short, well-orchestrated excursions from your desk can be both productive and healthful.

An interesting set of articles on writing for business including "The Six Traits of Remarkable Writers" can help improve writing approaches and skills in marketing communications and public relations.

Our lead is a blatantly self-serving article about the CyberAlert media monitoring grants. We've extended the application deadline for not-for-profits to January 7, 2013 and we announced the first two recipients of next year's grants. Please spread the word to your not-for-profit colleagues.

Happy Reading!

  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
editor@cyberalert.com
Google+

media monitoring grants : click here to apply

Table of Contents
Best Recent PR & Marketing Articles
  Initial Media Monitoring Grant Recipients Announced; Deadline Extended to 01/07/2013
  Social Media Monitoring Patent
  Is Listening on Social Media a Waste of Time
  Hitting the Home Run: 5 Pitching Tactics from the Associated Press
  Is Pay for Placement PR a Brilliant Idea or Acutely Ignorant?
  The 6 Unique Traits of Remarkable Writers
  17 Tragically Common Copywriting Mistakes to Avoid
  Social Media Writing: How to Write for Engagement on Facebook
  10 PR Stars Reveal Secrets for Social Media Success
  The Social Media Cheat Sheet for Business
  4 Strategies for Avoiding Twitter Hashtag Hijacking
  This is Your Brain on Social Media [Infographic]
  10 of the Best Branded YouTube Videos from 2012
  To Succeed, Forget Self-Esteem
  100 Things You Need to Know about in 2013
  15 Things Overachievers Do
  Eight Ways Goofing Off Can Make You More Productive
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Happy New Year

Two Best Values in Media Monitoring

Initial Media Monitoring Grant Recipients Announced; Deadline Extended to 01/07/2013

CyberAlert
The first two recipients of its 2013 public relations grants to not-for-profit organizations were announced by CyberAlert. The PR grants give recipients one year of free news and/or social media monitoring service. The grant recipients are The Anti-Defamation League and HER Foundation. CyberAlert is now accepting applications for the 2013 PR Grants until January 7, 2013. All not-for-profit organizations worldwide are eligible to apply, except previous grant recipients. The secure grant application form is available online at http://www.cyberalert.com. CyberAlert plans to award 15 or more PR grants for 2013.

Social Media Monitoring Patent

World Intellectual Property Organization
This application for an international Social Media Monitoring Patent seems like an attempt to patent a process used by many social media monitoring and measurement services. Who will be the first in line to protest on the basis of prior art?

Is Listening on Social Media a Waste of Time

Business 2 Community
Is Listening on Social Media a Waste of Time raises some interesting questions about truth, honesty and reaction to criticism on social media. It also questions how best to measure social media and what to do with the resulting data. Though the article doesn't provide answers, the questions themselves are worth considering. The conclusion? "The insights we can gain with social media are beyond whatever's been possible before. We just need to be careful and diligent about how we go about using what we hear."

Hitting the Home Run: 5 Pitching Tactics from the Associated Press

Tech Affect
An article distributed by AP is an undeniable "home run" for a PR placement. 5 Pitching Tactics from the Associated Press offers key takeaways from the PRSA-NY panel discussion with AP reporters in early December. The meeting examined how PR professionals can collaborate with journalists to the benefit of both. Key tactic: treat your email subject line as an article headline.

Is Pay for Placement PR a Brilliant Idea or Acutely Ignorant?

Steve Farnsworth
The subject of pay for PR placement gets revisited on a cyclical basis (every 3 years?). In exploring this controversial topic (at least in PR circles), Is Pay for Placement PR a Brilliant Idea or Acutely Ignorant? describes some of the potential unintended consequences of pay for placement.

The 6 Unique Traits of Remarkable Writers

Copyblogger
The 6 Unique Traits of Remarkable Writers seeks to identify the attributes specific to writing that make an outstanding business writer. Succinctly stated, remarkable writers can size up content, connect the dots, express ideas clearly, write in their head, read with deep purpose, and re-write ad nauseum. Interestingly, three of the key traits have nothing to do with the actual act of writing.

17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity
Here's a key point in this article: Marketing content comes many forms—text, video, podcasts, infographics, animation. Virtually all content starts with writing. Poor writing leads to ineffective content that doesn't get shared, ranked, widely read, and doesn't compel action. 17 Tragically Common Copywriting Mistakes to Avoid identifies and analyzes common writing mistakes in marketing, PR and journalism. Some are not errors per se, but just plain old sloppy phrases that can be tightened and improved.

Social Media Writing: How to Write for Engagement on Facebook

Windmill Networking
Writing that works for traditional public relations doesn't necessarily work in social media. Social Media Writing: How to Write for Engagement on Facebook examines the different quality of social media writing, what works and doesn't - or not. Key quality: friendliness. Key strategy: ask questions.

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10 PR Stars Reveal Secrets for Social Media Success

Get in Front Communications
Like all compilations of quotations, 10 PR Stars Reveal Secrets for Social Media Success is somewhat disjointed, but most all the quotes contain worthwhile advice to implement in 2013.

The Social Media Cheat Sheet for Business

Unbounce
The Social Media Cheat Sheet for Business examines the requisites to make an impact in each the major social media platforms. There's additional value in its links to other well-researched articles on how best to use social media services.

