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Web version
CyberAlert: Nobody Monitors and Measures the Media Better
January 2013 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

The Value of Editorial Calendars for PR & Marketing

Lotus 823 / Forbes / Heidi Cohen
The Value of Editorial Calendars ffffff
Courtesy of Sarah Reid
Editorial calendars flesh out media placement opportunities and ease content coordination across PR, marketing and social channels. Heidi Cohen offers helpful tips for creating a calendar that integrates PR and marketing content. Tips include: establish seasons, holidays and special events, create categories and keywords, assess marketing promotions and incorporate recurring customer FAQs. Read More >

CyberAlert Awards PR Grants to 15 Non-Profit Organizations

CyberAlert Blog
CyberAlert today named 15 non-profit organizations as recipients of its annual PR Grants Program. The 15 non-profits will receive one free year of CyberAlert 5.0 online news monitoring service, and can also opt to receive either social media monitoring or U.S. TV news monitoring free for one year. The selected non-profit organizations provide services in health, early childhood services, education, the environment, technology, justice and equality, and veteran services. Read More
Public Relations

Reputation Management 101:
Handling Angry Customers and Trolls

Mack Collier / Drew Hendricks
Handling Angry Customers and Trolls ffffff
Courtesy of Kai Schreiber
Mack Collier lists the eight steps to dealing with angry customers: have empathy, respond quickly, research, thank them, show respect, correct wrong information, share the next steps and provide contact information. Unfortunately, not every review can be handled through cordial conversation. When dealing with "trolls," Drew Hendricks advises PR managers to disengage completely — trolls feed off attention, so any response will just encourage them further. Read More >

PR Storytelling: The Best Way to Pitch and Sell Products

Michelle Mazur
PR Storytelling ffffff
The right story in a pitch or article can persuade journalists and sell products better than any promotion. Michelle Mazur shares her five-step "SPARK" process for storytelling, which includes: Set the stage, Probe the problem, Activate action, Recognize results, and Know your call-to-action. Read More >

The Modern Press Release: Integrating Multimedia, Social Media and Mobile / Business Wire
Integrating Multimedia, Social Media and Mobile ffffff
Communicating through visuals, videos and social media is the new norm. It's how reporters and consumers communicate with colleagues, friends and family, and it's how they expect brands to communicate with them. To drive the most impact, press releases should include multimedia that's optimized for social media and mobile devices. Read More >

Newsjacking by Brands: Right Way vs. Wrong Way

SF Gate / Over It / AdWeek / PR News
New ffffff
Courtesy of Pascal
Brands are still figuring out the rules to newsjacking, and many have learned them the hard way. Marketing experts like Adam Singer counsel that companies fail at newsjacking when they create forced, off-topic or inappropriate messages that don't resonate with their audience. Read More >

Saving the Reputation of Public Relations

Two-Way Street / Sandra Gabriel / Julia Sahin
Saving the Public Relations Reputation ffffff
Courtesy of Jiaren Lau
PR practitioners are the only ones who can redefine our image. Kate Samuels calls on her PR peers to redeem their professional standing and reclaim status from the widespread perception that PR is merely media puff, stunts, propaganda, and not a real profession. Read More >
Marketing& Social Media

Google's Matt Cutts: Guest Blogging Is Dead (or Maybe Not)

Matt Cutts / Search Engine Watch / Webbiquity / MediaBistro
Guest Blogging Is Dead (or Maybe Not) ffffff
Courtesy of Tech Wyse
To avoid Google penalties, guest blogs should be published primarily for branding and exposure — not for SEO, according to Matt Cutts' latest blog post. Google will target and punish sites that publish articles to generate backlinks to their page. If you suspect a guest post request might be for SEO purposes, stay away from it; as it can now harm your site ranking in Google. Read More >

Bloggers Win Big in Appeals Court Ruling

USA Today
Bloggers Win Big in Appeals Court Ruling ffffff
Courtesy of Brian Turner
A federal appeals court ruled last week that bloggers have the same First Amendment protections as mainstream media. The ruling will protect content marketers, PR writers and any blogging citizen who is accused of defamation. The case marks a big step for bloggers and content marketers, as it proves blogging can address the same public concerns as the traditional media. Read More >

The Blogging Recipe: Basic & Complex Ingredients for Success

HubSpot / Heidi Cohen
The Blogging Recipe: Basic & Complex Ingredients for Success ffffff
Courtesy of Eliza Adam
Writing blog posts is like baking a cake: if you omit an ingredient, it can leave a bitter taste. Copyblogger offers an infographic illustrating the main ingredients of an effective article, while Heidi Cohen provides a checklist that dives deeper into content qualities. Some of the elements of a high-quality post: it markets without promotion, uses a mix of media, is optimized across platforms and incites consumer action. Read More >

