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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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January 2013 Issue #4
The two featured articles this week venture outside the core topics of news and social media monitoring, but touch on a major issue in business - lying. The featured article explains why people lie. The video presentation examines how you can spot a liar. Both are fascinating and worthwhile. We won't dare say they are especially useful for PR and marketing professionals.

We've chosen 16 additional articles for your edification. Eight start their titles with a number. One of those articles emphasizes the value of "ists" in increasing blog readership. In the social media era, numbers in titles and listing key points has become a de rigeur content format.

Each of the selected articles offers at least one important insight of value to PR and marketing professionals. Most of the articles contain multiple tips and tactics that will help improve know-how and skills in important PR and marketing functions such as press release distribution, search engine optimization, content marketing and writing.

Multiple articles in this issue emphasize the value of blogging - and examine how to improve the results of your business blog.

The article on common spelling and grammar errors explains how to identify and fix them.

Catholic education is the topic of our humor article of the week - a semi-nostalgic and amusing look back for those of us who spent our formative school years with nuns.

Happy reading!

  Bill
Editor: 
William J. Comcowich
CyberAlert, Inc.
editor@cyberalert.com
Google+

Featured Article:

Why We Lie

Wall Street Journal
Lying was at the forefront of the news this past week, with Lance Armstrong in the spotlight. Add him to the list of lying scoundrels in politics, business, sports, entertainment and most everywhere else. Basically, we all lie to get what we want up to the point where we may imperil our integrity. Some of us cross the threshold and live the lie. Drawn from results of research studies, Why We Lie reports in some depth why we humans are dishonest. Set-up: "cheating does not correspond to the traditional, rational model of human behavior—that is, the idea that people simply weigh the benefits (say, money) against the costs (the possibility of getting caught and punished) and act accordingly." You'll have to read the article to find what actually does make people lie - or conversely (and probably more importantly) what makes people more honest. How to Spot a Liar, an 18-minute video of a presentation at the 2011 TED Conference by Pamela Meyer who wrote the book Liespotting, identifies tell-tale signs of lies and explains how to avoid being deceived.

Table of Contents
Best Recent PR & Marketing Articles
  Why We Lie
  When Press Releases Do (and Don't) Help Your Marketing
  3 Social Best Practices for Building a Media List that Rocks the House
  9 Ways to Build a Winning Partnership with Your PR Agency
  How Public Relations Can Help Search Engine Optimization
  23 Tactics to Improve Blog Results without Blogging
  8 Lessons I Learned from Writing over 100 Guest Posts in 4 Months
  Ten Blogging Commandments for a Successful Year
  The Six Marketing Metrics Your CEO Actually Cares About
  How McDonald's Created Worldwide Engagement at the Olympics
  Survey on News Needs and Preferences: 2012 Results
  20 Ideas for Content that People Love to Share on Social Media
  25 Weirdest Job Interview Questions of 2012
  The Pun Conundrum
  30 Problem Words and Phrases
  24 Signs You Went to Catholic School
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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When Press Releases Do (and Don't) Help Your Marketing

HubSpot
Some attack press releases, often referred to more appropriately these days as news releases, as an outdated tool in the social media era. The truth is that press releases continue to be valuable and effective when used appropriately. A well-honed news release can still reach more readers (or viewers) more quickly than most any information distribution scheme in social media. When Press Releases Do (and Don't) Help Your Marketing debunks many of the misconceptions about distributing news releases - and explains exactly when press releases rock — and when they don't.

3 Social Best Practices for Building a Media List that Rocks the House

Social Media Today
News releases have their place, but the targeted pitch is usually what lands the really big placement. A targeted pitch requires a targeted media list. Media list services can certainly help - but a customized list specific to an industry or client is usually most effective. 3 Social Best Practices for Building a Media List that Rocks the House explains how you can use social media to find and hook media whales who cover your organization's or client's space.

