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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
March 2011: Issue 3

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  The Creative Personality
  To Release — Or Not Release —That Is the Question
  Why TV Publicity Matters
  How Businesses Can Get a Link in Wikipedia
  Things Worth Noting at SXSW 2011
  Six Ways to Avoid a Social Media Catastrophe
  J.C. Penny's SEO No-No: How to Avoid the Same Fate
  Should Social Media Really Be a Top Priority?
  How to Read the New York Times F.r.e.e. Online (After They Start Charging)
  Analyzing the Wrong Social Media Numbers
  48 Social Media Key Performance Indicators
  Should People Get Media Training Before Using Twitter
  13 Must-Have Tips for Local Search Marketing
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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The Creative Personality

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As Part II in the series "Managing Creativity in Business", The Creative Personality examines the distinctive personality and work approaches of creative individuals. Part 1 of the series, Corporate Killers of Creativity, takes a humorous look at clients and bosses who undermine creativity in business organizations. [CyberAlert grants permission to republish both articles with inclusion of author biography.]

To Release — Or Not Release — That Is the Question

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Better titled "In Defense of the Press Release", To Release — Or Not Release by Robert Geller examines ways to avoid common mistakes in deployment of press releases and explains why the press release remains an important tool in the public relations and marketing arsenal. The press release today reaches the public largely through online distribution, not through the press, and usually attains surprisingly high readership.

Why TV Publicity Matters

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In this 3-Part Series, Rachel Gerber parses the best uses of TV for publicity in Why TV Publicity Matters. Part I examines how TV offers large audiences with high value in terms of ad equivalency (Yikes!) and creates video that can be used online. Part II offers four tips on how to get booked on talk TV. Part III examines how to capitalize on TV News.

How Businesses Can Get a Link in Wikipedia

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For many business subjects, Wikipedia appears among the first five results in a Google search. Being prominently featured in the Wikipedia entry can have significant benefits. How [Small] Businesses Can Get a Link in Wikipedia offers up a somewhat arduous, but highly effective methodology to gain placement.

Things Worth Noting at SXSW 2011

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South by Southwest (SXSW2011) is the Austin, TX meeting for start-ups that was held earlier this month. Things Worth Noting, according to Becky Johns, included Group Texting (also featured in a New York Times article), #Hashable, and new Name Your Price deals.

Six Ways to Avoid a Social Media Catastrophe

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Live from SXSW, Daley Epstein summarizes the presentation of Marla Erwin, the interactive art director for Whole Foods Market on Six Ways to Avoid a Social Media Catastrophe. Basic tips and tactics, but worth reviewing.

J.C. Penny's SEO No-No: How to Avoid the Same Fate

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Google recently downgraded JCPenney in organic search results because the retailer purportedly employed some "black hat" search engine optimization (SEO) tactics. J.C. Penny's SEO No-No: How to Avoid the Same Fate reviews the incident and Penny's "suspicious behaviors". It also suggests concrete steps to prevent a similar fate. The incident was also the focus of a featured business article in the New York Times entitled The Dirty Little Secrets of Search. Key point: closely supervise SEO contractors.

Should Social Media Really Be a Top Priority?

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Is social media drowning out the voice of reason when it comes to marketing priorities? Many organizations are finding that social media can be an enormous time sink for staff and are now questioning Should Social Media Really Be a Top Priority? Bottom line: social media initiatives need a plausible ROI model and a system to measure the actual ROI in practice.

How to Read the New York Times F.r.e.e. Online (After They Start Charging)

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At the end of the month, the New York Times is installing a pay system for access. In How to Read the New York Times F.r.e.e. Online, Nicholas Carlson and Henry Blodget (remember him?) demonstrate the trick that also works for the Wall Street Journal. Go to the daily edition. If the article is for "subscriber only", copy the article URL. Paste that URL into the Google News search engine. Voila, the full article appears.

Analyzing the Wrong Social Media Numbers

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Every organization has its "numbers guys". In many cases, they run the organization. Social media are generating big numbers. Analyzing the Wrong Social Media Numbers contends, however, that numbers do not always reveal the true value being created or destroyed. That's especially true in social media where the goal is a conversation that stimulates a relationship that produces a result (the only number that counts).

