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Media Monitoring Newsletter Archives

Why TV News Monitoring Remains Essential - and How to Do It

February 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
February 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article
Why TV News Monitoring Remains Essential - and How to Do It
Despite the rise of online news, television remains the most popular source for news. That means large organizations must integrate TV news monitoring into a comprehensive media monitoring program to inform business decisions. Read More »
How to Win Broadcast Media Coverage
The importance of gaining PR placements in broadcast media is difficult to overestimate. These tips from broadcast news editors and PR experts can help get your message on television screens and in front of thousands of viewers. Read More »
Hospitals Learn the Power of Apologies; A Model for All Businesses
A few innovative hospitals are starting to adopt a novel response to mistakes that cause death or injuries: apologizing. Studies show that hospitals can reduce malpractice lawsuits if they apologize quickly and sincerely to patients and their families and offer compensation for the error. More importantly, they can reduce future errors by investigating patient complaints rather than clinging to their traditional defensive strategies. The investigation-apology-compensation model works well in most businesses. Read More »
PR Experts Applaud Chipotles Latest Crisis Management Efforts
Photo credit: Mike Mozart
PR experts applaud Chipotle's high-profile closing of restaurants nationwide for an employee meeting and its numerous other steps to improve food safety. However, regaining trust will require a long-term effort marked by concrete actions. Read More »
13 Tips for Gaining More Twitter Followers
Twitter offers important and often overlooked benefits for marketing and PR professionals. These tips from top social media experts can help you take advantage of those benefits. Read More »
Native Ads Seen as Major Opportunity for PR
Storytelling is an essential element in producing effective native ads. With PR's story telling skills, native advertising offers a significant opportunity for PR as spending on the ads continues to grow. Read More »
Marketers Adopt Interactive Video to Attract Customers and Improve Engagement
Interactive video is a powerful tool to improve engagement with key audience segments, a survey of marketers reveals. Perhaps more important, most marketers surveyed say interactive video is not difficult. Interactive video, long predicted to be the future of marketing, may finally be coming of age. Read More »
How to Determine the Best Super Bowl Ads
Analyzing social media sentiment of a brand's mentions is a more accurate gauge of an advertising campaign than popularity votes from the general public or media pundits. Major brands and their advertising agencies may celebrate if television viewers pick their Super Bowl ads as their favorites, but ads that appeal to the target audience are more likely to increase sales. Read More »
Most Viewed from Previous Issues
Competitive Intelligence: The Missed Opportunity for Business
Competitive intelligence gathered through media monitoring and measurement uncovers information that can accelerate business success. Many companies, however, don't take advantage of that information. Most companies can better leverage CI to gain better understanding of the marketplace and their competitors. Read More »
Beware the Substantial Risks of Social Media
Many organizations may not be prepared for or even aware of the substantial risks that social media pose. Understanding the risks and implementing recommended safeguards can help protect your company while you still realize the significant marketing and PR benefits of social media. Read More »
Other Articles to Help You
The Drum
Harvard Business Review
McKinsey & Company
Conferences and Webinars
Webinar: Webinar: Performance Measurement Issue: Models and Components of Great Nonprofit Dashboards, Feb. 17 at 2 p.m. Eastern time. Sponsored by Nonprofit Financial Reporting. Free.
Webinar: Why Everything You Thought You Knew about Mobile Marketing is about to Change, Feb. 17 at 2 p.m. Eastern time. Sponsored by Silverpop. Free.
Webinar: The Public Relations of Stories: Context, Connection and Alternative Storytelling Techniques, Feb. 23 at 2 p.m. Eastern time. Sponsored by D S Simon Media. Free.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990.
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Conference: Building Media Relationships - How to Develop Rapport and Become a Valued Resource, March 10 from 9 a.m. to 5 p.m. Pacific time at the AMA Executive Conference Center, San Francisco. Sponsored by the PRSA. Member price $615.
Conference: Visual Content and Media Relations, March 22 from 9 a.m. to 5 p.m. at the Summit Executive Center in Chicago, IL. Sponsored by the PRSA. $615 for members.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All acc3ess pass $1,995 by March 11.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - West Virginia University
Deputy Directory, Media Relations & Communications - Save the Children US
Writer - Human Rights Campaign
Executive Vice President, Corporate Communications - Motion Picture Association of America, Inc.
Communications Writer - The National Aquarium
Communications Director - Make-A-Wish Mississippi
Marketing Positions
Director, Communications and Marketing - American Optometric Association
Chief of Marketing & Communications - Long Island University
Marketing & Communications Manager - Visiting Nurse Associations of America
Marketing & Communications Manager - The Animal Foundation
Digital Marketing Manager - California Cryobank
Social Media and Content Manager - Industrial Color
Quote of the Week
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"Do or do not. There is no try."
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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70% of marketers say interactive video improves customer engagement. (BrightCove)Tweet this!
88% of PR agencies in the UK see native advertising as an opportunity. (Adyoulike)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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