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Media Monitoring Newsletter Archives

What's the Real Value of Social Media Engagement? And How Can It Be Measured?

February 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
February 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
LinkedIn Pulse / Businessgrow
Whats the Real Value of Social Media Engagement? And How Can It Be Measured?
Photo credit: Daniel Iverson
Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments, "likes" and retweets. But businesses can't pay the bills with engagement. Leads, clients and sales - not engagement — are the currency of business. Engagement is not a goal, only a tactic to produce measurable business results. The solution: connect engagement metrics to business goals. Read More »
Public Relations
CyberAlert / Media Evaluation Research
Automated Sentiment Analysis Still Falling Short of Promise for Media Measurement
Photo credit: Pyri Herrera
While automated sentiment analysis is improving, accuracy levels are still less than desirable. The best option for large organizations with large quantities of media mentions is to combine automated analysis with human review. For smaller organizations with a limited amount of media exposure, human review alone is usually the more accurate and cost-effective approach. Read More »
The Creative Group
Telecommuting - a Win-Win Option in Public Relations
Photo credit: Tina Lawson
Telecommuting is an increasingly popular option for many firms, including those in PR. Surveys often cite public relations as one of the top professions for telecommuting. Many PR functions including research, writing and media relations lend themselves well to telecommuting. Telecommuting - even part time - makes happier and more productive employees. Read More »
Business 2 Community / MarketingProfs
The Continuing Value of Press Releases
Photo credit: sarchi
Failing newspapers, plummeting publication circulations and recent search engine algorithm changes have prompted some observers to predict the end of the press release as an effective and cost-efficient public relations tool. News of the press release's demise is premature and highly exaggerated. In fact, the press release is alive, kicking and delivering superb value. The press release remains a viable tool in the public relations kit. Read More »
Polaris Marketing & PR / Social Media Examiner
How to Improve Your Blogger Outreach; Tactics to Avoid
Photo credit: Mike Licht
Blogs are now a well-recognized and important PR channel. Popular bloggers can influence brand reputation and purchase decisions through product reviews and endorsements. But public relations professionals can do a better job reaching out to bloggers. This analysis of mistakes to avoid and best practices will greatly improve your blogger outreach efforts. Read More »
PerketPRsuasion / Entrepreneur / Crenshaw Communications
PR Slang You Need To Know
Photo credit: Gavin Llewellyn
Every profession has its own slang and jargon. Public relations is no exception. You don't want to feel embarrassed or out of the loop when colleagues toss around the profession's slang. You've got to know "PR speak" to fit in. Plus, PR practioners must also understand journalists' jargon, some of which overlaps PR, to pitch story ideas and work effectively with reporters and editors. Read More »
Marketing& Social Media
Buffer / Simply Measured
Benchmarking Strategies to Measure Social Media Engagement
Photo credit: Julie Magro
PR and marketing professionals can measure the success of campaigns through benchmarking, the process of comparing your results to a meaningful standard. In most every aspect of PR and marketing, proper benchmarking against goals, trends, established standards, or competitors' results is essential to obtain in-depth understanding of the real value a program or campaign has produced. Learning to use the four types of benchmarking strategies can help you better demonstrate the value of your efforts. Read More »
Rohan Ayyar
How to Improve Email Marketing: Six Case Studies
Good email marketing is like a true friend - it meets you often, listens to what you have to say, keeps channels of communication open, offers strong support, and loves you enough to keep in touch with you no matter what you think. No other digital marketing channel can do for marketers what email does. Effective as it is, email promotion requires continual testing of new design and copy approaches. Here's a look at a few companies that made small tweaks to their email marketing efforts and reaped exponential benefits. Read More »
eMarketer / Search Engine Journal
Native Video Advertising: the Next Big Content Marketing Trend
Photo credit: TNW
Native video ads, particularly for mobile devices, may be the major content marketing trend of 2015. Brand videos that prompt consumer engagement will gain a competitive edge. Social media platforms including Facebook and Twitter have adopted native video advertising, opening new distribution channels for brand videos. That represents a huge new opportunity for content marketers to distinguish themselves. Read More »
HubSpot / Search Engine Watch
Dispelling the Biggest SEO Myths
Photo credit: Apple Crate Marketing
Keeping up with changes in SEO best practices is time-consuming and confusing. The misinformed continue to perpetuate erroneous SEO techniques, experts lament. Search engine optimization has changed so much in recent years, many marketers can't figure out what's outdated, useless or just a waste of time. It's worthwhile to examine and understand what SEO techniques are most treacherous to your search engine results. Read More »
Other Articles to Help You
Search Engine Land
Practical Ecommerce
Marketing Land
IT Business Edge
Social Media Examiner
The Atlantic
The Wall Street Journal
Conferences and Webinars
Conference: Public Relations Strategic Planning, Feb. 5, 9 a.m. to 5 p.m. PRSA Professional Development Center, New York. Sponsored by the PRSA, $615 for members.
Webinar: Content Marketing Tactics & Technology, Feb. 10, 12 to 1 p.m. EST. Sponsored by Curata. Free.
Webinar: Supercharge Sales Prospecting, Feb. 10, 2 p.m. EST. Sponsored by Zoom Information. Free.
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, Feb. 11, 2 p.m. EST. Sponsored by ON24. Free.
Webinar: 5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch, Thursday, Feb. 12, 1 p.m. EST. Sponsored by Act-On Software. Free.
Conference: Social Media for PR and Corporate Communications, at the Yacht Club at Disney World, Feb. 18 to 20. Sponsored by Ragan Communications and the PRSA, $1395.
Webinar: The True Promise of Social PR, Feb. 26 from 3 to 4 p.m. Sponsored by the PRSA. Free for members. Full price: $200
Webinar: Handling Negative Comments and Attacks from Customers, March 4 from 1 to 2 p.m. EST. Sponsored by Lorman, $99.
Conference: ClickZ Live New York, March 30 to April 1 at the Marriott Marquis, New York. Cost: $995 to $2295 for a full-access pass. Sponsored by ClickZ.
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members.
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Vice President of Communications - Kellen Company
Account Coordinator - Solomon McCown & Company
Manager, Community Involvement - Capital Metro
Communications Strategist - The Humane Society of the United States
Public Affairs Specialist - Navy Installations
PR & Communications Coordinator - Public Affairs Specialist
Marketing Positions
Director of Marketing and Communications - University of Pennsylvania
Director of Marketing - PFP Services
Senior Content Marketing Writer & Editor - Intergraph
Assistant Marketing Manager - Fruit of the Loom
Healthcare Marketing and Sales Coordinator - Family Home Care Inc.
Marketing Communications Specialist - The Pasha Group
Quote of the Week
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"Don't worry about failure. You only have to be right once."
Drew Houston, Founder of DropBox
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Quote of the Week
Factoids of the Week
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72% of marketers think branded content is more effective than magazine advertising. (NewsCred)Tweet this!
45% of online shoppers are more likely to shop on websites offering personalized recommendations. (FormStack)Tweet this!
71% of companies plan to increase their digital marketing budgets this year. (Econsultancy)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
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