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Media Monitoring Newsletter Archives

The Real Value of Monitoring the Media about Competitors

January 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
January 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
The Real Value of Monitoring the Media about Competitors
Photo credit: NYRA Photo
Businesses monitoring news and social media almost always monitor for mentions of their own company and brand names. Many don't think to monitor competitors. When they do, they confine measurement to share of voice. As a result, they may be missing valuable competitive intelligence that makes winners. Monitoring competitors' social media activity can reveal marketing activities and strategies, consumer reactions to their brand and products, and competitor's marketing successes and shortcomings. That's more important than data on share of voice. Read More »
Public Relations
Forbes / Business 2 Community
Key PR Lessons from the Sony Hacking Nightmare
Photo credit: Biking Nikon SFO
The recent cyberattack on Sony and the ensuing public relations nightmare affords some cruicial PR lessons. When a company experiences an attack, PR must utilize social media platforms to engage in immediate and effective damage control. Consumers have brand-specific loyalty and feel valued when companies interact with them on social media. All businesses must harden their security - and prepare a comprehensive crisis management plan for the likely hacking attack or attack on corporate reputation. Read More »
Katie Paine / The Business Journals
Predictions for Media Monitoring and Measurement in 2015
Photo credit: David Shankbone
Media monitoring and measurement will become even more important this coming year as PR strives to demonstrate its value. Integrating monitoring and measurement services and doing it all well is the challenge for the year. Demand for quality measurement will increase. Consolidation of service providers will continue and result in a number of providers providing fully integrated off-the-shelf PR services. Both trends will create opportunities for smaller monitoring and measurement companies that offer customized measurement solutions. PR agencies, working together with smaller measurement companies, will become more focused on and adept at media monitoring and measurement on behalf of their clients. PR practitioners with measurement skills will be in high demand. Expect a least one major brand to falter because it utilizes defective data and/or produces flawed analysis of PR results. Read More »
Advertising Age / Entrepreneur / Business 2 Community
Airline Tragedies Crisis Response Strategies
Photo credit: Vince Maher/WENN
Two airlines, two aircraft down, and two very different crisis management responses. One strategy was successful; the other was disastrous. Because a plane crash represents the epitome of a tragedy, management responses after a plane crash serve as superb case studies of how to and how not to react to crises. No matter the crisis situation, the basic management requirement is rapid, honest response delivered with empathy. Read More »
York Communications / QSR Magazine
Thoughts on PRs Obsession with Media Pitching
Photo credit: Yan Arief
Relying solely on media relations can seriously limit PR success. Publicity in traditional consumer or trade publications, while still valuable, often misses large segments of the target audience. With the availability of owned and social media, PR can now better communicate the organization's news, opinions, and product education directly to interested consumers and B2B decision-makers without the intermediation (and potential misinterpretation) of journalists and their editors. Read More »
Marketing& Social Media
Pew Research Center / Forbes
Facebook Still Dominates Social Media but Stagnates; Other Platforms Grow Faster
Credit: Pew Research Center
Facebook remains the most popular social media site by far, but its growth has slowed and other platforms are growing much faster, according to new research. That could have substantial implications for social media marketing. Every other social media platform measured enjoyed substantial growth between 2013 and 2014. However, Facebook is becoming more popular among older adults and its user engagement continues to increase, while daily use of other platforms shows little change. Read More »
Social Media Today /
How to Protect Your WordPress Site from Hackers
Photo credit: Ben Binary Moon
WordPress is the most popular blogging platform for businesses — and for good reason. Its strengths, unfortunately, create its largest weakness: security vulnerability. Its open source code, popularity and multiple plug-ins turn WordPress sites into inviting hacking targets. The good news is WordPress site managers can substantially improve their site's security through relatively simple precautions. Read More »
Video Marketing Gets Rolling
Photo credit: woodlywonderworks
2015 will be the year of online video. Video is a powerful and underutilized marketing tool. Forecasters agree that use of online video for marketing will expand rapidly in coming years. The most successful marketing videos are short, lively, entertaining, and target a specific business goal. They have compelling visuals. They are widely distributed and have solid promotion programs to support them. Read More »
Is Social Media Integrated into the Marketing Strategy? Should It Be? How?
