February 2013 Issue #3
Snowed in by Nemo and working at a leisurely pace at home on Saturday (after playing bridge while watching the snow fall over white-capped surf at a neighbor's on Friday afternoon), I selected more than the usual number of articles for this week's Media Monitoring News.
I was totally fascinated when I read this week's featured article and watched the accompanying video on how body language can change your career trajectory. Watch the video, if only to see the difference in body language of President Obama and UK Prime Minister Cameron.
The extended list of articles this week includes a wonderful cross-section of topics. There are three key sets of articles. The first is on content marketing - and how to find and research topics for development. The second set focuses on "damage control", managing "fails," and spotting "trolls" in social media - all key skills for any communications professional managing social media. The final set is a group of three really useful references on social media policies, HTML colors, and infographics.
In addition, the issue includes instructive articles about online pressrooms, mobile marketing, and internships.
The article on the management principles of Amazon CEO Jeff Bezos is better than most 250-page textbooks. Definitely take the time to read it.
For the first time this week, we use an * to mark the articles we consider "must read."
Body Language Power Poses - How a Short "Power Pose" Can Change Your Life and Career
Most of us are unaware of how our body language communicates our attitudes. Small gestures reveal glimpses of character and shape how people perceive us. Just as importantly, the non-verbal communications often reveal how we feel about ourselves. Based on a talk at the TED Conference by Harvard Business School professor and social psychologist Amy Cuddy, Body Language Power Poses
uses photos that illustrate almost everything that is going on in the situation. It concentrates on distinguishing innate "power poses" from "helplessness poses." Pictures illustrate the varieties of each pose. Here's how it affects your life and career. In experiments, "high-power" posers are overwhelmingly the ones that non-partial judges want to hire. The article contains a link to Dr. Cuddy's 20-minute talk. Look particularly at the notion of "Fake it till you become it."
30+ Ideas to Create Great Content for Your Customers
The challenge in content marketing is to create a steady stream of content that is helpful for customers and can move them to the next stage of a buying decision. It's not easy. 30+ Ideas to Create Great Content for Your Customers
by Lee Odden lays down the key principle: answer your customer's top questions. Odden then suggests specific ways and media to do exactly that.
8 Ways to Discover Social Media Content
Social Media Examiner
8 Ways to Discover Social Media Content
details the best places to find reliable content and how best to use the different resources when researching topics for your content marketing program or searching for articles to comment on or share.
How Cisco Harnesses the Power of PR Content
If the term "content marketing" hasn't registered with you, then maybe "brand journalism" will make more sense to you. In an interview with John Earnhardt, Cisco's Director of Corporate Communications, How Cisco Is Harnessing the Power of PR Content
explains how Cisco has embraced "brand journalism" as a key communications strategy. Earnhardt explains how Cisco incorporates social media into corporate and marketing communications, its use of metrics, and lessons learned in leveraging social engagement.
Less Measurement, More Creativity
Online Newsrooms Grow Up, Go Social, Get Optimized
Search Engine Watch
Surefire Tips to Breathe New Life into Your PR Campaigns in 2013
Business 2 Community
How to Recover from a Social Media Fail
Social media "fails", otherwise known as a PR crisis, are affecting more corporations. A 10-minute video featuring Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, How to Recover for a Social Media Fail
offers a clear-eyed view of the impact of "fails" (not as bad as you may think) and solid advice on what to do to prevent fails (train employees, avoid news jacking tragedies) and how to recover.
The 10 Commandments of Damage Control
Mr. Media Training
An excerpt from "Masters of Disaster," a new book about crisis communications, The 10 Commandments of Damage Control
can serve as a compact tutorial on strategies and tactics to use and not use when a reputation management or social media crisis hits your organization.
When Brands Get Bullied
Social media can be unfair. Information and misinformation moves quickly, and people react strongly to perceived wrongs. Fortunately, social media tends to self-correct quickly. When Brands Get Bullied
looks at the case of Smith & Kolinsky, a restaurant that was falsely charged with…well, look and see.
Never Feed the Trolls
Study: Facebook Fatigue - It's Real
If you have a vague feeling that people aren't spending as much time on Facebook and that marketing on Facebook isn't meeting your expectations, then Study: Facebook Fatigue - It's Real
will confirm your suspicions. Data from a study by Pew Internet and American Life Project study indicates that many people are taking sabbaticals from the social network to avoid the drama or the tedium. "Didn't have time for it" and "Got bored with it" were among the most cited reasons for taking a break. The data indicate that those on break are unlikely to return with the same enthusiasm they had previously. The entire 7-page report is available here
The Ultimate List of Social Media Policies, Procedures, Governance and Guidance
If you're just starting a social media program or if your current program is "wild west" with no formal policies or procedures, The Ultimate List of Social Media Policies, Procedures, Governance and Guidance
is your ultimate reference. It outlines what a well-written social media policy should accomplish and then provides links to dozens of policy statements from organizations in many different industries including regulated industries.
HTML Color Codes and Names
Anyone who has designed digital communications has at some point become frustrated about color selection. Many print designers who regularly consult the PMI color book have no idea how to pick or specify HTML colors beyond the basic colors. Next time, use HTML Color Codes and Names
as your reference, a well-organized guide to all the colors with their hexadecimal codes and names.
The Best Infographics on the Planet
Infographics have emerged as an eye-catching and effective communications technique that attracts more viewers than comparable text articles. Infographics may in fact be the best way to communicate marketing messages that rely on statistics. Before embarking on development and design of an infographic, it's worthwhile to study successful examples. The Best Infographics on the Planet
assembles outstanding examples of both design and content on a full range of searchable topics. Type "social media" into the search box (on the right) and you'll find more than a dozen infographics.
Mobile Marketing Benchmark Report 2013
It's a $445 report, but this executive summary of Mobile Marketing Benchmark Report 2013
by Marketing Sherpa contains a fair helping of worthwhile data. Yes, it's a "tease" but the summary offers some superb insights in 10 key takeaways.
12 Lessons You Can Learn from Amazon Founder and CEO Jeff Bezos
In any list of great entrepreneurs, Jeff Bezos may be among the most overlooked. He receives little recognition for his innovative management approaches. His proclivity to emphasize market share over profits may have altered the playbook for all future start-ups. Equivalent to a full-sized management textbook in one article, 12 Lessons You Can Learn from Amazon Founder and CEO Jeff Bezos
looks at his key management principles and how he applies them, including his "two pizza" rule for business meetings.
Marketing Interns - The Uncle Sam Scam
An admittedly personal diatribe against abusing interns in marketing and PR, Marketing Interns - The Uncle Sam Scam
presents some basic rules for establishing and administering intern programs. Only in the last line does it say "it should include a paycheck."
PR Meetings, Seminars, White Papers
— Digital PR Next Practices Summit
, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
— PR Measurement Summit
, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
— Solo PR Summit
, sponsored by Solo PR Pro, will be held February 20-21 in Atlanta, Ga. The cost to attend is $225 for members and $300 for non-members.
— 2013 Big Apple Awards
, sponsored by PRSA-NY, you can enter the 2013 Big Apple Awards competition up until the deadline of March 4, 2013.
— "Structuring a Social Media Team,"
How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
PR & Marketing Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to firstname.lastname@example.org
Best of Previous Issues
Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services
|CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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ONLINE SOCIAL MEDIA MONITORING
|BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
||CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
|Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
||Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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