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CyberAlert: Nobody Monitors and Measures the Media Better
February 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article

Super Bowl Ads Review: $4 Million TV Ads Vs. Free Real-Time Marketing

The New York Times / MediaBistro / Digiday
Super Bowl TV Ads ffffff
Courtesy of Audi
The Super Bowl saw its winners and losers in advertisements this year. Many brand TV ads were noticeably different than past recent years, which consumers have social media to thank for, according to The New York Times. Few brands wanted to risk running ads that would spark heated discussions on Twitter and Facebook. With so many PR "fails" in the TV ads this year, perhaps brands are better off with a free, but just as effective, method: real-time marketing. Read More >

The Social Media Monitoring Problem: Too Many Reports, Too Little Insight

Ignite Social Media
Too Many Reports, Too Little Insight ffffff
Courtesy of Sarah Reid
The unstated agreement between businesses and consumers is: you pay more, you get more. But business customers get caught up with the shiny features these media monitoring services offer, and end up paying too much for a service that includes bells and whistles they don't need — and also fails to deliver the data and insights they really do need. Brian Chappell urges PR and marketing folks to look for a service that supplies actionable data at a manageable price. Read More >
Public Relations

New Paradigm in Headline Writing: How BuzzFeed Gets So Many Hits

Search Engine Watch
How BuzzFeed Gets So Many Hits
Courtesy of Anaa Yoo
BuzzFeed's content is hardly high-quality, but it clearly knows something about using headlines to attract readers to its website. Short, snappy headlines were once effective but, as BuzzFeed's success has proven, viral content comprises emotion-rich headlines that invoke curiosity. Writers can craft such a headline by starting with focus keywords, and then building emotion triggers around them. Read More

Worthwhile Words of PR Wisdom

Mynt PR / Huffington Post
Worthwhile Words of PR Wisdom
Courtesy of Soozie Bea
Included in these words of wisdom are 35 insights each from PR experts Ronnie Manning and Ronn Torossian. Why should you always have someone proofread your work? Because spell check "won't catch 'pubic' and 'dead' when you meant 'public' and 'deaf,'" as Shannon Mouton puts it. Regardless of your PR experience, there's much to be learned from shared insights from other PR professionals. Read More >

Why (and How) PR Should Devote Resources to Content Marketing

Frank Strong / Heidi Cohen
Why (and How) PR Should Devote Resources to Content Marketing
Courtesy of Ron Mader
PR professionals who haven't incorporated content marketing into their strategies and programs miss major opportunities to earn attention. Almost 60% of marketers believe an effective content marketing strategy requires 10 pieces of content per day. With such a demanding content marketing schedule, it's almost essential to employ content curation. Read More >

State of the Union's Live Stream Demonstrates How PR Can Amplify Content Delivery
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President Barack Obama's communications teams recognized that today's audiences get bored with mere "talking heads," much like the media balks at written press releases. The White House's use of new media during the State of the Union's live stream sets a high bar for multimedia in public communications. Lesson: PR should incorporate new media to enhance press releases, presentations and videos. Read More >
Marketing& Social Media

Social Media Measurement Tips "for the Rest of Us"

Shonali Burke
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Courtesy of Jason Howie
Social media measurement has become de rigueur for big businesses with big budgets. But what about social media measurement for the rest of us? Shonali Burke examined social media measurement tools and tactics for small and mid-sized businesses in a recent webinar. According to Burke, it's essential for PR and marketing to identify the goals of the campaign first rather than coordinate a strategy and try to squeeze measurement into the puzzle. Read More >

Facebook Algorithm Changes: Will They Help or Hurt Brands?

ReadWrite / Heidi Cohen
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Courtesy of Sean MacEntee
Recent changes to Facebook's algorithm may make it more difficult for brands to connect with social media followers. Facebook announced it would favor high-quality articles over memes and listicle-types. The change could hurt small businesses and brands' exposure on Facebook by forcing them to pay for ads in order to get their content seen (with a budget they may not have). Read More >

Social Customer Service Studies: Brands Need to Improve Response Times

The Social Habit / HubShout / Sprout Social / Simply Measured / Social Media Today
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Courtesy of HubShout
Nearly half of consumers who complain on social media expect brands to respond within one hour, while one-third expect a response within 30 minutes. Brands that can't meet the growing demands of their customers need to reconsider their social media strategies. Read More >

SEO Factors for Effective Keyword Selection

Search Engine Watch
Keys to SEO ffffff
Courtesy of Patrick McFall
Some keywords carry more weight than others in SEO and pay-per-click (PPC) advertising. If you treat all keywords equally, you jeopardize high SEO placement for high-performing keywords that drive traffic and, conversely, may pay too much for low-performing PPC keywords. Read More >

