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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin March 2012: Issue 2
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Surprise! Media monitoring is the major focus of the selected articles this week in Media Monitoring News. Each of the selected media monitoring articles goes beyond the usual yada, yada and offers provocative and worthwhile perspectives and insights. Four of our selected articles focus on media measurement, again with worthwhile points of view. In an unusual departure, we also feature two "white papers": Building Brands for a Connected World by Forrester Research and the State of Social Media Marketing from Awareness Networks. Though long, both contain important insights.

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Table of Contents
Best Recent PR & Marketing Articles
  8 Ways to Measure Return on PR Investments
  Six Degrees of Social Media Monitoring
  How Coca-Cola Monitors Social Media
  A Modern Definition of Public Relations
  92 Ways to Get (and Maximize) Press Coverage
  Are Reporter's Making More Mistakes Now? (Yes!)
  PR Measurement Tips
  48 Ways to Measure Social Media Success
  Social ROI: Measure What Matters
  Building Brands for the Connected World
  How the Era of "Big Data" Is Changing the Practice of Online Marketing
  State of Social Media Marketing
  Six Great Questions to Ask on a Job Interview
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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8 Ways to Measure Return on PR Investments

CMO.com
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In a recent marketing measurement survey conducted by Ifbyphone, a significant percentage of marketers (82%) reported that they have no way to evaluate the return they receive from PR, and identified PR campaigns as the most difficult initiatives to measure. To properly measure the ROI of PR, managers need to analyze the connections between public relations and the indicators that drive growth in the organization. 8 Ways to Measure Return on PR Investments examines how PR affects growth drivers and how to measure the impact of PR on growth.

Six Degrees of Social Media Monitoring

Brand Savant
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Listening to the social web for corporate or brand mentions is really just the first "degree" of social media monitoring. To really optimize your social media tools, you need to go a few levels deeper. Six Degrees of Social Media Monitoring suggests ways to get the most from your social media monitoring. Key point: use social media monitoring to identify larger issues beyond individual kvetching.

How Coca-Cola Monitors Social Media

Smart Blog on Social Media
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Andy Sernovitz's report on How Coca-Cola Monitors Social Media (in his typical succinct style) includes some real pearls about media monitoring. One is that it's not crucial to monitor or find everything. It's better to sharpen focus. Bonus: The article includes a link to the 28-minute presentation at BlogWell by Natalie Johnson of Coca-Cola. (Note: The audio is horrible. The content is grrrrreat.)

A Modern Definition of Public Relations

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The Public Relations Society of America announced the winner in the contest for A Modern Definition of Public Relations. Here it is: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Stuart Elliott, advertising columnist of the New York Times let a bit of skepticism leach through in his article entitled Public Relations Defined After an Energetic Public Discussion. Question: Can any other words substitute for "public relations" in the definition and make equal sense?

92 Ways to Get (and Maximize) Press Coverage

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It's a primer designed for neophytes, but 92 Ways to Get (and Maximize) Press Coverage includes some suggestions that even long-time PR pros might want to adapt. Actually, it's not a bad plan for a full-scale public relations program.

Are Reporter's Making More Mistakes Now? (Yes!)

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With widespread cutbacks in staff, journalists must produce more content in less time. Result? More mistakes. Are Reporter's Making More Mistakes Now? suggests techniques PR professionals can use to help insure accuracy in media coverage.

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PR Measurement Tips

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In the weeks leading up to PR News' April 18 PR Measurement Conference in Washington, D.C., CARMA International, a leading PR measurement service and a partner of CyberAlert, provided a weekly PR measurement tip. PR Measurement Tips aggregates all the tips. Best tip: target the media outlets that are most relevant to your organization.

48 Ways to Measure Social Media Success

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The article has been around for a while, but 48 Ways to Measure Social Media Success is a superb compilation of metrics for each of the social media networks. Tip: Concentrate on measuring only those things that affect your organization's results.

Social ROI: Measure What Matters

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In a well-organized chart, Social ROI: Measure What Matters shows how to identify what matters to your organization, how to best measure those criteria, and finally the insights to be gained from those measurements. Bottom line: every metric should pass the "So What?" test.

Building Brands for the Connected World

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Commissioned by Facebook, this research report Building Brands for a Connected World by Forrester Research can serve as a model social media marketing and PR blueprint for both corporations and brands. In 17 pages, it packs a textbook's worth of important insights in a well-defined multi-step social marketing process.

How the Era of "Big Data" Is Changing the Practice of Online Marketing

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With new metrics such as click-through rates, bounce rates and page views, online marketing has become rooted in data, with Excel the primary tool of choice. How the Era of "Big Data" Is Changing the Practice of Online Marketing examines how cross-channel "big data" now affects marketing strategy and techniques.

State of Social Media Marketing

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Based on a survey of 320 marketers across multiple industries, State of Social Media Marketing examines the top areas for social media investment and the social media marketing challenges for 2012. Top challenge: lack of sufficient resources to optimize use of social media marketing.

Six Great Questions to Ask on a Job Interview

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Guaranteed: at the end of the job interview, you'll be asked, "Do you have any questions?" Many applicants ask totally dumb questions - yes, there definitely are dumb questions. So, for your next job interview, here are Six Great Questions to Ask on a Job Interview. Hint: change the wording to customize / personalize the questions when you ask them.


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PR Meetings, Seminars, White Papers

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MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held on March 12 in New York, NY. The price to attend for member is $495 and the cost for non-members is $645.

MeetingThe Social Consumer 2012, sponsored by the Business Development Institute, will be held March 22 in New York, NY. Cost to attend is $195.

Meeting3rd Annual PR and Media Relations Best Practices Summit, sponsored by Ragan Communications, will be held March 28-30 in New York, NY. Cost to attend is $745 for members and $995 for non-members.

MeetingSocial Tech 2012 Online, sponsored by MarketingProfs, will be held on March 30. Cost to register is $99.

MeetingDigital Impact Conference, sponsored by PRSA, will be held on April 2-3 in New York City. The cost to attend for members is $999 and the cost for non-member is $1,099.

MeetingSocial Media Analytics Summit, sponsored by Attensity, will be held April 17-18 in San Francisco, Ca. Cost to attend is $1,795.

MeetingPR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend before is $1,170 before March 16.

MeetingThe 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingFIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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