Photo credit: Sean MacEntee
Integrating social media into the overall marketing strategy can improve the efficiency and effectiveness of the entire marketing plan. Yet many companies have not integrated social media into their overall marketing plan even though they plan to increase spending on social media as a percent of marketing budgets. The level of integration has not changed in the past four years, and many companies manage social media as a separate activity. Read More »
Guest Blogger: Amy Williams
How to Become a Tumblr Titan
Photo credit: Sean MacEntee
Tumblr is one of the prominent blogging platforms. It has an estimated user base of around 50 million bloggers, reportedly signs-up of over 120,000 people each day, and has recorded 74 percent annual growth. Tumblr has one major advantage over other blogging platforms: It also acts as a social networking site. As an online marketing tool for businesses targeting younger customers, Tumblr can produce superior results. Read More »
Other Articles to Help You
The Measurement Advisor
Money Magazine
Search Engine Watch
iMedia Connection
B2B Marketing
Conferences and Webinars
Webinar: The Secrets to Leveraging LinkedIn, Jan. 20, 12:30 to 2 p.m. EST. Sponsored by PRWeek. $199.
Webinar: New Way to Webinar, Jan. 20, 1 to 2 p.m. EST. Sponsored by ON24. Free.
Webinar: Secrets to Leveraging LinkedIn, Jan. 20, 12:30 to 2 p.m. EST, Sponsored by PRWeek. $199 for members.
Webinar: The Art of Social Media, Power Tips for Power Users, Jan. 21, 12 p.m. EST. Sponsored by Marketo. Free.
Webinar: How to do Better Market Research, Jan. 22 at 10 a.m. PST. Sponsored by KISSmetrics. Free.
Webinar: Unlock the Power of Photos as Marketing Tools, Jan. 28, 1 p.m. EST. Sponsored by The Hub Webcast. $149 by Jan. 17, $199 after.
Webinar: Strategies, Tactics & Tools for Content Marketing in 2015, Jan. 28 from 1-2 p.m. EST. Sponsored by Business 2 Community. Free.
Conference: Marketing & Tech Innovation Summit 2015, , Jan 29 at 730 Third Ave., New York, NY. Sponsored by Direct Marketing News. Individual ticket $425.
Conference: Responsive Design: 10 Do's and Don'ts for Web Pages and Emails, Feb. 2 at 2 p.m. EST. Sponsored by Website Magazine. Free
Conference: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
Conference: Social Media for PR and Corporate Communications, at the Yacht Club at Disney World, Feb. 18 to 20. Sponsored by Ragan Communications and the PRSA, $1395.
Conference: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members.
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: The Marketing Nation Summit, April 13-15, Moscone Center - West, San Francisco. Sponsored by Marketo, $995 by Jan. 31
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $710 for members by March 16.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Associate - American Society of Anesthesiologists
Director of Communications and Resource Development - Prime Time Palm Beach County, Inc.
Public Relations Specialist - Lipscomb University
Senior Media Relations Associate - Reingold Inc.
PR Manager - TTPM/aNb Media
Director of Media Relations - National Council for Behavioral Health
Marketing Positions
Marketing Coordinator - Marks Paneth LLP
Vice President of Marketing and Communications - Atlanta Symphony Orchestra
Director of Marketing & Communications - Children's Theatre of Charlotte
Associate, Marketing & Communications - XPrize Foundation
Interactive Marketing Manager, Consumer Marketing - American Student Assistance
Director of Marketing and Communications - Fine Arts Museum of San Francisco
Quote of the Week
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"If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value"
Douglas W. Hubbard
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Quote of the Week
Factoids of the Week
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Most generic medications cost less if you don't use your insurance. The co-pay is more than the retail price. (Kiplinger Magazine)Tweet this!
Almost 25% of holiday shoppers return or exchange at least one gift they received. (Retale)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Gizmo of the Week
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Similar to GM's OnStar service, the visor-mounted gizmo enables drivers of older cars from any automaker to get help in a breakdown and talk to car mechanics in real time. Read More »
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Gizmo of the Week
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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