9 Ways to Build a Winning Partnership with Your PR Agency

Bianchi Biz Blog
Aimed primarily at smaller businesses, 9 Ways to Build a Winning Partnership with Your PR Agency dispenses advice on how to build a winning agency relationship and thereby get optimal PR results. One interesting observation: celebrate achievements and successes. Question: who pays?

How Public Relations Can Help Search Engine Optimization

Social Media Today
PR rides to the rescue of SEO. Addressed to social media practitioners, How Public Relations Can Help Search Engine Optimization explains the key strategies and tactics of using PR to gain visibility and connections for websites and social media programs.

23 Tactics to Improve Blog Results without Blogging

Heidi Cohen
Think outside the blog to improve blog effectiveness is the subtitle of 23 Tactics to Improve Blog Results without Blogging. Heidi Cohen details lots of things you can do to improve blog results in addition to writing great content. Here's a sample: use your own domain name and URL; participate in Twitter chats; share blog posts via RSS feeds; link to appropriate blog content from your product pages; get readers to engage with your blog.

8 Lessons I Learned from Writing over 100 Guest Posts in 4 Months

Business 2 Community
Guest blogging has emerged as an extraordinarily effective method of content marketing. Writer Daniel Adetunji wrote and published 120+ guest blog posts in hundreds of blogs over the past four months. In 8 Lessons I learned from writing over 100 Guest Posts in 4 Months, he shares many more than eight important insights on how to make guest blogging pay off. First, it's the relationship, stupid.

Ten Blogging Commandments for a Successful Year

Pushing Social
Ten Blogging Commandments for a Successful Year are the "must-dos" to produce a successful blog. Like all commandments, these are obvious and simple. The devil is in the implementation.

The Six Marketing Metrics Your CEO Actually Cares About

HubSpot
The struggle continues to find the right metrics to measure the results of marketing and PR. The Six Marketing Metrics Your CEO Actually Cares About focuses on customer acquisition costs. It's certainly not the ONLY thing that determines the value of marketing and PR, but it is something that the CEO definitely cares about. The included marketing metrics cheat sheet explains how to compute each of the metrics, and what it means to the business if the number increases.

Omnibus News

How McDonald's Created Worldwide Engagement at the Olympics

SmartBlog on Social Media
Sometimes the best way to learn is to observe how the "big dogs" do it. How McDonald's Created Worldwide Engagement at the Olympics offers a case study of a multinational social media program that involved 85 websites, 80 Facebook pages, and 40 Twitter handles. In an 18-minute video, McDonald's Director of Digital and Social Media Sosti Ropaitis shows how McDonald's pulled it off.

Survey on News Needs and Preferences: 2012 Results

FreePint
As explained in the abstract, FreePint's Survey on News Needs and Preferences gathers input from corporate information managers about news content within their portfolios and on the desktops (and mobile devices) in their organisations [in Britain]. The results track changes in delivery of news content into corporate environments. This year's results demonstrate continued tension between free and fee services, increasing interest in mobile delivery, and attempts to balance carefully cost, content, features, risk and ease of use.

20 Ideas for Content that People Love to Share on Social Media

Jeff Bullas
How do you feed the hungry beast that is social media? Solving that problem is vital to social media success. 20 Ideas for Content that People Love to Share on Social Media first explains the four genres of content: educational, informative, entertaining, and inspiring. It then shares 20 types of content that you can create. Some are quick & dirty; others require substantial effort.

25 Weirdest Job Interview Questions of 2012

CBS Money Watch
Google is well known for posing weird interview questions to job applicants. But the seemingly bizarre questions almost always have a serious intent - to determine how an applicant thinks. That is the rationale behind many of the peculiar questions in 25 Weirdest Job Interview Questions of 2012. In light of that goal, some of the questions actually make sense.

The Pun Conundrum

BBC
"To pun or not to pun, that is the question." As a fervent practitioner of (bad) punning, I gladly ingested this punny article. Replete with puns from Shakespeare to the names of current retail establishments, The Pun Conundrum examines puns through history. It doesn't matter to inveterate punsters that others consider it a pathological condition. Twitter has now become the favored outlet.

