January 2013 Issue #4
The two featured articles this week venture outside the core topics of news and social media monitoring, but touch on a major issue in business - lying. The featured article explains why people lie. The video presentation examines how you can spot a liar. Both are fascinating and worthwhile. We won't dare say they are especially useful for PR and marketing professionals.
We've chosen 16 additional articles for your edification. Eight start their titles with a number. One of those articles emphasizes the value of "ists" in increasing blog readership. In the social media era, numbers in titles and listing key points has become a de rigeur content format.
Each of the selected articles offers at least one important insight of value to PR and marketing professionals. Most of the articles contain multiple tips and tactics that will help improve know-how and skills in important PR and marketing functions such as press release distribution, search engine optimization, content marketing and writing.
Multiple articles in this issue emphasize the value of blogging - and examine how to improve the results of your business blog.
The article on common spelling and grammar errors explains how to identify and fix them.
Catholic education is the topic of our humor article of the week - a semi-nostalgic and amusing look back for those of us who spent our formative school years with nuns.
Why We Lie
Wall Street Journal
Lying was at the forefront of the news this past week, with Lance Armstrong in the spotlight. Add him to the list of lying scoundrels in politics, business, sports, entertainment and most everywhere else. Basically, we all lie to get what we want up to the point where we may imperil our integrity. Some of us cross the threshold and live the lie. Drawn from results of research studies, Why We Lie
reports in some depth why we humans are dishonest. Set-up: "cheating does not correspond to the traditional, rational model of human behavior—that is, the idea that people simply weigh the benefits (say, money) against the costs (the possibility of getting caught and punished) and act accordingly." You'll have to read the article to find what actually does make people lie - or conversely (and probably more importantly) what makes people more honest. How to Spot a Liar,
an 18-minute video of a presentation at the 2011 TED Conference by Pamela Meyer who wrote the book Liespotting, identifies tell-tale signs of lies and explains how to avoid being deceived.
When Press Releases Do (and Don't) Help Your Marketing
Some attack press releases, often referred to more appropriately these days as news releases, as an outdated tool in the social media era.
The truth is that press releases continue to be valuable and effective when used appropriately. A well-honed news release can still reach more readers (or viewers) more quickly than most any information distribution scheme in social media. When Press Releases Do (and Don't) Help Your Marketing
debunks many of the misconceptions about distributing news releases - and explains exactly when press releases rock — and when they don't.
3 Social Best Practices for Building a Media List that Rocks the House
Social Media Today
News releases have their place, but the targeted pitch is usually what lands the really big placement. A targeted pitch requires a targeted media list. Media list services can certainly help - but a customized list specific to an industry or client is usually most effective. 3 Social Best Practices for Building a Media List that Rocks the House
explains how you can use social media to find and hook media whales who cover your organization's or client's space.
9 Ways to Build a Winning Partnership with Your PR Agency
Bianchi Biz Blog
How Public Relations Can Help Search Engine Optimization
Social Media Today
23 Tactics to Improve Blog Results without Blogging
Think outside the blog to improve blog effectiveness is the subtitle of 23 Tactics to Improve Blog Results without Blogging
. Heidi Cohen details lots of things you can do to improve blog results in addition to writing great content. Here's a sample: use your own domain name and URL; participate in Twitter chats; share blog posts via RSS feeds; link to appropriate blog content from your product pages; get readers to engage with your blog.
8 Lessons I Learned from Writing over 100 Guest Posts in 4 Months
Business 2 Community
Guest blogging has emerged as an extraordinarily effective method of content marketing. Writer Daniel Adetunji wrote and published 120+ guest blog posts in hundreds of blogs over the past four months. In 8 Lessons I learned from writing over 100 Guest Posts in 4 Months
, he shares many more than eight important insights on how to make guest blogging pay off. First, it's the relationship, stupid.
