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Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
February 2013 Issue #3
Snowed in by Nemo and working at a leisurely pace at home on Saturday (after playing bridge while watching the snow fall over white-capped surf at a neighbor's on Friday afternoon), I selected more than the usual number of articles for this week's Media Monitoring News.

I was totally fascinated when I read this week's featured article and watched the accompanying video on how body language can change your career trajectory. Watch the video, if only to see the difference in body language of President Obama and UK Prime Minister Cameron.

The extended list of articles this week includes a wonderful cross-section of topics. There are three key sets of articles. The first is on content marketing - and how to find and research topics for development. The second set focuses on "damage control", managing "fails," and spotting "trolls" in social media - all key skills for any communications professional managing social media. The final set is a group of three really useful references on social media policies, HTML colors, and infographics.

In addition, the issue includes instructive articles about online pressrooms, mobile marketing, and internships.

The article on the management principles of Amazon CEO Jeff Bezos is better than most 250-page textbooks. Definitely take the time to read it.

For the first time this week, we use an * to mark the articles we consider "must read."

Happy reading!

William J. Comcowich
CyberAlert, Inc.

Featured Article:

Body Language Power Poses - How a Short "Power Pose" Can Change Your Life and Career

Business Insider
Most of us are unaware of how our body language communicates our attitudes. Small gestures reveal glimpses of character and shape how people perceive us. Just as importantly, the non-verbal communications often reveal how we feel about ourselves. Based on a talk at the TED Conference by Harvard Business School professor and social psychologist Amy Cuddy, Body Language Power Poses uses photos that illustrate almost everything that is going on in the situation. It concentrates on distinguishing innate "power poses" from "helplessness poses." Pictures illustrate the varieties of each pose. Here's how it affects your life and career. In experiments, "high-power" posers are overwhelmingly the ones that non-partial judges want to hire. The article contains a link to Dr. Cuddy's 20-minute talk. Look particularly at the notion of "Fake it till you become it."

Table of Contents
Best Recent PR & Marketing Articles
   30+ Ideas to Create Great Content for Your Customers
   8 Ways to Discover Social Media Content
   How Cisco Harnesses the Power of PR Content
   Less Measurement, More Creativity
   Online Newsrooms Grow Up, Go Social, Get Optimized
   Surefire Tips to Breathe New Life into Your PR Campaigns in 2013
   How to Recover from a Social Media Fail
   The 10 Commandments of Damage Control
   When Brands Get Bullied
   *Never Feed the Trolls
   Study: Facebook Fatigue - It's Real
   *The Ultimate List of Social Media Policies, Procedures, Governance and Guidance
   HTML Color Codes and Names
   The Best Infographics on the Planet
   Mobile Marketing Benchmark Report 2013
   *12 Lessons You Can Learn from Amazon Founder and CEO Jeff Bezos
   Marketing Interns - The Uncle Sam Scam
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Omnibus News

30+ Ideas to Create Great Content for Your Customers

The challenge in content marketing is to create a steady stream of content that is helpful for customers and can move them to the next stage of a buying decision. It's not easy. 30+ Ideas to Create Great Content for Your Customers by Lee Odden lays down the key principle: answer your customer's top questions. Odden then suggests specific ways and media to do exactly that.

8 Ways to Discover Social Media Content

Social Media Examiner
8 Ways to Discover Social Media Content details the best places to find reliable content and how best to use the different resources when researching topics for your content marketing program or searching for articles to comment on or share.

How Cisco Harnesses the Power of PR Content

Bulldog Reporter
If the term "content marketing" hasn't registered with you, then maybe "brand journalism" will make more sense to you. In an interview with John Earnhardt, Cisco's Director of Corporate Communications, How Cisco Is Harnessing the Power of PR Content explains how Cisco has embraced "brand journalism" as a key communications strategy. Earnhardt explains how Cisco incorporates social media into corporate and marketing communications, its use of metrics, and lessons learned in leveraging social engagement.

Less Measurement, More Creativity

With all the buzz lately about measurement, Less Measurement, More Creativity reminds us that creativity, not data, is the driving force in business communications.

