spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
.
January 2013 Issue #2
With a focus on useful tips to improve PR results, this issue of Media Monitoring News emphasizes news placements, media measurement and the value of social media.

Three articles look at how to increase article placements through journalists and bloggers. Each contains different but equally valuable tips.

The section on media measurement and web analytics includes a very worthwhile article to improve basic understanding of the principles of statistics required to measure media effectively.

Finally, our how-to article offers a unique perspective on the job interview, reducing interviews to the methods to answer the three basic criteria interviewers use to screen candidates: Can you do the job? Will you love the job? Will you fit?

Happy reading!

  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
editor@cyberalert.com
Google+

Table of Contents
Best Recent PR & Marketing Articles
  New Year's Resolutions to Kickstart Your PR
  10 Words and Phrases That Compel Reporters
  Get Publicity! Eight Tips to Make Pitching Bloggers a Home Run
  16 Thoughts on Content Marketing [Infographic]
  64 Content Marketing Essentials You Need to Know
  17 Ways to Repurpose Your Content Marketing without Being Spammy
  6 Reasons PR Pros Should Manage Social Media
  102 Compelling Social Media and Online Marketing Facts for 2012 (and 2013)
  Can Social Media Sell Soap?
  Beginners Guide to Maths (sic) and Stats Behind Web Analytics
  Handy Google Analytics Reference Guide (80+ Tips, Definitions and Rules)
  5 Steps to Calculate Social Media ROI Using Google Analytics
  The Psychology of Social Commerce
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring

New Year's Resolutions to Kickstart Your PR

Storyline PR
Hate, hate New Year's resolutions. But New Year's Resolutions to Kickstart Your PR presents some really useful tips on improving PR results. Tips like: write better headlines, stop "selling" and start "telling", and "add more video." All are good resolutions throughout the year. 10 Things You Should Do in 2013 to Supercharge Your Social Media Marketing is a similar list of resolutions to improve your social media marketing.

10 Words and Phrases That Compel Reporters

PR News
What are the magic words to get a reporter's attention in an email subject line or a phone pitch? 10 Words and Phrases That Compel Reporters are attention-getting, starting with "Exclusive," ending with "Your Tweet About" and including "Controversial." There's a bonus too: a link to Words That Repel Reporters.

Get Publicity! Eight Tips to Make Pitching Bloggers a Home Run

Vocus
Tell them how the story benefits them is the first of Eight Tips to Make Pitching Bloggers A Home Run. By explaining some of the subtleties of blogger engagement, the suggested approaches are quite likely to improve your pitching results.

16 Thoughts on Content Marketing [Infographic]

PR Moment Blog / Crafted PR
Billed as simply takeaways from the content marketing show, 16 Thoughts on Content Marketing packs a surprising number of useful ideas into an infographic. Here are just some: make your content surprising; use big data to tell big stories; find the key blogger; track your mentions.

64 Content Marketing Essentials You Need to Know

Content Marketing Institute
Trying to capsulize the "essentials" of a rapidly-expanding marketing approach in one article is a tall task, but 64 Content Marketing Essentials You Need to Know does a superlative job by citing each key point and then providing a link to an article that analyzes the point in detail. As a result, the article functions as an encyclopedia of content marketing.

17 Ways to Repurpose Your Content Marketing without Being Spammy

Business 2 Community
Problem: you've written some great marketing content - but you don't have all that many page views on your website or blog. How do reach more readers or viewers? 17 Ways to Repurpose Your Content Marketing without Being Spammy explains how to recast the ideas and content in different formats and media to increase readership - and engagement.

6 Reasons PR Pros Should Manage Social Media

Ragan's PR Daily
If you are in the midst of an internal battle over control of social media, you can marshal your pro PR arguments with 6 Reasons PR Pros Should Manage Social Media. You'll also have to find a rationale for PR to handle online customer service through social media. Or, instead of internecine warfare, you can determine how to work collaboratively with other corporate functions with a stake in social media.

102 Compelling Social Media and Online Marketing Facts for 2012 (and 2013)

Webbiquity
Aside: Maybe "Compelling" and its variations should be included in the "Words That Repel Reporters." Not being a "data guy," I haven't read the entire list, but 102 Compelling Social Media and Online Marketing Facts for 2012 (and 2013) includes some interesting (if not compelling) data that could prove useful to marketers in strategy development and budget preparations.

Try Our No-Risk F.r.e.e Trial

Can Social Media Sell Soap?

New York Times
The frenzy on social media is that it's the new and superior word of mouth— a can't-miss marketing tool that can target better than other media. So why are corporate advertisers devoting less than 15% of their advertising budgets to social media? Examining the premises and data to date, Can Social Media Sell Soap? asks if anyone knows what to count in social media. Answer: maybe, just maybe.

