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Media Monitoring Newsletter Archives

How Rapid Response Pitching Can Produce Immense PR Value

January 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
January 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
How Rapid Response Pitching Can Produce Immense PR Value
Rapid response pitching can be used to obtain media coverage related to breaking news, build rapport with journalists, and establish your company executives as experts in their fields. Successful application of the technique requires PR to prepare their experts in advance, closely monitor the media and react quickly to developing news. Read More »
Public Relations
Virtual Reality: The Next Big Thing for PR and Marketing
Photo credit: Maurizio Pesce
More brands and marketing agencies are embracing the immersive, 360-degree video experiences of virtual reality as "the next big thing." Technologically adept PR agencies may also soon begin touting their VR capabilities to clients, but some experts fear PR will suffer if it is slow to adopt the new tool. Read More »
7 PR & Content Marketing Lessons from Star Wars
Corporate PR and marketing can learn much from promotion of the latest Star Wars film. Although most brands lack Disney's marketing power, they can still apply many of Disney's content marketing strategies and techniques. Read More »
2015: Top Posts on Media Monitoring, Measurement, PR & Social Media Marketing
These are the top 20 posts from the CyberAlert blog in 2015. They cover media monitoring, PR and social media measurement along with media relations strategies, crisis management, content marketing, and social media marketing. Read More »
Executives Charged with Crimes Turn to Social Media Marketing
In an emerging trend, business executives charged with financial misdeeds are aggressively defending themselves on social media. While their tactics may bolster public perception and attract social media followers, they cause alarm among lawyers and some PR consultants. Read More »
Marketing & Social Media
FTC Issues New Guidelines on Native Advertising
New FTC guidelines may change how web publishers display native advertising. The guidelines are especially detailed on disclosures. Marketers would be well advised to understand the guidelines to avoid the agency's unwanted attention and any negative publicity that may result. Read More »
What Types of Content Are Shared Most?
Research on the most popular content of news publishers sheds light on the types of articles that are shared the most. Surprisingly, the conventional view that articles on sex, cute animals, humorous and weird posts are the most shared is incorrect. Read More »
You Are Not My Audience - A Guide to Re-Defining Your Digital Audience
It's often difficult to define a target market or audience - and to figure out how to reach them on various digital platforms. The first step is to start profiling your target audience, a process now called "persona building." Read More »
The Role of Social Media and Content Marketing in Highly Regulated Industries
Photo credit: greyweed
Digital marketing experts urge companies in industries that are highly regulated to embrace social media marketing. Despite fears of breaking government regulations, companies in sectors such as healthcare and financial services can gain a distinct competitive advantage by monitoring social media and utilizing social media for consumer education. Read More »
Most Viewed from Previous Issues
Earned Media Measurement for PR: Evolution, Current Practice and Coming Innovations
PR measurement has advanced substantially since the days of cutting and counting newspaper clips. The current standard is integrated online monitoring of news and social media with a full-featured measurement dashboard. The next major innovation in PR measurement will be customization of metrics and measurement systems to the specific goals and needs of each client. Clients will be able to choose the metrics that measure news coverage, content marketing, the full range social media and websites. [Note: CyberAlert introduced a new customizable dashboard for PR measurement in December.] Read More »
How to Prepare a Great Request for Proposal (RFP) for Media Monitoring & PR Measurement Services
Though time-consuming to develop, a formal RFP process can help an organization determine its business-wide media monitoring and PR measurement requirements and identify the vendor best suited to meet those needs. This in-depth article recommends methods to develop unambiguous requirements and specifications to purchase outsourced media monitoring and measurement services. Read More »
Other Articles to Help You
The Wall Street Journal
Harvard Business Review
Daily Tekk
The New York Times
Convince & Convert
The New York Times
Business 2 Community
Business Week
First Round
Conferences and Webinars
Webinar: Digital Media and Today's Digital News Release, Jan. 21 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: New Digital Advertising Alliance for Ad Compliance, Jan. 21 at 10 a.m. Pacific time. Sponsored by TRUSTe. Free.
Webinar: Mobile and Email: Takeaways from the Holidays and Tips for Improving in 2016, Jan. 21 at 2 p.m. Eastern time. Sponsored by SilverPop. Free.
Webinar: Influencing Your Audience, Jan. 26 at 3 p.m. Eastern. Sponsored by the PRSA. Free for members.
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Webinar: Creative PR, Delivering Your Story from Narrative and Design to Measurement, Feb. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Digital Entertainment World, Feb. 9 to 11 at the Hyatt Regency Century Plaza, Los Angeles, CA. Regular rate $1,195. Presented by Digital Media Wire.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Public Relations - AAA
Director, Corporate Communications - Hyatt
Public Affairs Manager - National Trust for Historic Preservation
Public Affairs Specialist - National Trust for Historic Preservation
Public Relations Associate - Maker Studios
Public Relations Account Executive - Goodman Public Relations Inc.
Marketing Positions
Communications Manager - Goodwill Industries, Sacramento, CA,
Communications Officer - Connecticut Community Foundation
Direct Marketing Director - Salvation Army, Long Beach, CA
Marketing Director - Natural Resources Defense Council
Digital Marketing Manager - Churchill Downs Racetrack
Senior Marketing Manager - University of San Diego
Quote of the Week
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""A year from now you'll wish you had started today."
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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90% of VCs and investors use social media to make informed decisions. (Cogent Research)Tweet this!
Over A third of viewers have felt disappointed or deceived after reading native ads. (Reuters Institute for the Study of Journalism)Tweet this!
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Ted Talks of the Week
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Clay Shirky
Social Media Theorist
Institutions vs. Collaboration

Lawrence Lessig
Legal Activist
Laws that Choke Creativity
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executive briefing ad
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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