4 Strategies for Avoiding Twitter Hashtag Hijacking

Sprout Insights
Multiple Twitter hashtag campaigns have gone awry because of hijacking - that is, the use of the tag for purposes not intended by the sponsor. Hashtags, Lattes, and the Power of PR explains how Starbucks ran into a hashtag buzz saw in the UK. 4 Strategies for Avoiding Twitter Hashtag Hijacking outlines planning and implementation steps to avoid untoward outcomes in a hashtag campaign.

This is Your Brain on Social Media [Infographic]

Social Media Today
The title is a not too subtle reference to the old "This is Your Brain on Drugs" commercial with a fried egg depicting how addictive drugs destroy brains. Just look at the data in This Is Your Brain on Social Media. The amount of time social media consumes and its addictive qualities are mind-boggling.

10 of the Best Branded YouTube Videos from 2012

Adam Vincenzini
2013 is predicted to be the year of visual communications. Using visuals effectively is a learned skill; one of the best ways to learn is to emulate successful visual communications. 10 of the Best Branded YouTube Videos from 2012 offers a treasure trove of effective videos for marketing and corporate reputation from Samsung, Coke, Mercedes and other major brands.

To Succeed, Forget Self-Esteem

Harvard Business Review
"Self-esteem" is a best-selling topic and thriving business with more than 5,000 books and numerous gurus making speeches. Taught starting in grammar schools in many Western cultures, self-esteem is considered by many to be bedrock for individual success. You can't possibly get ahead in life, the logic goes, unless you believe you are perfectly awesome. Not true, according to Heidi Grant Halvorson in To Succeed, Forget Self-Esteem as she roundly debunks "self-esteem" as a feel-good pop psychology. Sound research has recently revealed that self-esteem is not an effective recipe for success. Rather, Ms. Halvorson maintains, self-compassion and the ability to acknowledge and forgive one's own mistakes is the most effective attribute to achieve success.

100 Things You Need to Know about in 2013

Entrepreneur
Compiled by Ann Mack, the director of trend spotting at advertising agency JWT, the 100 Things You Need to Know About in 2013 lists "things" - often just single words - that are likely to blossom in the next year. Some are puzzling, but many are likely to affect marketing and PR. If you want to be at the leading edge of trends, the list may provide the clues you need.

15 Things Overachievers Do

Penelope Trunk
The second "thing" overachievers do (use pharmaceuticals) almost made me discard this article - but 15 Things Overachievers Do contains some interesting and amusing "off-the-wall" attributes of achievers. Some tidbits: Drop out of school; get pregnant at 25; don't get divorced; get coaching; don't write a book; steal stuff; don't be well-rounded. You'll have to read the rationale for each to understand how they can contribute to overachieving. Final admonition: dispel any notion of using performance-enhancing pharmaceuticals to overachieve.

Eight Ways Goofing Off Can Make You More Productive

Forbes
Sitting in your desk chair with eyes glued to your computer screen for prolonged periods reduces your productivity according to a growing body of recent research. Getting up and moving around heightens your powers of concentration and may enhance your health. Eight Ways Goofing Off Can Make You More Productive suggests ways to take short breaks that clear your mind and help you to go back and attack your work with greater energy and focus.

Omnibus News

PR Meetings, Seminars, White Papers

Meeting2013 Bulldog Media Relations Awards, sponsored by Bulldog, you can enter the Bulldog Media Relations Awards up until the extended deadline of January 11 or the last-chance deadline of January 25 (each with a nominal late fee).
MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
MeetingInformation Industry Summit, IIS 2013: Breakthrough, sponsored by the Software & Information Industry Association, will be held January 30 & 31 in New York, NY. The cost to attend is $1,395 for members and $2,095 for non-members.
Meeting6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
MeetingContent Marketing Boot Camp, sponsored by Ragan Communications, will be held February 12 in New York, NY. The cost to attend is $495 for members and $645 for non-members.
MeetingPR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingSolo PR Summit, sponsored by Solo PR Pro, will be held February 20-21 in Atlanta, Ga. The cost to attend is $225 for members and $300 for non-members.
White Paper"Structuring a Social Media Team," How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
White Paper"Changing Behavior Through PR," PRIME Research, Porter Novelli, Winning Case Study.
White PaperNew Media Relations Strategies for 2013, Visual storytelling has become the norm for news websites.
White PaperAn Introductory Guide: How to Use Twitter for Business, Master the essentials to better share, engage, & market on Twitter.
White PaperHow to Monitor Social Media in 10 Minutes a Day, Social media can be beneficial for your business, but monitoring different channels can take a lot of time. Where do you start?

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
  
Public Relations Positions
Communications Officer — The World Bank
Public Relations Manager — Blizzard Entertainment
Director of Public Relations — Savannah College of Art and Design
Communications Specialist — Cubic Corporation
Director of Communications — World Learning
Communications Manager — Raytheon
Director, Media Relations and Public Affairs — Johns Hopkins Health System Corporation
Communications Manager — ING Financial Services
Manager, Corporate Communications — Dr. Pepper Snapple Group
Communications Specialist — Entergy Corporation
Marketing Positions
Marketing Assistant — South Baldwin Regional Medical Center
Marketing Associate — Wyndham Worldwide
Group Mgr, Marketing — Baxter International
Marketing Director Commercial Catalog Management — Dell
Sr. Database Marketing Project Manager — Intuit
Marketing Strategies Analyst — Safeway Inc
Sr. Specialist, Social Marketing — Chico's FAS, Inc.
Director Content Strategy — Staples
Director Media Planning & Content Distribution — General Mills
Director, Marketing — Goodwill
Director of Marketing and Communications — North Texas Food Bank

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

NEWS MONITORING
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day. CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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