30 Problem Words and Phrases

Daily Writing Tips
As someone who is careful about language, I was surprised at how many of the 30 Problem Words and Phrases I may misuse. Saving grace: most of the errors are made in speech, not writing. Review the list and you too may be surprised at the number of words and phrases you misuse.

24 Signs You Went to Catholic School

BuzzFeed
Well, maybe only those of us who went to Catholic school will be amused by 24 Signs You Went to Catholic School. In my generation, nuns taught every grade and there were 45 kids in a class, the nuns really did hit you with rulers and yardsticks, and the mother superior enforced dancing rules with a broom.

Two Best Values in Media Monitoring

PR Meetings, Seminars, White Papers

Meeting2013 Bulldog Media Relations Awards, sponsored by Bulldog, you can enter the Bulldog Media Relations Awards up until the extended deadline of January 11 or the last-chance deadline of January 25 (each with a nominal late fee).
MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
MeetingInformation Industry Summit, IIS 2013: Breakthrough, sponsored by the Software & Information Industry Association, will be held January 30 & 31 in New York, NY. The cost to attend is $1,395 for members and $2,095 for non-members.
Meeting6th Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort, sponsored by Ragans, will be held February 6-8 in Orlando, FL. The cost to attend is $1,095.
MeetingContent Marketing Boot Camp, sponsored by Ragan Communications, will be held February 12 in New York, NY. The cost to attend is $495 for members and $645 for non-members.
MeetingPR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingSolo PR Summit, sponsored by Solo PR Pro, will be held February 20-21 in Atlanta, Ga. The cost to attend is $225 for members and $300 for non-members.
MeetingOnline Marketing Summit, sponsored by UBM Tech, will be held February 12-13 in San Diego, Ca. The cost to attend is $1,799.
MeetingSocial Media Measurement & Monitoring 2013, sponsored by Our Social Times, will be held March 26-27 in London, UK. The cost to attend is £445.00.
Meeting2013 Big Apple Awards , sponsored by PRSA-NY, you can enter the 2013 Big Apple Awards competition up until the deadline of March 4, 2013.
White Paper"Structuring a Social Media Team," How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
White Paper"Changing Behavior Through PR," PRIME Research, Porter Novelli, Winning Case Study.
White PaperNew Media Relations Strategies for 2013, Visual storytelling has become the norm for news websites.
White PaperAn Introductory Guide: How to Use Twitter for Business, Master the essentials to better share, engage, & market on Twitter.
White PaperHow to Monitor Social Media in 10 Minutes a Day, Social media can be beneficial for your business, but monitoring different channels can take a lot of time. Where do you start?

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
  
Public Relations Positions
Communications Director — City of Seattle
Public Relations Associate — Los Angeles Dodgers
Communications Specialist — Georgetown University
Jr Publicist — Turner Broadcasting
Senior Communication Specialist — Duke Energy
Communication Manager — St. Jude Children's Research Hospital
Communications/Development Specialist — AmeriCorps
Media Relations Specialist — Villanova University
Marketing / PR Assistant — CyberAlert LLC
Manager, Public Relations — Marvell
Marketing Positions
Marketing Coordinator — Jaguar Land Rover
Director, Global Marketing Partnerships — NBA
Product Partnerships Development Manager — Google
Product Manager — Cargill
Email Marketing Manager — Sanford Health
Marketing Associate — Northwestern Memorial Hospital
Marketing Specialist — Children's Healthcare of Atlanta
Brand Marketing Manager — Children's Hospital & Health System
Marketing Director — Saber Healthcare
eCommerce Marketing Director — Columbia Sportswear
Senior Director of Marketing — Cosi, Inc.
Marketing / PR Assistant — CyberAlert LLC

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

NEWS MONITORING
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day. CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
ONLINE SOCIAL MEDIA MONITORING
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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