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CyberAlert: Nobody Monitors and Measures the Media Better
February 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Articles

How to Find Market Intelligence Gold in Social Media

McKinsey & Company
Market Intelligence Gold in Social Media ffffff
Courtesy of Tom Garnett
What McKinsey & Company terms "weak signals" found in social media can deliver gold nuggets of insight for competitive and market intelligence. In their quest to find data patterns in social media, however, many companies miss these weak signals and the intelligence gold. Companies must invest resources into training staff to uncover the weak signals and develop a strategic and organizational process to share them with decision makers. Read More >

The Complete Guide to Viral Content

Jonah Berger / Steve Nguyen / Moz / HubSpot / Help Scout
Complete Guide to Viral Content ffffff
Courtesy of Korye Logan
Marketers who consistently create content that goes viral all follow a precise process of strategic creation, production and promotion. We've assembled and synthesized the best practices to create, place and promote viral content. We also grouped the most popular types of viral content into seven categories: guerilla tactics, growth hacking, movie promotions, viral series, interactive content, viral articles and viral videos. Read More >
Public Relations

14 Truths about Starting Your Own PR Business

CyberAlert Blog
'14 Truths about Starting Your Own PR Business
Courtesy of
Many people in PR think about going solo or starting a full-service PR agency of their own. Managing your own company is challenging, rewarding, and quite different from what many expect, says William Comcowich, founder of CyberAlert LLC Comcowich shares 14 truths he's found in his 20 years as a business owner of PR services. Read More >

Common Misconceptions about Public Relations

PR Moment
Common Misconceptions about Public Relations
PR isn't free or easy. And PR can't portray a product as something it isn't. Clients have common client misconceptions about PR, including "PR can make your content viral" and "PR is all about writing press releases." When clients understand the truth, it eases any tension between the client and PR team Read More >

How Small Businesses Can Leverage PR Opportunities

Media Leaders / Business2Community
How Small Businesses Can Leverage PR Opportunities
How can a small business with a limited budget and few media contacts get publicity? Josh Ochs seeks counsel from PR experts to answer that question. Ochs' interviews reveal a variety of tips, including: partner with organizations that will benefit from your services, use "permission-based" PR, and pitch letters or packages to the media via the postal service to get more attention. Read More >

For Better PR Content, Omit/Replace These Words & Phrases

Jeff Bullas / Business2Community
Omit/Replace These Words & Phrases ffffff
Deleting buzzwords from your copy isn't easy. Brad Shorr offers some answers in "50 Epic Jargon Solutions for Better Writing," which lists over-used words in PR and marketing content together with their more effective replacement words. Jargon to avoid: "cutting-edge," "raise the bar" and "outside the box." To achieve tighter copy with greater clarity, Melody McKinnon shares an infographic with long prepositional phrases to avoid, including "along the lines of," "in order to," and "on the grounds that." Read More >

Interviewing Techniques that Get Results

Fast Company
Interviewing Techniques that Get Results ffffff
Among other things, PR professionals must be masters of conversation. Interviews with journalists and sources require PR professionals to think on their feet, and meetings with clients demand solutions to problems. Courtney Seiter's all-encompassing guide of interviewing techniques suggests the following interview "tricks": research your subject; practice listening; match your subject's mood, energy level and language; and utilize the power of silence. Read More >
Marketing& Social Media

Landing Page Tests that Can Increase Conversion Rate

Optimizely / HubSpot
Landing Page Tests ffffff
Courtesy of ion interactive
Testing and optimizing your landing pages can significantly increase conversion rate. Dan Siroker, who led President Barack Obama's campaign team, explains how an A/B test of landing page content resulted in more email contacts, and an additional $60 million in donations. Ginny Soskey shares ideas on what to test in landing pages, including the color of your "Submit" button, headline copy, image type and alignment, and your navigation bar. Read More >

Provocative Valentine's Day Ads that Failed

iMedia Connection
Valentines Day Ads that Failed ffffff
"21 Horrible (Yet Sexy) Valentine's Day Marketing Fails" shares Valentine's Day ads that prove sexual innuendos (mostly written by men) are often offensive. Lesson: be prudent (pun intended) in use of sexual innuendo in corporate communications. Read More >

How to Use Visual Storytelling for PR and Marketing Content

The Hoffman Agency / Fast Company / Lewis PR
The Psychology of Mobile Marketing ffffff
Writers can no longer ignore the value of multimedia in content, especially with so many free tools available to create and add visual elements to stories. Read tips from Samson Lam and Belle Beth Cooper on how to create images that are relevant, eye-catching, easy-to-digest and easily readable. Read More >