How Social Media Monitoring Creates Customer Service Opportunities

iMedia Connection
How Social Media Monitoring Creates Customer Service Opportunities ffffff
Social media monitoring produces clues on how brands can improve their customer service. Many brands have found unconventional ways to use social media monitoring for customer service. Through its forum My Starbucks Ideas, Starbucks opened a channel for customers to share product ideas and feedback, resulting in new ideas for coffee flavors, menu items and Starbucks services. Read More >

Consumer Sharing Trends on Social Media

ShareThis / Social Media Explorer
Consumer Sharing Trends on Social Media ffffff
Courtesy of ShareThis
Location and time impact how, where and when consumers share social media content, according to a ShareThis report. Regional preferences stand out when viewing social media activity by channel: Facebook, Google+ and email are most used by populations in the West, the report revealed. It also found people share the most content between 8 and 9 p.m. Read More >

The Qualities & Costs of Customer Loyalty

WinTheCustomer / iMedia Connection
The Qualities & Costs of Customer Loyalty ffffff
Courtesy of KISSmetrics
Ongoing customer loyalty is vital for companies to remain profitable — especially with the high costs of customer acquisition. It pays to invest in "good" customers and the resources to retain those customers. Two recent articles offer solid advice on what it takes to maintain customer loyalty, and how to measure ROI of that loyalty. Read More >

Social Media and the Sales Funnel: Where Does It Fit?

The Future Buzz
Social Media and the Sales Funnel: Where Does It Fit? ffffff
Social media measurement is nothing new, and it's time for marketers to truly understand the value social media contribute to the sales funnel. The traditional sales funnel is incomplete because it neglects relationships made with customers after the sale. By integrating social media metrics into all stages of the funnel, marketers can pinpoint how social media fits into sales and better determine ROI. Read More >
More Articles We Like

Every Famous Dance Scene Combined in Greatest Dance Video Ever

Purple Clover

For the Love of Money

The New York Times

Why Verbal Tee-Ups Like 'To Be Honest' Often Signal Insincerity

The Wall Street Journal

Here Are the Top 37 Things Dying People Say They Regret. Learn from It before It's Too Late


Quick Thought #1:

Journalists of mainstream media search blogs to research story assignments. As a result, PR placements in "minor" blogs often appear in high-circulation publications. Blog articles also get aggregated and highlighted in places like and

Bottom line: Placement of PR content in blogs is more worthwhile than may at first appear.Tweet this
Conferences and Webinars
AMEC Awards 2014, hosted by AMEC, is accepting entries. The cost to enter is £127 for members and £184 for non-members.
PRSA 2014 Anvil Awards, hosted by PRSA, is now accepting entries. The PRSA Silver Anvil Awards cost $295 for members and $395 for non-members to apply, and the PRSA Bronze Anvil Awards cost $195 for members and $295 for non-members to apply.
Digital PR Summit, hosted by PR News, will be held Feb. 4 in San Francisco, CA. The cost to attend is $1,095.
Influencer Marketing Forum, hosted by Business Development Institute, will be held Feb. 6 in New York, NY. The cost to attend is $195.
PR & Social Media Measurement Conference, hosted by Ragan Communications and PRSA, will be held Feb. 18 in Washington, DC. The cost to attend is $745 for members and $895 for non-members.
BlogWell: How Big Brands Use Social Media, hosted by, will be held Feb. 19 in Dallas, TX. The cost to attend is $250 for non-members and free for members.
Pitching Boot Camp: Winning Over Journalists and Bloggers in the New Media Landscape, hosted by PRSA, will be held March 6 in Chicago, IL. The cost to attend is $615 for members and $715 for non-members.
White Papers and eBooks
How to Turn Bad Reviews into New Customers. Learn how complaining customers can easily be turned into faithful customers and even brand ambassadors to expand the reach of your business.
A Guide to Press Release Optimization: Engage - Inform - Share. Tips that show you how to engage, inform and share information with your audience in a meaningful and measurable way.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
Quote of the Week
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"Most people do not listen with the intent to understand; they listen with the intent to reply."
Stephen R. Covey, author, professor and speaker
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Quotes of the Week
Factoids of the Week
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Americans share the most social media content between 8 and 9 p.m. (ShareThis)Tweet this
More than 50% of marketing professionals worldwide cite video as the type of content with the best ROI. (eMarketer)Tweet this
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Factoids of the Week
End of Year Special
Omnibus News Feed
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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