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Media Monitoring Newsletter Archives

Competitive Intelligence: The Missed Opportunity for Business

February 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
February 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
Competitive Intelligence: The Missed Opportunity for Business
Competitive intelligence gathered through media monitoring and measurement along with other tools uncovers information that can accelerate business success. Many companies, however, don't take advantage of that information. Most companies can better leverage CI to gain better understanding of the marketplace and their competitors. Read More »
Beware the Substantial Risks of Social Media
Photo credit: Invest Ottawa
Many organizations may not be prepared for or even aware of the substantial risks that social media pose. Understanding the risks and implementing recommended safeguards can help protect your company and still realize the significant marketing and PR benefits of social media. Read More »
Journalists' Sneaky Media Interview Tricks - And How to Handle Them
Reporters occasionally use aggressive, even sneaky, interview tactics that catch even veteran spokespersons off guard. Knowing about these techniques can help you remain on guard, better prepare for interviews, and avoid committing a serious blunder in your responses. Read More »
5 New Tactics for Pitching the Media
Recent digital trends have altered best practices for media pitching. While basic elements of crafting and distributing pitches remains unchanged, PR pros who are skilled in the latest practices are more likely to win favorable publicity. Read More »
PR Groups Outraged by Requirement to Register as Lobbyists
A New York State commission's decision to define media relations work as lobbying has incensed both journalists and PR pros. Calling the requirement unconstitutional, some opponents vow to disobey the rule. Legal proceedings are likely. Read More »
Impact of Voice Recognition on Content Marketing & SEO
Impressive improvements in voice recognition are changing how content marketing and SEO professionals create and present content. Brands that better understand voice search and how consumers ask questions will gain better search placements. Read More »
5 Ways to Improve Your Online Reputation Ethically
Consumers examine trust and credibility of companies closely, and customer feedback can travel far and quickly through online review sites. These recommended reputation management practices can help your organization maintain high trust ratings, the backbone of any business. Read More »
Interactive Content: The Future of Online Marketing
Interactive content can be a powerful tool for attracting customers and soliciting leads. Although interactive content requires more resources to create, it can help marketers win the fierce competition for viewers' attention. Read More »
Most Viewed from Previous Issues
Schools Learn to Use & Appreciate Social Media Listening
More colleges and universities as well as public school districts are using social media monitoring to identify possible safety threats and to better understand the feelings of their students and communities. The trend is accelerating based on school needs, increasing sophistication of social listening tools and new user-friendly, customizable dashboards together with reduced costs of social media monitoring services. Read More »
New Research: Journalists Prefer Press Releases Via Email
Photo credit: Invest Ottawa
Despite their widespread use of social media, journalists prefer to receive news releases via email, surveys show. In addition, surveys indicate journalists are more likely to read and publish releases with videos or other multimedia content. Read More »
Other Articles to Help You
The Wall Street Journal
Bianchi Public Relations
The Wall Street Journal
Conferences and Webinars
Webinar: Turning Social Data into Actionable Intelligence, Feb. 10 at 11 a.m. Eastern time. Sponsored by Incite Group. Free.
Webinar: How to Use Customer Data to Stay Lean, Feb. 10 at 1 p.m. Eastern time. Presented by HourlyNerd and Skyword. Free.
Webinar: Where CMOs are spending Budget and Resources: Marketing across the Buyer's Journey in 2016, Feb. 10 at 2 p.m. Eastern time. Sponsored by Act-On. Free.
Webinar: How to Build a Successful On-Demand B2B Content Strategy, Feb. 10 at 2 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: How Personalization Can Drive Webinar Success, Feb. 11 at 2 p.m. Eastern time. Sponsored by ON24. Free.
Webinar: Webinar: Performance Measurement Issue: Models and Components of Great Nonprofit Dashboards, Feb. 17 at 2 p.m. Eastern time. Sponsored by Nonprofit Financial Reporting. Free.
Webinar: Why Everything You Thought You Knew about Mobile Marketing is about to Change, Feb. 17 at 2 p.m. Eastern time. Sponsored by Silverpop. Free.
Conference: Be a Marketing Rainmaker - How to Succeed with Marketing Cloud Technology, Feb. 11 at 1 p.m. Eastern time. Sponsored by Silverpop. Free.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990.
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Conference: Visual Content and Media Relations, March 22 from 9 a.m. to 5 p.m. at the Summit Executive Center in Chicago, IL. Sponsored by the PRSA. $615 for members.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All acc3ess pass $1,995 by March 11.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Administrator - Orange County Library System
Communications Manager, Marketing Communications - Columbia College
Communications Project Manager - Olomana Loomis ISC
Media Relations Specialist - Mercy
Communications Program Associate - Opportunity@Work
Director of Development & Public Relations - Egan Maritime Institute
Communications Director - Trust for Public Land
Marketing Positions
Director of Marketing and Communications - Global Lyme Alliance
Senior Director, Marketing - Private Client Resources
Director, Digital Media - PageGroup
Community Engagement & Development Director - North and South Rivers Watershed Association
Marketing & Communications Manager - A Chance To Grow
Quote of the Week
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"All companies would be better off if they stopped trying to be amazing, and just focused on being useful."
Jay Baer
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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45% of competitive intelligence experts say their input has no impact on management decisions. (Academy of Competitive Intelligence)Tweet this!
55% of teens and 41% of adults use voice search more than once a day. (Google)Tweet this!
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Ted Talks of the Week
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Morgana Bailey
Human Resources Professional
The Danger Hiding Who You Are

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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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