Survey: Businesses Must Win Back Consumer Trust

Brands Must Understand Customers ffffff
Courtesy of TRUSTe
Consumer trust has fallen to its lowest point; only 55% of Internet users trust companies with personal data, according to TRUSTe's most recent Consumer Confidence Index. It's a wake-up call for businesses that rely on digital ads, apps and location tracking for marketing purposes. Companies must address online privacy concerns to stay ahead of competition, minimize risk and build online trust. Read More >

Mistakes Brands Make When Apologizing on Twitter

Journal of Pragmatics
Mistakes Brands Make When Apologizing on Twitter ffffff
Brands are forgetting a vital third step in the social media apology process: confirmation to the customer that corrective action was taken. The Journal of Pragmatics analyzed 1,183 corporate apologies on Twitter in response to customer complaints, and found three common faults: companies rarely affirm corrective action was taken; they offer support, but fail to address the actual issue; and they ask or command customer to do something as next-steps. Read More >

Studies: Longer Blog Posts Earn Better Search Rankings and Social Engagement

Social Media Today / Quick Sprout
Longer Blog Posts Earn Better Search Rankings ffffff
Courtesy of mkhmarketing
Short blog posts get less exposure — because search engines almost always rank shorter posts lower. Studies reveal that the content length for webpages in the top 10 results average 2,000 words. In addition, Moz found a direct correlation between length of content and the number of people who share it. Read More >
More Articles We Like
Conferences and Webinars
Webinar: How to Use Big Data to Increase Revenues and Capture New Customers, hosted by On24, will be held Feb. 20. The webinar is free to attend.
Webinar: Tips for Using Data and Automation to Drive Engagement, hosted by Direct Marketing News, will be held Feb. 27. The webinar is free to attend.
Pitching Boot Camp: Winning Over Journalists and Bloggers in the New Media Landscape, hosted by PRSA, will be held March 6 in Chicago, IL. The cost to attend is $615 for members and $715 for non-members.
Financial Services Social Business Leadership Forum, hosted by Business Development Institute, will be held March 6 in Boston, MA. The cost to attend is $195.
SXSW Interactive, hosted by SXSW, will be held March 7 in Austin, TX. The cost to attend is $1,195.
Pubcon New Orleans 2014, hosted by Pubcon, will be held March 17 in New Orleans, LA. The cost to attend is $859.
PR News' Measurement Conference, hosted by PR News, will be held April 18 in Washington, DC. The cost to attend is $995.
White Papers and eBooks
Learn the Importance of Earned, Owned and Paid Media for Your Social Media Presence. Spredfast, Inc. Understand the differences between each type of media activity and see which is best for your organization to increase brand awareness and reach your target audience.
17 SEO Myths You Should Leave Behind in 2014. HubSpot. With every search engine algorithm update comes a change to the way we think about SEO. This guide separates SEO fact from SEO fiction and highlights 17 of the biggest myths that still find their way into modern strategies.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Specialist - Hearth & Home Technologies
Communications Associate - Google
Communications Coordinator - Occidental Petroleum Corporation
PR/Communications Specialist - Ballard Spahr, LLP
Director, Corporate Communications - Republic Airways
Public Relations Officer - City & County of San Francisco
PR Account Manager - Radi8 Creative
Public Relations Business Partner - Renown Health
Marketing Positions
Manager, Marketing & Public Relations - Saint Luke's Health System
Assistant Director of Marketing - Simon Property Group
Marketing Advisor - Sanford Health
Marketing Specialist - Rice Lake Weighing Systems
Marketing Team Leader - Whole Foods Market
Marketing Manager, Events - HealthStream
Brand Strategy Manager - USAA
Event Marketing/Brand Experience Strategist - Crawford Group
Quote of the Week
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"Make sure to be born of people who give you the right genes."
Carl Reiner, Producer, Writer, Director, Actor
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Quotes of the Week
Factoids of the Week
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89% of U.S. adults worry about their privacy online, and 43% do not trust businesses with their personal information. (TRUSTe)Tweet this
Using videos on landing pages can increase conversions by 86%. (Eyeview)Tweet this
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Factoids of the Week
Go for the Gold Media Monitoring Offer
Best of Previous Issues
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Best of Previous Issues
Omnibus News Feed
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