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Media Monitoring Newsletter Archives

Schools Learn to Use & Appreciate Social Media Listening

February 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
February 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
Schools Learn to Use & Appreciate Social Media Listening
More colleges and universities as well as public school districts are using social media monitoring to identify possible safety threats and to better understand the feelings of their students and communities. The trend is accelerating based on school needs, increasing sophistication of social listening tools and new user-friendly, customizable dashboards together with reduced costs of social media monitoring services. Read More »
New Research: Journalists Prefer Press Releases Via Email
Photo credit: Invest Ottawa
Despite their widespread use of social media, journalists prefer to receive news releases via email, surveys show. In addition, surveys indicate journalists are more likely to read and publish releases with videos or other multimedia content. Read More »
Top Reasons Why PR Agencies Fire Clients
PR agencies strive to find new clients while better serving current ones and dread being fired by a client. In certain circumstances, however, agencies turn the tables and fire the client. Sometimes terminating a relationship with a client is the right business decision. Just when is it justifiable for a PR agency to fire a client? Read More »
Data-Centric Storytelling in PR & Marketing: Staff & Skills Analysis
Skilled staff is required to gain the full benefits of data analytics. In addition to people with statistical skills, data-driven marketing requires staff who understand business strategy and can communicate well in order to develop and deliver actionable insights. Despite a reputation as being data-averse, PR professionals can take advantage of their communications skills to tell data-centric stories for both marketing and PR. Read More »
Valentines Day Marketing Ideas that Cause Customers to Love Your Brand
Valentine's Day is one of the biggest gift-buying holidays and an important occasion for many brands. These tips and examples of Valentine's Day marketing campaigns can help marketers win their customers' hearts and perhaps even prompt them to fall in love with their brands. Read More »
How to Exploit the Data from Loyalty/Rewards Programs
Photo credit: Roland Tanlao
Rewards programs increase customer loyalty and increase business. However, many brands do not take full advantage the main benefit: the abundance of granular data that can help deliver personalized offers to customers. Read More »
Visual Storytelling: The Path to Your Audiences Heart
Photo credit: Jason Howie
Visual storytelling is one of the most important marketing and PR trends for 2016. Brands that embrace visual storytelling will attract and engage their audiences better. However, visual stories must be well done in order to attract consumers' interest. Following these guidelines will help keep your audience engaged. Read More »
Outside-the-Box Marketing Ideas that Can Help Your Business Win Attention
It's still possible to draw attention to marketing initiatives when everyone is making noise and customers are experiencing promotional fatigue. These out-of-the-box marketing ideas will attract attention and pay off in sales growth. Read More »
Most Viewed from Previous Issues
How to Select the Right PR Agency for You
Selecting the best PR agency is a critical and often challenging decision. A well-structured selection process will help assure a good match that is both a good fit and produces positive and measurable results. Read More »
10 Lessons from the 2016 Consumer Electronics Show on Trade Show PR
Photo credit: Invest Ottawa
Technology reviewers and other commentators were busy announcing the top tech gizmos and trends following the mammoth Consumer Electronics Show. Taking a different perspective, a few PR pros cited the main public relations lessons from the show. Read More »
Other Articles to Help You
Harvard Business Review
The New York Times
The New York Times
Advertising Age
Practical eCommerce
Small Business Trends
The Next Web
Conferences and Webinars
Conference: Connect, Feb. 4-5 at the Ritz-Carlton Key Biscayne in Miami, FL. Presented by Search Engine Watch. All access registration: $895 before Dec. 4.
Webinar: Creative PR, Delivering Your Story from Narrative and Design to Measurement, Feb. 11 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Digital Entertainment World, Feb. 9 to 11 at the Hyatt Regency Century Plaza, Los Angeles, CA. Regular rate $1,195. Presented by Digital Media Wire.
Webinar: How to Build a Successful On-Demand B2B Content Strategy, Feb. 10 at 2 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Why Everything You Thought You Knew about Mobile Marketing is about to Change, Feb. 17 at 2 p.m. Eastern time. Sponsored by Silverpop. Free.
Webinar: Be a Marketing Rainmaker - How to Succeed with Marketing Cloud Technology, Feb. 11 at 1 p.m. Eastern time. Sponsored by Silverpop. Free.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Conference: Visual Content and Media Relations, March 22 from 9 a.m. to 5 p.m. at the Summit Executive Center in Chicago, IL. Sponsored by the PRSA. $615 for members.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All acc3ess pass $1,995 by March 11.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.0
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Manager, Media Relations - Walgreens
Public Relations Manager - Verizon
Media & External Relations Manager - America's Promise Alliance
Media Relations Manager - Partnership for Public Service
Publicist - Des Moines Performing Arts
Public Communications Specialist - City of Columbia
Marketing Positions
Assistant Vice President of Marketing - Stony Brook University
Director of Marketing and Communications - YMCA of Long Island
Director of Marketing and Development - Greenburgh Nature Center
Marketing and Sales Manager - Sportech, Inc.
Social Media Manager - Healthy Human
Social Media Strategy Manager - 451 Marketing, LLC
Director, Channel Marketing - Toluna
Quote of the Week
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"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."
Henry Ford
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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Tumblr has over 58% of marketers are not satisfied with their loyalty programs. (Forrester Research/DMA)Tweet this!
Americans will spend a record $20 billion Valentine's Day gifts this year. (National Retail Federation)Tweet this!
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Ted Talks of the Week
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Peter Hirshberg
Entrepreneur, Marketer
The Web is More than "Better TV"

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