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Media Monitoring Newsletter Archives

What Social Media Marketing Metrics Matter Most?

February 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
February 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings


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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Origami Logic / Search Engine People
What Social Media Marketing Metrics Matter Most?
Photo credit: Randy Barnes
Even while social media has evolved into a critical marketing channel, measuring and quantifying social media marketing remains a challenge for most organizations. As social media budgets grow in both absolute size and as a percentage of the total marketing budget, measuring the effectiveness of social media marketing has become crucial in order to quantify its contributions to the company's bottom line and identify the most successful social media strategies. Read More »
Public Relations
CyberAlert / Media Evaluation Research
19 Non-Profit Organizations Receive 2015 CyberAlert PR Grants of Free Media Monitoring Service
CyberAlert LLC has named 19 non-profit organizations as recipients of its annual PR Grants Program. The non-profits will receive one free year of CyberAlert 5.0 online news monitoring service, which monitors 55,000+ online news sources in 250+ languages from 191 countries. In addition to online news monitoring, grant recipients can also opt to receive either social media monitoring or U.S. TV news monitoring free for one year. Read More »
Pinnacle Marketing / Marketing Resources & Results
How to Create PR Photos that Attract Attention
Photo credit: Pablo
A photograph can be the deciding factor between receiving media coverage or not. Photographs can also dramatically increase viewership of both print and online articles. The best photos portray action, encourage people to read the story, and subtly support your message. Here are tips to create eye-catching photographs that gain media coverage and promote your organization. Read More »
The Many PR Uses and Benefits of Twitter
Photo credit: James Case
Twitter's unique characteristics are particularly advantageous to meet PR goals: engage with journalists, promote clients, connect with prospects, stay informed about current news, and get quick access to the writings and insights of leaders in the profession. Like the multifunction jackknife, Twitter offers many tools that public relations professionals need - and many benefits when used effectively and consistently. Read More »
CyberAlert
Michelle Hinson Joins CyberAlert as Sales Director for PR Measurement
Photo credit: Michelle Hinson
CyberAlert LLC announced that Michelle Hinson has joined the company as sales director for PR measurement. Michelle will bring her extensive knowledge of research, measurement and analytics to help clients meet the daily challenge of understanding the business implications and value of their public relations programs. Read More »
PRCA / Social Media Today
Lack of Education on Digital PR Hampers Longtime PR Execs
Photo credit: Opensource.com
As digital PR and social media grow in reach and importance, lackluster education on digital strategies and tactics may hamper the effectiveness of longtime practitioners of print-based public relations. Established PR professionals must seek out opportunities to learn the new digital and social media techniques and professional associations must become more aggressive in developing top-tier training programs for members. Read More »
Marketing& Social Media
Buffer / Simply Measured
Quick Thought #24: Paid Advertising Vs. Content Marketing
Photo credit: Jo Z
Consumers have learned to ignore branded content on Facebook, according to new study results from Havas Media and Crowd Emotion, which measured consumer responses through facial expressions. As reported in Social Media Marketing Daily, only 20 percent of branded posts appearing on Facebook generated any emotional response. That's still another rap against paid advertising. Reducing paid advertising expenditures and increasing investments in content marketing and public relations seems prudent. Comparatively measuring ROI from paid, earned and social media will provide the insights needed to guide future marketing investments. Read More »
Mondo / Advertising Age
How to Improve Email Marketing: Six Case Studies
Photo credit: James Royal-Lawson
Data analytics and other technology skills have become mandatory for digital marketing professionals, a new survey reveals. As big data becomes more important, the ability to analyze and interpret data are essential for to optimize customer engagement across all channels. Analytics have become increasingly important in public relations, as well. Read More »
Anvil Media / Digital-Warriors Internet Marketing
Obsolete Digital Marketing Strategies: Are You Still Using Them?
Photo credit: Paul Townsend
Obsolete digital marketing strategies can seriously impair a company's marketing efforts. Successful marketing organizations continually analyze their marketing strategies and methods, abandon ineffective techniques, and regularly test new approaches. Organizations lacking the flexibility to adjust will find themselves left behind their competition. Simply put, marketers must abandon or substantially alter obsolete strategies to attain continued success. Read More »
Times / CNET
The Best Super Bowl Ads by the Metrics
Photo credit: Apple Crate Marketing
Not long after this year's Super Bowl victory parties were over, pundits and the public began to argue over what was the "best" Super Bowl ad. Polls for best ad proliferated, with voters typically picking the most heart-warming ads. But what do the metrics show as the most effective ad? Analysis of social media metrics, such as total reach, engagement and web traffic uncover the most effective Super Bowl ads. Read More »
BizDB
Top 11 Content Marketing Trends for 2015
Photo credit: Patrice Pourguères
2015 will be a breakthrough year for content marketing as it finally realizes its full potential for many different marketing purposes. Businesses will come to realize how content marketing can boost sales in all digital marketing channels. 2015 will see content marketing expand, gain more value, and establish itself as a must-have marketing method. Closely observing how other companies deploy innovative content strategies provides valuable clues about what's in store for content marketing in the near future. Read More »
Other Articles to Help You
Reuters
Business2Community
HeidiCohen.com
CreativeBlog.com
WADDS.co.uk (Stephen Waddington)
Convert.com
AdWeek
SmartBlogs
Conferences and Webinars
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, Feb. 11, 2 p.m. EST. Sponsored by ON24. Free.
Webinar: The 7 Pinterest Points PR Pros Need to Know, Feb. 17 at 3 p.m. EST. Sponsored by PRSA Free for members. Non-members $200.
Conference: Social Media for PR and Corporate Communications, at the Yacht Club at Disney World, Feb. 18 to 20. Sponsored by Ragan Communications and the PRSA, $1395.
Webinar: Media Pitching for 2015, Feb. 24 at 3 p.m. Sponsored by PRSA. Free for members. Nonmembers $200
Webinar: The True Promise of Social PR, Feb. 26 from 3 to 4 p.m. Sponsored by the PRSA. Free for members. Full price: $200
Webinar: Handling Negative Comments and Attacks from Customers, March 4 from 1 to 2 p.m. EST. Sponsored by Lorman, $99.
Conference: Summit, The Digital Marketing Conference, March 9 to 13, Salt Palace Convention Center Salt Lake City. Organized by Adobe Systems Inc. Full price $1,895
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members.
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $710 for members by March 16.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations Specialist - Banner Health
Vice President of Communications - Kellen Company
Community Relations Coordinator/Counselor - Au Pair in America
PR Contractor - Wyatt Brand
Public Relations Assistant - Resource Int'l., Inc.
PR Assistant - Vantage PR
Marketing Positions
Marketing - The University of Texas
Community Relations Representative - Kansas Hospice Care
E-Marketing Specialist - AMG Funds
Marketing Manager - Hellas Construction, Inc.
Brand Manager - TSYS
Associate Director of Communications & Marketing - Bay Area Discovery Museum
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Quote of the Week
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"The future of PR is about creating a shareable experience."
Jarone Ashkenazi
Defining the Future of Public Relations
Fast Company
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Quote of the Week
Factoids of the Week
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91% of consumers check their email at least once a day on their smartphone (Exact Target)Tweet this!
46% of consumers say a website's design is their top criterion for determining the credibility of a company. (NewsCred)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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