Online Newsrooms Grow Up, Go Social, Get Optimized

Search Engine Watch
Written from a perspective on search engine optimization (SEO), Online Newsrooms Grow Up, Go Social, Get Optimized provides guidance on current best practices in newsrooms and how to get optimal value from newsroom content, especially news releases.

Surefire Tips to Breathe New Life into Your PR Campaigns in 2013

Business 2 Community
Step back from your current campaigns and evaluate them with fresh eyes is one recommendation of Surefire Tips to Breathe New Life into Your PR Campaigns in 2013. In the rush to social media, don't jettison traditional PR approaches is another of the worthwhile, but hardly surefire, tips.

How to Recover from a Social Media Fail

Business Insider
Social media "fails", otherwise known as a PR crisis, are affecting more corporations. A 10-minute video featuring Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, How to Recover for a Social Media Fail offers a clear-eyed view of the impact of "fails" (not as bad as you may think) and solid advice on what to do to prevent fails (train employees, avoid news jacking tragedies) and how to recover.

The 10 Commandments of Damage Control

Mr. Media Training
An excerpt from "Masters of Disaster," a new book about crisis communications, The 10 Commandments of Damage Control can serve as a compact tutorial on strategies and tactics to use and not use when a reputation management or social media crisis hits your organization.

Two Best Values in Media Monitoring

When Brands Get Bullied

PR Web
Social media can be unfair. Information and misinformation moves quickly, and people react strongly to perceived wrongs. Fortunately, social media tends to self-correct quickly. When Brands Get Bullied looks at the case of Smith & Kolinsky, a restaurant that was falsely charged with…well, look and see.

Never Feed the Trolls

Janet Fouts
Trolls are individuals who are intentionally provocative on social media looking to incite inappropriate responses. Never Feed the Trolls advises how to spot trolls and how best to manage them. Key tactic: ignore them. A somewhat different perspective can be found in The Cardinal Rule of Community Management: Don't Feed the Trolls. For more background on the subject, look at Trolling: An Age-Old Problem. Want more? An involved infographic, How an Internet Troll Thinks, offers psychiatric analysis of these trouble-makers.

Study: Facebook Fatigue - It's Real

If you have a vague feeling that people aren't spending as much time on Facebook and that marketing on Facebook isn't meeting your expectations, then Study: Facebook Fatigue - It's Real will confirm your suspicions. Data from a study by Pew Internet and American Life Project study indicates that many people are taking sabbaticals from the social network to avoid the drama or the tedium. "Didn't have time for it" and "Got bored with it" were among the most cited reasons for taking a break. The data indicate that those on break are unlikely to return with the same enthusiasm they had previously. The entire 7-page report is available here.

The Ultimate List of Social Media Policies, Procedures, Governance and Guidance

Ian McKendrick
If you're just starting a social media program or if your current program is "wild west" with no formal policies or procedures, The Ultimate List of Social Media Policies, Procedures, Governance and Guidance is your ultimate reference. It outlines what a well-written social media policy should accomplish and then provides links to dozens of policy statements from organizations in many different industries including regulated industries.

HTML Color Codes and Names

Computer Hope
Anyone who has designed digital communications has at some point become frustrated about color selection. Many print designers who regularly consult the PMI color book have no idea how to pick or specify HTML colors beyond the basic colors. Next time, use HTML Color Codes and Names as your reference, a well-organized guide to all the colors with their hexadecimal codes and names.

The Best Infographics on the Planet

Amazing Infographics
Infographics have emerged as an eye-catching and effective communications technique that attracts more viewers than comparable text articles. Infographics may in fact be the best way to communicate marketing messages that rely on statistics. Before embarking on development and design of an infographic, it's worthwhile to study successful examples. The Best Infographics on the Planet assembles outstanding examples of both design and content on a full range of searchable topics. Type "social media" into the search box (on the right) and you'll find more than a dozen infographics.

Mobile Marketing Benchmark Report 2013

It's a $445 report, but this executive summary of Mobile Marketing Benchmark Report 2013 by Marketing Sherpa contains a fair helping of worthwhile data. Yes, it's a "tease" but the summary offers some superb insights in 10 key takeaways.

