January 2013 Issue #2
With a focus on useful tips to improve PR results, this issue of Media Monitoring News emphasizes news placements, media measurement and the value of social media.
Three articles look at how to increase article placements through journalists and bloggers. Each contains different but equally valuable tips.
The section on media measurement and web analytics includes a very worthwhile article to improve basic understanding of the principles of statistics required to measure media effectively.
Finally, our how-to article offers a unique perspective on the job interview, reducing interviews to the methods to answer the three basic criteria interviewers use to screen candidates: Can you do the job? Will you love the job? Will you fit?
New Year's Resolutions to Kickstart Your PR
10 Words and Phrases That Compel Reporters
Get Publicity! Eight Tips to Make Pitching Bloggers a Home Run
Tell them how the story benefits them is the first of Eight Tips to Make Pitching Bloggers A Home Run
. By explaining some of the subtleties of blogger engagement, the suggested approaches are quite likely to improve your pitching results.
16 Thoughts on Content Marketing [Infographic]
PR Moment Blog / Crafted PR
Billed as simply takeaways from the content marketing show, 16 Thoughts on Content Marketing
packs a surprising number of useful ideas into an infographic. Here are just some: make your content surprising; use big data to tell big stories; find the key blogger; track your mentions.
64 Content Marketing Essentials You Need to Know
Content Marketing Institute
Trying to capsulize the "essentials" of a rapidly-expanding marketing approach in one article is a tall task, but 64 Content Marketing Essentials You Need to Know
does a superlative job by citing each key point and then providing a link to an article that analyzes the point in detail. As a result, the article functions as an encyclopedia of content marketing.
17 Ways to Repurpose Your Content Marketing without Being Spammy
Business 2 Community
Problem: you've written some great marketing content - but you don't have all that many page views on your website or blog. How do reach more readers or viewers? 17 Ways to Repurpose Your Content Marketing without Being Spammy
explains how to recast the ideas and content in different formats and media to increase readership - and engagement.
6 Reasons PR Pros Should Manage Social Media
Ragan's PR Daily
If you are in the midst of an internal battle over control of social media, you can marshal your pro PR arguments with 6 Reasons PR Pros Should Manage Social Media
. You'll also have to find a rationale for PR to handle online customer service through social media. Or, instead of internecine warfare, you can determine how to work collaboratively with other corporate functions with a stake in social media.
102 Compelling Social Media and Online Marketing Facts for 2012 (and 2013)
Aside: Maybe "Compelling" and its variations should be included in the "Words That Repel Reporters." Not being a "data guy," I haven't read the entire list, but 102 Compelling Social Media and Online Marketing Facts for 2012 (and 2013)
includes some interesting (if not compelling) data that could prove useful to marketers in strategy development and budget preparations.
Can Social Media Sell Soap?
New York Times
The frenzy on social media is that it's the new and superior word of mouth— a can't-miss marketing tool that can target better than other media. So why are corporate advertisers devoting less than 15% of their advertising budgets to social media? Examining the premises and data to date, Can Social Media Sell Soap?
asks if anyone knows what to count in social media. Answer: maybe, just maybe.
Beginners Guide to Maths (sic) and Stats Behind Web Analytics
With the push for measurement in PR, one vital element is often missing: basic understanding of statistics - seldom a required course in a liberal arts curriculum. Beginners Guide to Maths and Stats Behind Web Analytics
offers much of the required basic grounding in statistics for PR and marketing measurement.
Handy Google Analytics Reference Guide (80+ Tips, Definitions and Rules)
Once you've mastered basic statistics (see above) for PR, marketing and media measurement, you need to master an analytics software package. Google Analytics is one of the most useful for Web analytics. Handy Google Analytics Reference Guide (80+ Tips, Definitions and Rules)
distills lots of handy short cuts into a two-page reference guide. It's an especially great reference for anyone planning to take the certification test for Google Analytics.
5 Steps to Calculate Social Media ROI Using Google Analytics
Search Engine Watch
The Psychology of Social Commerce
The Psychology of Social Commerce
analyzes the six universal heuristics and brain triggers that make people want to part with their money and, then, suggests how you can leverage those factors to make landing pages that convert.
Acing the Only Three True Job Interview Questions
Acing the Only Three True Job Interview Questions
caught my attention because we're in the process of hiring a hiring a Marketing / PR / Social Media assistant. The article has helped me focus during interviews on the three important elements of a hiring decision: competence (Can you do the job?), motivation (Will you love the job?), and fit (Will you get along?). It will also help teach those looking for PR and marketing jobs how best to present themselves as competent, motivated and a good fit. (P.S. The CyberAlert job is posted on Linked-In.)
PR Meetings, Seminars, White Papers
— 2013 Bulldog Media Relations Awards
, sponsored by Bulldog, you can enter the Bulldog Media Relations Awards up until the extended deadline of January 11 or the last-chance deadline of January 25 (each with a nominal late fee).
— Digital PR Next Practices Summit
, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
— Information Industry Summit
, IIS 2013: Breakthrough, sponsored by the Software & Information Industry Association, will be held January 30 & 31 in New York, NY. The cost to attend is $1,395 for members and $2,095 for non-members.
— Content Marketing Boot Camp
, sponsored by Ragan Communications, will be held February 12 in New York, NY. The cost to attend is $495 for members and $645 for non-members.
— PR Measurement Summit
, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
— Solo PR Summit
, sponsored by Solo PR Pro, will be held February 20-21 in Atlanta, Ga. The cost to attend is $225 for members and $300 for non-members.
— "Structuring a Social Media Team,"
How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
PR & Marketing Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to firstname.lastname@example.org
Best of Previous Issues
Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services
|CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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ONLINE SOCIAL MEDIA MONITORING
|BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
||CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
|Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
||Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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