TV Ads Drive 'Multitaskers' to Visit Websites and Make Purchases

Harvard Business Review
Second Screen Use ffffff
Courtesy of Dan Taylor
The use of smartphones and tablets while watching TV is growing rapidly. In a recent study, Thales Teixeira found marketers have the opportunity to drive viewers to their websites and persuade them to make purchases based on the type of TV ad they create. One of his interesting findings: no single ad type can increase the number of site visits AND online purchases among multitaskers. Read More >

Email Subject Lines: 557 Tips & Tactics for Pitches & Direct Mail

Crazy Egg
Youve Got Mail ffffff
Courtesy of KISSmetrics
A well-crafted email subject line gets a pitch or campaign past spam filters, and also persuades the recipient to open it. Tommy Walker aggregates email tips from 14 different articles, all with worthwhile ideas and actual subject lines that have worked for PR and marketing. Read More >
More Articles We Like

The Science of Success - Hot New Experiments You Can Use

Council of Public Relations Firms

How to Keep Your Cool in Heated Situations

Fast Company

50 Random Twitter Tips for Business


It's the Distribution, Stupid

High Talk

Quick Thought #2:

A person's Klout score or the number of Twitter followers she has probably doesn't have a lot to do with how much influence she actually has, even if you measure it quite carefully…It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don't measure well by conventional means."
That sounds like a call-to-action for social media measurement services. — Tweet this

Quick Thought #3:

If you're in the process of selecting a high-end social media monitoring platform, you should probably review The Forrester Wave: Enterprise Listening Platforms, Q1 2014, which reviews most of the major providers of social listening tools.
"Leaders" include Synthesio, Sprinklr, and Visible Technologies.
"Strong Performers" include, Crimson Hexagon, Converseon, Brandwatch, Tracx, Attensity, and NetBase
The full report from Forrester costs $2,495, but a 12-page synopsis is available free of charge from many of the companies reviewed in the report, including Synthesio and Converseon.
Mid-market companies may also want to consider more affordable listening platforms (aka: media monitoring services) such as CyberAlert LLC, designed and priced specifically to meet the needs of small and mid-sized businesses.
Conferences and Webinars
Rethinking the Customer Experience, hosted by the American Marketing Association, will be held Feb. 6 in San Francisco, CA. The cost to attend is $1,895 for non-members and $1,595 for members.
PR & Social Media Measurement Conference, hosted by Ragan Communications and PRSA, will be held Feb. 18 in Washington, DC. The cost to attend is $745 for members and $895 for non-members.
2014 Analytics with Purpose: Behavioral Insight to Advantage, hosted by the American Marketing Association, will be held March 2 in Coronado, CA. The cost to attend is $1,200 for non-members and $1,000 for members.
SXSW Interactive, hosted by SXSW, will be held March 7 in Austin, TX. The cost to attend is $1,195.
Pubcon New Orleans 2014, hosted by Pubcon, will be held March 17 in New Orleans, LA. The cost to attend is $859.
White Papers and eBooks
The Definitive Guide to Pinterest Marketing. Grow reach on Pinterest by optimizing your website and other marketing channels. Learn how to turn followers into brand advocates and create lasting relationships with customers.
Delivering the True Potential of CRM through the Individual. Learn how the power of customer relationships management for the individual can transform your entire business.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communication Specialist - New York Power Authority
Public Relations Associate - Burson-Marsteller
Public Relations Specialist - Mohegan Sun
Director of Public Relations - Houston Zoo
PR Account Executive - Kwittken & Co.
Marketing/PR Strategist - Denver Health
Manager, Public Relations - GE Corporate
Marketing & Public Relations Coordinator - Shriners Hospital for Children
Marketing Positions
Communications & Marketing Manager - Council on Foundations
Marketing Communications Project Coordinator - Idex
Content Strategist - Text Link Brokers
Campaign Marketer - Dave Ramsey
Social Media & Marketing Communications Specialist - PreCash
Communications Strategist - Apple
Brand Manager, Media Communications - Raising Cane's
Brand Planner - Twitter
Quote of the Week
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"The more you complain about your problems, the more problems you will have to complain about."
Zig Ziglar, author and motivational speaker
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Quotes of the Week
Factoids of the Week
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Americans share the most social media content between 8 and 9 p.m. (ShareThis)Tweet this
More than 50% of marketing professionals worldwide cite video as the type of content with the best ROI. (eMarketer)Tweet this
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Factoids of the Week
End of Year Special
Best of Previous Issues
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Best of Previous Issues
Omnibus News Feed
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Phone: 800-461-7353 ~ Email:
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