48 Social Media Key Performance Indicators

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The title 48 Social Media Key Performance Indicators tells you the article is a litany of social media measurements. The value is that the metrics are nicely organized into categories including: distribution; interaction; influence; action & ROI; internal. Key point: the numbers themselves may be less important than the rate of change in the numbers. There's also links to other articles on social media measurement.

Should People Get Media Training Before Using Twitter

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Bob Geller reviews the onslaught of recent corporate crises over use of social media, suggesting communication issues must be addressed. If the "people" in Should People Get Media Training Before Using Twitter are corporate staff members, the answer is "yes". Now, who will become the "guru" making $5,000+ per day doing corporate social media training?

13 Must-Have Tips for Local Search Marketing

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Online marketing and public relations is undoubtedly the most cost-effective approach for businesses that generate most of their revenue locally. 13 Must-Have Tips for Local Search Marketing offers a superb primer on how local businesses can establish and maintain an effective online marketing presence.


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PR Meetings, Seminars, White Papers

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FREE White PaperComparison Guide: Web Conferencing

WebinarSEO Tactics & Strategies to Boost Your PR Efforts, sponsored by PR News, will be held March 23 from 1:30 — 2:30pm ET. The cost to register is $329.

FREE WebinarBeyond Viral Marketing, sponsored by CommPRO, will be held March 25 at 1pm ET.

FREE WebinarHOW TO AVOID SOCIAL MEDIA MARKETING MAYHEM: What Today's Marketers Must Know, sponsored by SES, SearchEngineWatch.com, and ClickZ.com, will be held on March 30 at 1pm ET.

WebinarHow to develop a powerful message and deliver a killer media interview, sponsored by Ragan's PR Daily, will be held April 7 from 2:00 — 3:15pm CST. The cost for members is $99, and the cost for non-members is $119.

SES New York, sponsored by Search Engine Strategies, will be held March 21 — 25, in New York, NY. The cost to register for the All Access Pass is $2,495 if you register before March 21.

The Buying & Selling eContent Executive Conference, sponsored by Information Today, Inc, will be held March 27 — 29, in Scottsdale, AZ. The cost is $1,595.

Web 2.0 Expo will be held March 28 — 31, in San Francisco. The cost for the conference, plus workshops, is $1,795 if you register before March 27.

The 2011 Media Relations Best Practice Summit, sponsored by Ragan Communications, will be held March 28 — 29, in New York City. The cost to member is $595 and the price for non-members is $745.

The 2011 Content Summit for Corporate Communicators & PR, sponsored by NASDAQ MarketSite and Ragan Communications, will be held April 6 — 8, in New York City. The cost to non-member is $995 and the price for member is $745. Seating is limited to 30, so register soon.

Sentiment Analysis Symposium, sponsored by Lexalytics and OpenText, will be held April 12, in New York, NY. The cost for both the Tutorial and Symposium is $1,290 if you register before the day of the event.

The Role of Social Media in Engaging Patients, Employees and the Media, sponsored by Ragan Communications, will be held April 13 — 15, in Seattle, Wa. The cost to register is $745 for members and the price for non-members is $995.

Health Academy Summit, sponsored by PRSA, will be held April 27 — 29, in Washington, DC. The cost to members is $675 if you register before March 26. The cost to non-members is $750 if you register before March 26.

Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, Ca. The cost for members is $945; and for non-members is $1,195.

The Digital Impact Conference, sponsored by PRSA, will be held May 5 — 6, in New York City. The cost for members, if you register before February 28, is $799; for non-members it is $899.

SCIP 2011 International Annual Conference and Exhibition, will be held May 9 — 12, in Buena Vista, FL. The cost for members is $1,500 and the cost for non-members is $1,800.

WOMMA School of WOM 2011: The Art & Science of Creating Talkable Brands, sponsored by WOMMA, will be held May 9 in Chicago, IL. The cost, if you register by April 1, is $995 for members and $1,295 for non-members.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13- 15, in Las Vegas. The cost for members is $995, if you register before April 8; for non-members the cost is $1,150.

The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1495 if you register before April 1.

Facebook Conference, sponsored by PR News, will be held May 24, in New York, NY. The cost is $795 if you register before May 6.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795. Register by April 5, and receive a $100 Visa gift card.

National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6-7, in Arlington, Va. The corporate rate is $1,695 if you register before April 22.

PRSA International Conference, sponsored by PRSA, will be held October 15 — 18, in Orlando, FL. The cost for members is $1,025, if you register before March 1; and $1,325 for non-members.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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