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CyberAlert: Nobody Monitors and Measures the Media Better
January 2013 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Twitter Marketing Roundup: Best Techniques and Shortcuts

Webbiquity / Shannon Johnson / Heidi Cohen / Social Media B2B / MediaBistro / Mashable
Twitter Marketing ffffff
Courtesy of mkhmarketing
What are the best methods on Twitter to drive traffic to your website or blog? How can marketers use Twitter to generate leads? What are the best practices to grow engagement and spur retweets? CyberAlert shares its choices of the five most useful articles in Twitter marketing to answer these questions. The articles were chosen from Tom Pick's more comprehensive list, "29 Best Twitter Guides, Tips and Infographics of 2013." Read More >

PR Lesson from Gov. Christie "Bridgegate":
Apologize, Then Shut Up

CyberAlert Blog
Governor Christie ffffff
Courtesy of Gage Skidmore
Only time will tell whether Gov. Chris Christie's press conference in response to Bridgegate was truly effective. Christie's apology for his staff's involvement in several lane closures to the George Washington Bridge did address the five requirements of a PR apology. However, he soon became repetitive and shifted the blame onto his staff. His two-hour press conference brings to mind the common sales admonition: "Once you make the sale, shut up." Read More >
Public Relations

4 Untapped Storytelling Ideas for PR

Ishmael's Corner / Folio Mag
Point of View Publishing ffffff
Courtesy of Janice Cullivan
Innovative techniques usually drive the most successful PR campaigns. Two recent articles share four novel storytelling approaches that PR can apply to enhance content. The techniques include feature articles, native PR, outsourcing and point-of-view publishing. BuzzFeed and Glamour Magazine are among the publications adopting the techniques. Read More >

Qualities Entrepreneurs Want in PR Agencies

The Young Entrepreneur Council
Tech Savvy PR ffffff
Courtesy of Mervi Eskelinen
What do entrepreneurs and startups look for in a PR agency? The Young Entrepreneur Council set to find the answer by asking startup founders directly. Answers range from strong relationships and personal feedback to tech-savviness and transparency. Here are the compiled answers. Read More >

Study: How Journalists View and Use Social Media

Journalists and Social Media ffffff
Courtesy of Cision
A recent study offers data on the question: should PR professionals pitch to journalists through social media? The Cision study indicates it's acceptable, but it's not the preferred method. Only 25% of journalists prefer to be contacted by PR through social media. The preferred contact methods among journalists are email, at 82%, followed by telephone at 33%. Read More >

Head of Startup Shares PR Advice for Media Placement
PR Advice for Media Placement ffffff
Courtesy of Duncan Hull
PR advice from a non-PR person is often off-base, but can sometimes be helpful — especially when it points out aspects PR professionals may overlook. Designer and startup founder Matt Schlicht shares PR tips based on personal experiences, which include: carefully consider timing, have a specific goal, solve a problem, know the audience and the writer, and work hard on networking. Read More >

PR Fails that Small Businesses & Startups Can Easily Avoid

Preventable PR Mistakes ffffff
Courtesy of
Small and mid-sized businesses often have limited resources for marketing, and must rely on PR to create awareness of the company and its products or services. Therefore, it's crucial that they avoid preventable PR mistakes. Common PR missteps include too many follow ups, poor website navigability, pitching past deadline, inconvenient launch dates and trash talking about competitors. Read More >
Marketing& Social Media

How Marketers Can Prepare for the Content Boom

Jay Baer
Content Marketing Boom ffffff
Courtesy of Peter Van Lancker
Instead of ending in a "content shock," the boom of content marketing will spawn stiff competition, asserts Jay Baer. Only content that is different, excellent and "cooperative" will survive. Cooperative content offers significant economic advantages, as it involves companies coordinating with employees, customers and technology to produce high volumes of massively specific content. Read More >

Robots, 360-Degree Cameras, and Other Innovations' Impact on Marketing

iMedia Connection
Marketing Innovations ffffff
Courtesy of RoboThespian
Various business experts attribute marketing success to innovation and adoption of new technologies. So it's worth exploring groundbreaking innovations that could transform marketing. The gallery showcases new products from the 2014 Consumer Electronics Show, and includes gadgets from life-sized robots to Wi-Fi hotspot smart cars. Read More >

How to Customize Rich Snippets to Drive Traffic to Your Blog

Rimm-Kaufman Group
Customized Rich Snippets ffffff
Courtesy of Twitter
The short description (snippet) shown by search engines and social networks about a Web page greatly affects traffic volume. Many webmasters are unaware that they can control the content in snippets in search listings or social networks. To do this, they must optimize the meta tag that controls the snippet about the page. It's easiest to rely on plugins to create these snippets for you, but customizing meta tags manually gives webmasters, PR and marketing more freedom to create the specific snippet content they want displayed by search engines and social networks. Read More >

The Qualities that Define Great Brands ("Content" Isn't One of Them)

iMedia Connection
Qualities that Define Great Brands ffffff
Courtesy of Red Bull
Creating content is just half the battle for marketers. Truly great brands foster deeper, more sustainable customer relationships. Marketers can achieve this connection by: defining moments through storytelling (like Red Bull does), staying true to values, strategizing sales and promotions, and building brand advocacy. Read More >
More Articles We Like
Conferences and Webinars
A Roadmap for Successfully Creating and Amplifying Great Content, hosted by Skyword, will be held Jan. 22. The webinar is free to attend.
PRSA 2014 Anvil Awards, hosted by PRSA, is now accepting entries. The PRSA Silver Anvil Awards cost $295 for members and $395 for non-members to apply, and the PRSA Bronze Anvil Awards cost $195 for members and $295 for non-members to apply.
Digital PR Summit, hosted by PR News, will be held Feb. 4 in San Francisco, CA. The cost to attend is $1,095.
PR & Social Media Measurement Conference, hosted by Ragan Communications and PRSA, will be held Feb. 18 in Washington, DC. The cost to attend is $745 for members and $895 for non-members.
60 Minutes of Outlook Secrets, hosted by CareerTrack, will be held Feb. 18. The cost to attend the webinar is $199.
Catch Your Readers: Ensure that Your Content Makes the Cut, hosted by PRSA, will be held Feb. 26 in Atlanta, GA. The cost to attend is $615 for members and $715 for non-members.
Pitching Boot Camp: Winning Over Journalists and Bloggers in the New Media Landscape, hosted by PRSA, will be held March 6 in Chicago, IL. The cost to attend is $615 for members and $715 for non-members.
White Papers and eBooks
The Definitive Guide to Lead Generation. Help your marketing team find better leads, enhance relationships with potential customers, and close deals faster.
Graduating from Email Marketing to Marketing Automation. Marketing automation builds upon your email marketing strategy to produce superior results. This white paper explains what marketing automation can do and helps you decide if your organization is ready for it.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
Quote of the Week
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"It is better to fail in originality than to succeed in imitation."
Herman Melville
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Quotes of the Week
Factoids of the Week
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Infographics shared on Twitter get 832% more retweets than images and articles. (BitRebels)Tweet this
90% of journalists use social media for at less one hour per day, while only 10% don't use social media at all. (Cision)Tweet this
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Factoids of the Week
End of Year Special
Omnibus News Feed
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