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Media Monitoring Newsletter Archives

Must-Do PR Strategy: Align PR Measurement with Corporate & Brand Goals

January 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
January 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Echosec / CyberAlert
Social Media Monitoring for PR Crisis Management
Photo credit: Echosec
Social media becomes an indispensable information and communications resource during a corporate crisis. Carefully monitoring social media can provide the crisis management team with updated and accurate information from the scene. Communicating quickly and effectively on social media can establish the company as the go-to and trusted source of credible information about the crisis.
Public Relations
Must-Do PR Strategy: Align PR Measurement with Corporate & Brand Goals
Photo credit: Biking Nikon SFO
Most everyone in PR now accepts the need for and value of media measurement. Improving PR measurement design, processes and analysis is among the most important PR resolutions for 2015. Some PR experts believe measurement should be the top priority in 2015. Taking the prescribed steps will enable your organization to progress closer to the still-undefinable ideal PR measurement program. Read More »
Social Media Monitoring for PR Crisis Management
These are some of the best public relations campaigns of 2014. They include corporate campaigns, a non-profit organization, a sports celebrity and historic royal palace. PR professionals can look to these successful campaigns for ideas to develop their own outstanding campaigns. online application form on CyberAlert's website.
Essential Communications / TalentZoo
Successful Public Relations Strategies for Trade Shows
Photo credit: Alibaba Fan Boy
Obtaining media coverage is one of the top goals - maybe the top goal - for exhibiting at trade shows. That makes PR an essential element of trade show planning and implementation. Trade shows can lead to extensive publicity if public relations professionals complete the proper preparation, and work the show aggressively. Read More »
Marketing& Social Media
Social Media Examiner / Sendible Insights
Effective Social Media Monitoring Requires Thoughtful Social Media Responding
Photo credit: Geoff Livingston
Social media monitoring requires more than just listening to consumers and business prospects. Being a good listener isn't enough. Whether online or in person, providing appropriate responses is a key part of customer relations. Social media monitoring can help companies resolve customers' issues and improve their brand's image and products. But gaining the full benefits of media monitoring requires more than just listening to customers. It requires action in response to queries and criticism. Read More »
TechCrunch / the Huffington Post / Forbes
Snapchat's Robust Growth Draws Attention of Marketers
Photo credit: Ted Murphy
Could Snapchat be the next big social media network? More than a few pundits think so. After it rejected a $3 billion buyout from Facebook about a year ago, the photo-based, mobile-only social media platform boasts 100 million active monthly users and receives 400 million "snaps," or uploaded images, a day. But will Snapchat attract marketers and advertisers? Read More »
OECD / CyberAlert
How Government Agencies and Non-Profits Can Benefit from Social Media
Photo credit: Automotive Social
Although many companies, celebrities and politicians have built large followings on social media and have clearly demonstrated its benefits, government institutions have been slow to adopt social media. Many government agencies are not sure how social networks can help them meet their objectives or how to integrate social media into their daily operation, according to new research. Clearly, government agencies and nonprofit groups that align social media efforts with their core mission and integrate them into daily operations can achieve substantial benefits. Read More »
Sky News
Economists Adopt Social Media Monitoring to Collect More Timely Data
Photo credit: Steve Daniels
More economists, including those at the Bank of England and the University of Michigan, are using social media monitoring to collect timely and accurate economic data. The government-assembled official economic figures are typically lagging indicators. By the time data are compiled and reported, the economic activity they describe has likely changed. For marketing and business planning, information gleaned from the Internet can be timelier than traditional sources. Read More »
Best New Branded Videos on Instagram
Although Instagram may not be in the top tier of social media marketing channels, at least not yet, some brands market effectively on Instagram. The most successful brands on Instagram take full advantage of the network's emphasis on images and video. Successful marketing on Instagram demands use of creative visuals - whimsical, outlandish, entertaining — that connect with a large target audience and deliver key brand messages. Read More »
More Articles We Like
Muck Rack
Search Engine Watch
Jeff Bullas
Everything PR
Conferences and Webinars
Webinar: Cross-Device Targeting - The Challenges and Near-Term Possibilities, Jan. 15, 1 p.m. EST. Sponsored by eMarketer. Free.
Webinar: The Secrets to Leveraging LinkedIn, Jan. 20, 12:30 to 2 p.m. EST. Sponsored by PRWeek. $199.
Webinar: New Way to Webinar, Jan. 20, 1 to 2 p.m. EST. Sponsored by ON24. Free.
Webinar: The Art of Social Media, Power Tips for Power Users, Jan. 21, 12 p.m. EST. Sponsored by Marketo. Free.
Webinar: Secrets to Leveraging LinkedIn, Jan. 20, 12:30 to 2 p.m. EST, Sponsored by PRWeek. $199 for members.
Conference: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA. $615 for members.
Conference: Social Media for PR and Corporate Communications, at the Yacht Club at Disney World, Feb. 18 to 20. Sponsored by Ragan Communications and the PRSA. $1395.
Conference: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: The Marketing Nation Summit, April 13-15, Moscone Center - West, San Francisco. Sponsored by Marketo, $995 by Jan. 31.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $710 for members by March 16.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Academic Interns - St. Jude Children's Research Hospital
Media Relations Officer - Dartmouth
Public Relations Account Executive - Wicked Creative
West Region Community Relations Manager - US Bank
Account Executive - Metis Communications
PR Specialist - Fishman PR
Marketing Positions
Director of Marketing - ASPPA
Account Executive - LipmanHearne
Director of Development and Organizational Advancement - The Cedars of Marin
Marketing Specialist - Whole Foods Market
Email Marketing Associate - Truth In Aging
Director - Digital Strategy - Northeastern University
Quote of the Week
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"You can't use up creativity. The more you use, the more you have."
Maya Angelou
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Quote of the Week
Factoids of the Week
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15% of the global population will use tablets in 2015, over twice as many as three years ago. (eMarketer)Tweet this!
The mobile-only newspaper audience jumped 85% from 2013 to 2014. (Newspaper Association of America)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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