12 Lessons You Can Learn from Amazon Founder and CEO Jeff Bezos

In any list of great entrepreneurs, Jeff Bezos may be among the most overlooked. He receives little recognition for his innovative management approaches. His proclivity to emphasize market share over profits may have altered the playbook for all future start-ups. Equivalent to a full-sized management textbook in one article, 12 Lessons You Can Learn from Amazon Founder and CEO Jeff Bezos looks at his key management principles and how he applies them, including his "two pizza" rule for business meetings.

Marketing Interns - The Uncle Sam Scam

Target Marketing
An admittedly personal diatribe against abusing interns in marketing and PR, Marketing Interns - The Uncle Sam Scam presents some basic rules for establishing and administering intern programs. Only in the last line does it say "it should include a paycheck."

Try Our No-Risk F.r.e.e Trial

PR Meetings, Seminars, White Papers

MeetingDigital PR Next Practices Summit, sponsored by PR News, will be held February 27 in San Francisco, Ca. The early bird rate of $895 ends February 6, and the regular rate is $995.
MeetingInformation Industry Summit, IIS 2013: Breakthrough, sponsored by the Software & Information Industry Association, will be held January 30 & 31 in New York, NY. The cost to attend is $1,395 for members and $2,095 for non-members.
MeetingPR Measurement Summit, sponsored by Ragan Communications, will be held March 19-20 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingSolo PR Summit, sponsored by Solo PR Pro, will be held February 20-21 in Atlanta, Ga. The cost to attend is $225 for members and $300 for non-members.
MeetingSocial Media Measurement & Monitoring 2013, sponsored by Our Social Times, will be held March 26-27 in London, UK. The cost to attend is £445.00.
Meeting2013 Big Apple Awards, sponsored by PRSA-NY, you can enter the 2013 Big Apple Awards competition up until the deadline of March 4, 2013.
Meeting28th Annual SCIP Conference & Exhibition, sponsored by SCIP, will be held March 6-9 in Orlando, FL. The cost to attend is $1,650 for members and $1,900 for non-members.
White Paper"Structuring a Social Media Team," How do other organizations—from small nonprofits to multinational corporations—staff a social media team? How many people are using Twitter, Facebook, and other platforms? And what do these professionals earn?
White Paper"Changing Behavior Through PR," PRIME Research, Porter Novelli, Winning Case Study.
White PaperNew Media Relations Strategies for 2013, Visual storytelling has become the norm for news websites.
White PaperAn Introductory Guide: How to Use Twitter for Business, Master the essentials to better share, engage, & market on Twitter.
White PaperHow to Monitor Social Media in 10 Minutes a Day, Social media can be beneficial for your business, but monitoring different channels can take a lot of time. Where do you start?

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Publicity Coordinator — AMC Networks
Social Media & Community Manager — CBS Interactive
Press Secretary — Children's Defense Fund
Social Media Manager — Museum of Science and Industry, Chicago
Digital Communication Coordinator — The Elizabeth Glaser Pediatric AIDS
Communications Manager — Nabors Industries
Media & Public Relations Specialist — National Rural Electric Cooperative
Public Relations Specialist — UPS
Marketing / PR Assistant — CyberAlert LLC
Director of PR & Communications — Newport Beach and Company
Marketing Positions
A Manager, Social Media Marketing — Warner Bros. Entertainment
Marketing Manager — Sirius XM Radio
Web Marketing Producer — Nintendo of America
Senior Brand Manager — Kellogg Company
Marketing Analyst — Target
Corporate Partnerships Manager — Houston Astros
Customer Relationship Marketing Analyst — Hard Rock Cafe Corporate
Sr Category Manager — Shamrock Foods Company
Director of Marketing & Communications — ChildServe
Product Marketing Director — HireVue, Inc.
Associate Marketing Manager — Land O 'Lakes, Inc.
Marketing / PR Assistant — CyberAlert LLC

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day. CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide. CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups. Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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