Ten Blogging Commandments for a Successful Year
The Six Marketing Metrics Your CEO Actually Cares About
The struggle continues to find the right metrics to measure the results of marketing and PR. The Six Marketing Metrics Your CEO Actually Cares About
focuses on customer acquisition costs. It's certainly not the ONLY thing that determines the value of marketing and PR, but it is something that the CEO definitely cares about. The included marketing metrics cheat sheet explains how to compute each of the metrics, and what it means to the business if the number increases.
How McDonald's Created Worldwide Engagement at the Olympics
SmartBlog on Social Media
Sometimes the best way to learn is to observe how the "big dogs" do it. How McDonald's Created Worldwide Engagement at the Olympics
offers a case study of a multinational social media program that involved 85 websites, 80 Facebook pages, and 40 Twitter handles. In an 18-minute video, McDonald's Director of Digital and Social Media Sosti Ropaitis shows how McDonald's pulled it off.
Survey on News Needs and Preferences: 2012 Results
As explained in the abstract, FreePint's Survey on News Needs and Preferences
gathers input from corporate information managers about news content within their portfolios and on the desktops (and mobile devices) in their organisations [in Britain]. The results track changes in delivery of news content into corporate environments. This year's results demonstrate continued tension between free and fee services, increasing interest in mobile delivery, and attempts to balance carefully cost, content, features, risk and ease of use.
20 Ideas for Content that People Love to Share on Social Media
How do you feed the hungry beast that is social media? Solving that problem is vital to social media success. 20 Ideas for Content that People Love to Share on Social Media
first explains the four genres of content: educational, informative, entertaining, and inspiring. It then shares 20 types of content that you can create. Some are quick & dirty; others require substantial effort.
25 Weirdest Job Interview Questions of 2012
CBS Money Watch
Google is well known for posing weird interview questions to job applicants. But the seemingly bizarre questions almost always have a serious intent - to determine how an applicant thinks. That is the rationale behind many of the peculiar questions in 25 Weirdest Job Interview Questions of 2012
. In light of that goal, some of the questions actually make sense.
The Pun Conundrum
"To pun or not to pun, that is the question." As a fervent practitioner of (bad) punning, I gladly ingested this punny article. Replete with puns from Shakespeare to the names of current retail establishments, The Pun Conundrum
examines puns through history. It doesn't matter to inveterate punsters that others consider it a pathological condition. Twitter has now become the favored outlet.
30 Problem Words and Phrases
Daily Writing Tips
As someone who is careful about language, I was surprised at how many of the 30 Problem Words and Phrases
I may misuse. Saving grace: most of the errors are made in speech, not writing. Review the list and you too may be surprised at the number of words and phrases you misuse.
24 Signs You Went to Catholic School
Well, maybe only those of us who went to Catholic school will be amused by 24 Signs You Went to Catholic School
. In my generation, nuns taught every grade and there were 45 kids in a class, the nuns really did hit you with rulers and yardsticks, and the mother superior enforced dancing rules with a broom.
PR Meetings, Seminars, White Papers
— 2013 Bulldog Media Relations Awards
, sponsored by Bulldog, you can enter the Bulldog Media Relations Awards up until the extended deadline of January 11 or the last-chance deadline of January 25 (each with a nominal late fee).
— Digital PR Next Practices Summit
, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
— Content Marketing Boot Camp
, sponsored by Ragan Communications, will be held February 12 in New York, NY. The cost to attend is $495 for members and $645 for non-members.
— PR Measurement Summit
, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
— Solo PR Summit
, sponsored by Solo PR Pro, will be held February 20-21 in Atlanta, Ga. The cost to attend is $225 for members and $300 for non-members.
— Online Marketing Summit
, sponsored by UBM Tech, will be held February 12-13 in San Diego, Ca. The cost to attend is $1,799.
— 2013 Big Apple Awards
, sponsored by PRSA-NY, you can enter the 2013 Big Apple Awards competition up until the deadline of March 4, 2013.
— "Structuring a Social Media Team,"
How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
PR & Marketing Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to firstname.lastname@example.org
Best of Previous Issues
Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services
|CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
||CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
ONLINE SOCIAL MEDIA MONITORING
|BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
||CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
|Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
||Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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