Beginners Guide to Maths (sic) and Stats Behind Web Analytics

SEO Takeaways
With the push for measurement in PR, one vital element is often missing: basic understanding of statistics - seldom a required course in a liberal arts curriculum. Beginners Guide to Maths and Stats Behind Web Analytics offers much of the required basic grounding in statistics for PR and marketing measurement.

Handy Google Analytics Reference Guide (80+ Tips, Definitions and Rules)

Blast Analytics
Once you've mastered basic statistics (see above) for PR, marketing and media measurement, you need to master an analytics software package. Google Analytics is one of the most useful for Web analytics. Handy Google Analytics Reference Guide (80+ Tips, Definitions and Rules) distills lots of handy short cuts into a two-page reference guide. It's an especially great reference for anyone planning to take the certification test for Google Analytics.

5 Steps to Calculate Social Media ROI Using Google Analytics

Search Engine Watch
Many marketers struggle to quantify their efforts and demonstrate ROI in social media. 5 Steps to Calculate Social Media ROI Using Google Analytics presents a high-level analysis of one approach that works. This particular methodology focuses on conversion as the end-point.

The Psychology of Social Commerce

Unbounce
The Psychology of Social Commerce analyzes the six universal heuristics and brain triggers that make people want to part with their money and, then, suggests how you can leverage those factors to make landing pages that convert.

Acing the Only Three True Job Interview Questions

Forbes
Acing the Only Three True Job Interview Questions caught my attention because we're in the process of hiring a hiring a Marketing / PR / Social Media assistant. The article has helped me focus during interviews on the three important elements of a hiring decision: competence (Can you do the job?), motivation (Will you love the job?), and fit (Will you get along?). It will also help teach those looking for PR and marketing jobs how best to present themselves as competent, motivated and a good fit. (P.S. The CyberAlert job is posted on Linked-In.)

Omnibus News

PR Meetings, Seminars, White Papers

Meeting2013 Bulldog Media Relations Awards, sponsored by Bulldog, you can enter the Bulldog Media Relations Awards up until the extended deadline of January 11 or the last-chance deadline of January 25 (each with a nominal late fee).
MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
MeetingInformation Industry Summit, IIS 2013: Breakthrough, sponsored by the Software & Information Industry Association, will be held January 30 & 31 in New York, NY. The cost to attend is $1,395 for members and $2,095 for non-members.
Meeting6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
MeetingContent Marketing Boot Camp, sponsored by Ragan Communications, will be held February 12 in New York, NY. The cost to attend is $495 for members and $645 for non-members.
MeetingPR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingSolo PR Summit, sponsored by Solo PR Pro, will be held February 20-21 in Atlanta, Ga. The cost to attend is $225 for members and $300 for non-members.
White Paper"Structuring a Social Media Team," How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
White Paper"Changing Behavior Through PR," PRIME Research, Porter Novelli, Winning Case Study.
White PaperNew Media Relations Strategies for 2013, Visual storytelling has become the norm for news websites.
White PaperAn Introductory Guide: How to Use Twitter for Business, Master the essentials to better share, engage, & market on Twitter.
White PaperHow to Monitor Social Media in 10 Minutes a Day, Social media can be beneficial for your business, but monitoring different channels can take a lot of time. Where do you start?

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
  
Public Relations Positions
Assistant, Public Relations — Chanel
Corporate Communications Coordinator — Federal Reserve Bank of Dallas
Manager, Public Relations & Social media — Crayola
Communications Assistant — National Wildlife Federation
Director of Media Relations — Queens University of Charlotte
Director of Government Affairs — Noble Network
Public Relations Manager — Condé Nast — Glamour
Communications Assistant — American Legacy Foundation
Marketing / PR Assistant — CyberAlert LLC
Communications Director — Los Angeles World Affairs Council
Marketing Positions
Marketing Communications Specialist — Majestic Steel USA
Marketing Coordinator — Hyatt
Marketing Communications Coordinator — Tompkins International
Marketing Communications Specialist — Fujitsu
Assistant Director - Marketing and Communications — The Berrette Family Foundation
Assistant Director eBusiness Marketing — The Hartford
Marketing Event Specialist — U.S. Bank
Mobile Marketing Associate — Priceline.com Incorporated
Integrated Marketing Manager — Time Inc.
Market Associate — Expedia, Inc.
Integrated Marketing Manager — Finish Line
Marketing / PR Assistant — CyberAlert LLC

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

NEWS MONITORING
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day. CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
Today's Best Media Monitoring Value
No per clip fees. No annual contract required.
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
Click Here Now for Your No-Risk 14-Day Free Trial!
No credit card required or requested.

. . . . . . . . . . .
Copyright 2013, CyberAlert LLC All Rights Reserved.
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge