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Media Monitoring Newsletter Archives

What PR Needs to Do to Gain C-Suite Confidence

February 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
February 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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What PR Needs to Do to Gain C-Suite Confidence
Gaining the proverbial seat at the table requires PR to earn the respect of the C-suite. Using data-based reports to document the success of PR's strategies and programs is the proven way to win the confidence of C-suite insiders. Read More »
Pay-for-Performance or Retainers? Which is Better for PR & Clients?
Pay-for-performance remains controversial in public relations circles. Some say it provides accountability and results; others warn that it's a bad option for both clients and PR firms. Read More »
Facebook Instant Articles: Transforming Publishing & Public Relations
Photo credit: Facebook
Facebook's recent decision to open its Instant Articles to all publishers will almost certainly transform both publishing and public relations. PR pros must watch the changes closely and prepare to adjust to the quickly evolving digital landscape. Read More »
Online Newsrooms: The Wow Feature that Delights Journalists and Promotes Your Brand
Photo credit: Forbo
Online newsrooms are now an essential public relations feature for corporations, nonprofits and government agencies. Following these tips can help PR create a first-class online newsroom that delights journalists. Read More »
Lessons Learned from Publishing Hundreds of Guest Posts
While guest posts are a prevalent content marketing tactic, some posts are far more successful than others. Lessons learned by a top-tier digital marketing expert can help marketers create guest posts that increase website visits and conversions. Read More »
How to Create and Market Effective White Papers
Although white papers have gained a solid place in customer education and marketing, bottom-line results often fall short of expectations. These guidelines from leading experts can help you create and market white papers that educate your audience, enhance brand reputation, and gain the attention of decision makers. Read More »
Lobbyists Learn to Love PR
Recognizing the benefits of public relations, lobbying firms are hiring more PR experts or merging with PR firms. The trend has blurred the lines between PR and lobbying, and some fear that lobbyists are learning to love PR largely to skirt disclosure rules. Read More »
Brands Adopt Influencer Marketing - But Challenges Remain
Although marketers increasingly accept influencer marketing as a mainstream strategy, many find significant challenges including identifying important influencers, compensation for influencers, and measurement of results. Influencer marketing programs must address those issues to achieve documented success and ROI. Read More »
Most Viewed from Previous Issues
Why TV News Monitoring Remains Essential - and How to Do It
Despite the rise of online news, television remains the most popular source for news. That means organizations must integrate TV news monitoring into a comprehensive media monitoring program to inform business decisions. Read More »
How to Win Broadcast Media Coverage
The importance of gaining PR placements in broadcast media is difficult to overestimate. These tips from broadcast news editors and PR experts can help get your message on television screens and in front of thousands of viewers. Read More »
Other Articles to Help You
Harvard Business Review
The New York Times
6 A.M.
Social Media Today
Search Engine Watch
Conferences and Webinars
Webinar: Measure Marketing Like it's 2016, Feb. 25 at 10 am. Pacific Time. Sponsored by Origami Logic. Free.
Conference: The Visual Communications and Infographics Summit for Corporate Communications, Feb. 25-26 in Washington, DC. Presented by Ragan and the PRSA. $945 for members.
Conference: Social Media Summit, Feb. 26 at the Hyatt Regency in Huntington Beach, CA. Presented by PR News. Regular agency/corporate rate: $1,990.
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Webinar: 5 Secrets to Wake up Your Webinars, March 9 at 2 p.m. Eastern time. Sponsored by On24. Free.
Conference: Building Media Relationships - How to Develop Rapport and Become a Valued Resource, March 10 from 9 a.m. to 5 p.m. Pacific time at the AMA Executive Conference Center, San Francisco. Sponsored by the PRSA. Member price $615.
Conference: Visual Content and Media Relations, March 22 from 9 a.m. to 5 p.m. at the Summit Executive Center in Chicago, IL. Sponsored by the PRSA. $615 for members.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All acc3ess pass $1,995 by March 11.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director of Communications - Colorado State University Health Network
Director of Communications - University of Miami Miller School of Medicine
Associate Director of Communications - College of Charleston
Public Relations Specialist - American Nurses Association
Director, Media Relations - Save the Children US
Director of Communications & Public Affairs - New York Racing Association
Senior Editor - Access Intelligence
Marketing Positions
Digital Communications Coordinator - YWCA USA
Social Media Coordinator - Cincinnati Nature Center
Development and Marketing Specialist - International Waldenstrom's Macroglobulinemia Foundation>
Web and Social Media Manager - Visit Baltimore
Senior Marketing Coordinator - Johnson, Mirmiran & Thompson
Marketing & Communications Manager - Boys & Girls Clubs of Chicago
Quote of the Week
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"Whenever you find yourself on the side of the majority, it is time to pause and reflect."
Mark Twain
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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66% of journalists visit online corporate newsrooms weekly. (TheNewsMarket)Tweet this!
73% of marketers say identifying the right influencer is the greatest challenge of influencer marketing. (Fashion and Beauty Monitor)Tweet this!
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Ted Talks of the Week
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David S. Rose
Angel Investor
How to Pitch to a VC

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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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