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Media Monitoring Newsletter Archives

Boolean Search Techniques for Social Media and News Monitoring

January 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
January 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Boolean Search Techniques for Social Media and News Monitoring
Public relations and marketing teams may subscribe to a media monitoring service to find mentions of their brands in news and social media. But many companies miss mentions because they aren't using the best search strategies. Even worse, they may be inundated with irrelevant mentions about companies or brands with similar names in different industries. The use of Boolean search queries and REX statements can assure more accurate media monitoring results. The search techniques are especially useful in eliminating extraneous results. Read More »
Public Relations
Katie Delahaye Paine
PR Must Become More Analytical, Says PR Measurement Expert
Public relations professionals must become more analytical in order quantify their contributions to their organizations. Although PR pros are unlikely to become mathematicians, they must monitor and measure media and quantify their results in order to win support from their executive leaders, according to PR measurement expert Katie Delahaye Paine. Read More »
The Wall Street Journal / Advertising Age
PR Campaigns for Super Bowl Ads Increase ROI
Super Bowl ads have become much more than just TV ads. Most Super Bowl advertisers now promote their ads with intensive public relations campaigns to increase the ad's value and return on investment. Although most PR and marketing pros may never promote Super Bowl ads, the campaigns offer some interesting tactics that can be mirrored in other PR projects. Read More »
Shift Communications / Spin Sucks
Media Relations: The Proven SEO Ticket to Top Search Rankings
Photo credit: SEOPlanter
Search engines frequently penalize automated SEO tricks and old-style "black hat" SEO tactics. These days, there's still one really effective SEO tactic to win high search engine rankings: Earn links from high-quality websites with strong reputations. That's the specialty of media relations pros. Placing keyword rich articles in influential publications has become today's most effective method for improving search engine rankings and media relations skills are key to obtaining high-quality links. Read More »
Marketing& Social Media
CMO / Forbes
How to Better Measure Social Media Marketing
Photo credit: Randen Pedersen
Companies continue to struggle with measurement of social media marketing. Even as they dedicate larger portions of their marketing and PR budgets to social media, few companies can show how much social media impacts business outcomes. Many businesses continue to use vanity metrics such as the number of Twitter followers and Facebook likes. There's a better way to measure social media. PR and marketing can follow these steps to measure the impact of social media on key business objectives, such as sales, conversions and ROI. Read More »
Forrester Research / Target Marketing
Marketers Struggling with Pinterest: Report
Photo credit: mkhmarketing
Pinterest has many strong points from a marketers' perspective, including a large audience that loves to interact with brands. Yet only about half of top brands have created Pinterest boards, and those that have done so struggle to find value, according to new research. The study advises companies to limit their investments in Pinterest — at least for the time being. If the site improves its ad targeting capabilities, it could soon offer more marketing value than other social media networks. Read More »
Zapier / HubSpot
Tips to Grow your Blog Audience
Image credit: Sean MacEntee
Creating useful blog posts and properly marketing the content can increase brand awareness, lead generation, engagement and sales. Blog posts are often a pillar of a company's content marketing strategy. A well-developed blog post can attract thousands of visitors who may share the post across social media. By creating and marketing worthwhile content, organizations can increase brand awareness, lead generation, engagement and sales. Read More »
Top Social Media Trends for 2015 and How Marketers Can Respond
Photo credit: sandeep pamnami
In 2015, social media will challenge marketers to master a new set of marketing practices and social media networks. Marketers must anticipate the changes, establish social media goals, set priorities and make the necessary investments to best capitalize on the evolution of social media. In many cases, the innovators and early adopters will gain competitive advantage. Here are some major trends experts expect in digital marketing during 2015 together with ideas on how social media marketers can respond. Read More »
5 Tips for Creating an Effective Online Customer Survey
Photo credit: Sean MacEntee
Most all marketers and PR specialists would agree there's no better source for quick consumer insights that an online customer survey. Still, many surveys produce only irrelevant and inconclusive data. That's because creating an effective online survey is trickier than you'd expect. Follow these practical tips to develop an effective survey that will deliver useful data and actionable insights. Read More »
Quick Thought
What's posted in social media changes minds and purchase decisions. Businesses that turn a blind eye to social media risk ruin.
Search Engine Watch / MattFieldingSEO
Eight Great Link-Building Strategies for SEO
Image credit: India7Network
Despite Google's repeated and ongoing tweaks to its search engine algorithm, linking-building remains a crucial strategy for improving search engine ranking.While it requires a serious investment of time, natural-link building is a safer SEO strategy than other less scrupulous techniques that can prompt Google to penalize the website. Although gaining page one rank is difficult, conscientiously following these recommended link building strategies will improve your search engine rankings over time. Read More »
Other Articles to Help You
Advertising Age
Search Engine Watch
iMedia Connection
B2B Marketing
Conferences and Webinars
Webinar: Unlock the Power of Photos as Marketing Tools, Jan. 28, 1 p.m. EST. Sponsored by The Hub Webcast. $149 by Jan. 17, $199 after.
Webinar: Strategies, Tactics & Tools for Content Marketing in 2015, Jan. 28 from 1-2 p.m. EST. Sponsored by Business 2 Community. Free.
Conference: Marketing & Tech Innovation Summit 2015, , Jan 29 at 730 Third Ave., New York, NY. Sponsored by Direct Marketing News. Individual ticket $425.
Conference: Responsive Design: 10 Do's and Don'ts for Web Pages and Emails, Feb. 2 at 2 p.m. EST. Sponsored by Website Magazine. Free
Conference: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
Conference: Social Media for PR and Corporate Communications, at the Yacht Club at Disney World, Feb. 18 to 20. Sponsored by Ragan Communications and the PRSA, $1395.
Webinar: The True Promise of Social PR, Feb. 26 from 3 to 4 p.m. Sponsored by the PRSA. Free for members. Full price: $200
Webinar: Handling Negative Comments and Attacks from Customers, March 4 from 1 to 2 p.m. EST. Sponsored by Lorman, $99.
Conference: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members.
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: The Marketing Nation Summit, April 13-15, Moscone Center - West, San Francisco. Sponsored by Marketo, $995 by Jan. 31
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $710 for members by March 16.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Writer - Reingold Inc.
Associate, Communications - AmeriCares
Public Communication Specialist - NCCU - North Carolina Central University
Public Relations Account Executive - Kellen Company
Program Manager, Public Relations - CHRISTUS Health
Public Relations and Events Leader - SCHEELS
Marketing Positions
Director of Communications - Alzheimer's Association
Marketing Manager - Part-time/Flex-time - 501Partners
Community Relations Director - Suncoast Credit Union
Vice President, Marketing and Development - The Mariners' Museum
Development and Marketing Assistant - Best Friends Animal Society
Marketing Manager - Association of American Medical Colleges
Marketing & Sales Director - New Water Park in Pooler
Quote of the Week
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"Marketing is no longer about the stuff that you make, but about the stories you tell."
Seth Godin
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Quote of the Week
Factoids of the Week
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45% of online shoppers are more likely to shop on websites offering personalized recommendations. (FormStack)Tweet this!
Almost 61% of marketing executives say data is "more" or "much more" important than a year ago. (Conductor)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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