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Media Monitoring Newsletter Archives

Three Business Benefits of Social Media Engagement

February 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
February 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Forrester Research / Marketing Land
Three Business Benefits of Social Media Engagement
Photo credit: Randy Barnes
Measuring social media engagement is among the most controversial issues and one of the largest challenges facing marketers. Social media engagement has little or no direct connection to core business objectives like sales and earnings growth. Still, engagement metrics can provide crucial information that can help companies improve marketing strategies, increase website traffic and obtain sales leads. Read More »
Public Relations
PR Measurement Handbook: Proving PRs Worth Through Measurement
CyberAlert's new 2015 Measurement Handbook contains in-depth analysis of strategies and techniques to implement effective PR measurement programs. Featuring thirteen separate articles, the ebook contains a treasure trove of tips, tactics and advice from some of the most knowledgeable people in PR. Read More »
Cutting Edge PR / Drexel University /
The Importance of Non-Financial Metrics When Measuring PRs Value
Many in PR concentrate their measurement efforts on financial outcomes by measuring PR's impact on the sales funnel. Focusing solely on ROI and other financial factors can be a serious mistake when attempting to measure PR's contribution to corporate success. To properly quantify PR's value, executives must take into account reputation management and other key non-financial factors. Read More »
Porter Communications / Newman Group / Cutting Edge PR
Techniques to Effectively Handle Tough Questions in Media Interviews
Photo credit: IAEA Imagebank
It's the journalist's job to ask the difficult questions, and some reporters enjoy being provocative. Facing an unexpectedly difficult question in an interview can certainly cause anxiety - and maybe some sweat and stammering. Handling difficult questions well in media interviews is a major challenge with major payoffs. Mastering the techniques of giving clear answers, restructuring questions, and deflecting off-target questions can help assure that you deliver your message effectively. Read More »
Outbrain / PR 20/20
How PR Increases the Value of Content Marketing — and How to Do It Effectively
Photo credit: Antonio Mesa
Like love and marriage, public relations and content marketing go together. They're best when they're, ahem, intimately linked. Check out some of the ways companies use PR to generate greater value from their content marketing. The possible options may be limited only by creativity. Read More »
PRNews / Melissa Agnes / Entrepreneur
Keys to Effective PR Crisis Management
Challenging and stressful: those are the adjectives almost always used to describe the task of managing a PR or social media crisis. In handling a PR crisis, the first 48 hours are most important. Ignoring the situation with a head-in-the-sand approach is the worst possible reaction. On the other hand, improper responses can cause irreparable damage to the company and brand - perhaps worse than the original crisis. Careful preparation is vital to assure your organization responds quickly and effectively. Read More »
Marketing& Social Media
This is PRamble / CyberAlert
4 Ways Hashtags Boost Social Media Reach and Engagement
Photo credit: Michael Coghlan
Hashtags are among the essential tools for PR and social media marketing. Use them well and gain bigger audiences; ignore them and risk losing your audience. Creating new hashtags with care can attract larger or more targeted audiences. Read More »
Mondo / Advertising Age
10 Ways to Handle Internet Trolls
Photo credit: Tristan Schmurr
Internet trolls are the bane of social media. They want to start arguments, disrupt conversations and hijack social media platforms to draw attention to themselves. They leave inflammatory attacks on blogs, forums and other social media venues in their attempts to antagonize and elicit angry responses. Here are 10 ways to deal with them. Read More »
Nielson Norman Group / Smashing Magazine
Key Principles for Creating Web Designs that Appeal to Seniors - and the Business Payoffs
Photo credit: paulinemwilson
Older Americans represent an enormous opportunity for marketers. The number of online Americans 65 and older is growing faster than younger adults and will continue to increase quickly as the population ages and as more seniors embrace the Internet. There are clear and established principles to follow when designing online communications directed at seniors. Ecommerce companies that write and design websites with seniors' special needs and preferences in mind will be gain a significant advantage. Readability is Principle #1. Read More »
14 Ways to Sweeten Your Marketing Strategy this Valentines Day
Photo credit: La Citta Vita
Without a clear marketing strategy, businesses lose direction and clarity. Every business must identify its voice and define its message in order to target new customers, keep existing ones and gain a competitive edge. Learn how to sweeten your existing marketing strategy with fourteen simple, yet effective, techniques.Read More »
Other Articles to Help You
Press Play
Harvard Business Review
Top Rank Blog
Website Magazine
Business Intelligence
American Express Open Forum
Direct Marketing News
Conferences and Webinars
Conference: Social Media for PR and Corporate Communications, at the Yacht Club at Disney World, Feb. 18 to 20. Sponsored by Ragan Communications and the PRSA, $1395.
Webinar: Media Pitching for 2015, Feb. 24 at 3 p.m. Sponsored by PRSA. Free for members. Nonmembers $200
Webinar: 7 Tips for Generating Content for Automated Emails, Feb. 26 at 1 p.m., Sponsored by SilverPop. Free.
Webinar: The True Promise of Social PR, Feb. 26 from 3 to 4 p.m. Sponsored by the PRSA. Free for members. Full price: $200
Webinar: Handling Negative Comments and Attacks from Customers, March 4 from 1 to 2 p.m. EST. Sponsored by Lorman, $99.
Conference: Summit, The Digital Marketing Conference, March 9 to 13, Salt Palace Convention Center Salt Lake City. Organized by Adobe Systems Inc. Full price $1,895
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members.
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $710 for members by March 16.
Conference: PRSA 2015 International Conference, Nov. 8-10, Atlanta. Members' regular rate: $1,495.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Leadership Communications - The American Institute of Architects
Associate Director, Media and Public Relations - American Association for Cancer Research
Community Development Manager - Arthritis Foundation
Communications Manager - Out & Equal
VP of Communications & Marketing - The National Alliance for Public Charter Schools.
Corporate Communications Specialist - Harris Teeter
Vice President of Marketing and Communications - HudsonAlpha Institute for Biotechnology
Marketing Positions
Manager, Marketing and Special Events - Habitat for Humanity
Operations Director - Benbrook Community Center YMCA
Development Director - LaunchAbility
Director of Development - Caring House
Production/Marketing Coordinator - University of Kentucky
Marketing Coordinator - Fitbit
Quote of the Week
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"For success in #socialmediamonitoring, companies must now include #hashtags among their keywords."
William Comcowich
President, CyberAlert LLC
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Quote of the Week
Factoids of the Week
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Internet advertising will make up 25% of the entire ad market in 2015. (Social Fresh)Tweet this!
89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Bullas))Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
Best of Previous Issues
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Best of Previous Issues
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Questions, suggestions, or comments about this newsletter? Email us here.
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