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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin March 2012: Issue 4
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In a week when dozens of pundits opined on the PR mistakes of Goldman Sachs in responding to an op-ed piece penned by a former employee in the New York Times, Media Monitoring News contains not a single article on the subject — because the articles seemed like so much yada yada. Do pundits ever praise the PR response of a major corporation to a crisis? Do pundits ever present truly new insights into handling of PR crises? Not for this crisis — which admittedly was a doozy and came just days after Goldman selected Jake Siewert as the new head of PR. Instead, this week's issue offers worthwhile insights on creativity, social media monitoring and measurement, search methodologies, media relations, and the value of embedding emotion in corporate communications.

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Table of Contents
Best Recent PR & Marketing Articles
  How to Be Creative
  Social Media Monitoring: Analyzing Unexpected Results of Social Conversations
  Google Gives Search a Refresh
  It's New Media, but You Can Measure ROI Using Old Tools
  How to Measure Those Three Little Words: Return on Investment
  Study Finds Marketers Don't Practice ROI They Preach
  Tips for Powerful Quotes that Get Noticed
  8 Ground Rules When Working with a Reporter
  Getting Ink
  When Businesses Can't Stop Asking, "How Am I Doing?"
  The Economics of Emotion
  State of the Media: U.S. Digital Consumer Report
  6 Things to Do before Your Job Interview
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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How to Be Creative

Wall Street Journal
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When it sprang from the fertile minds of Steve Jobs or David Ogilvy, creativity seemed like magic. But creativity is not magic. According to Jonah Lehrer, creativity is a skill that can be learned - especially when it comes to generating effective solutions to business problems. How to Be Creative explains the newest research on the best ways to achieve creative solutions to thorny problems. Some approaches are quite surprising. For a different take on the subject, look at Managing Creativity in Business on the CyberAlert blog.

Social Media Monitoring: Analyzing the Unexpected Results of Social Conversations

Smart Data Collective
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With adept use of social media, individuals and small groups can shine a spotlight on concealed issues. Analyzing the Unexpected Results of Social Conversations examines how a social media analytics strategy can be tied to business metrics.

Google Gives Search a Refresh

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Google is in the process of implementing major changes in its search engine that will affect the ranking of many corporate web sites. Any business that relies on search engine placement to generate business must understand and prepare for the changes. Google Gives Search a Refresh gives an important heads-up on the anticipated changes and their potential effect on site rank.

It's New Media, but You Can Measure ROI Using Old Tools

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Is it necessary to create new measurement tools for social media? According to It's New Media, but You Can Measure ROI Using Old Tools established tools like Matched Panel Tests and Market Mix Modeling can determine the sales and ROI of social media for consumer products sold at retail.

How to Measure Those Three Little Words: Return on Investment

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Measuring ROI on each marketing, public relations or corporate communications activity is critical to proving effectiveness and competing for scarce resources. How to Measure Those Three Little Words: Return on Investment looks at the actual mathematical calculation to yield accurate, supportable numbers for return on marketing or other communications expenditures. In its most basic form, the calculation looks like this:

ROI - Campaign Revenue X Profit Margin / Cost of Campaign

Study Finds Marketers Don't Practice ROI They Preach

Advertising Age spacer
The article entitled Study Finds Marketers Don't Practice ROI They Preach reports on a survey of 243 CMOs and other marketing executives finding that 57% don't establish budgets according to ROI measures. Sixty-eight percent base budget decisions on historical spending levels, while 28% go with gut instinct. 7% said most of or all their spending decisions aren't based on any metrics at all. But, hey, 43% do use metrics to establish budgets. That's likely a significant increase over a few years ago - but no baseline measurements exist.

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Tips for Powerful Quotes that Get Noticed

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Unless the CEO explains his/her thinking, most PR writers struggle to devise executive quotes for news releases. Tips for Powerful Quotes that Get Noticed suggests ways to craft quotes that convey the message, sound like a real executive, and actually make an impact.

8 Ground Rules When Working with a Reporter

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Published in 2011, 8 Ground Rules When Working with a Reporter sets out the basic rules of working with media representatives. Most PR pros know and live by the stated rules, but it can be helpful to review them occasionally. And, as a follow up, there's Four (More) Ground Rules for Working with Reporters.

Getting Ink

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Story placement is a core competency of media relations professionals. Getting Ink, including digital "ink", analyzes four approaches to "prep" for a media relations campaign, or to develop and place a news or feature story. The key is to identify and communicate the unique value of the product or organization. It's not much different than the old "unique selling proposition" first proposed in the 1940s by Rosser Reeves of Ted Bates & Co. to characterize the most successful advertising campaigns.

When Businesses Can't Stop Asking, "How Am I Doing?"

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Everywhere consumers turn, it seems there's another survery from another business. According to When Businesses Can't Stop Asking, 'How Am I Doing?', consumers are becoming jaded, and more than annoyed with the frequency and length of surveys, possibly undermining the validity of one of the most credible tools in market research.

The Economics of Emotion

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Emotion drives most sales - especially big-ticket sales. But most corporate communications are emotionless. Why? Is it because emotions don't mix with business? Nonsense. Emotions suffuse all products from Apple. Emotions permeate the most successful product advertisements. The Economics of Emotion looks at several approaches to emotion, helping to make emotion more accessible and actionable in corporate communications.

State of the Media: U.S. Digital Consumer Report

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A new 16-page report by Nielsen could affect corporate communications budgets in coming years. Among many other findings, the State of the Media: U.S. Digital Consumer Report indicates that consumers trust branded websites more than ads. It would seem, then, that companies should increase budgets to develop more content in branded websites and decrease expenditures for advertising. Of course, websites have to demonstrate equivalent reach and memorability of advertising. The report contains lots of interesting data on use of digital media by consumers.

6 Things to Do before Your Job Interview

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Before you go into a job interview, you want to give yourself every opportunity to succeed. 6 Things to Do before Your Job Interview focuses on the hours before the appointment and offers some practical, if unconventional, advice not readily available elsewhere.


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PR Meetings, Seminars, White Papers

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White PaperPR Measurement: Creating the Return on Your Marketing Investment, sponsored by Business Wire.

WebcastLearn to take an analytics-driven PR approach, sponsored by PR Week, will be held on April 12 at 12:00pm ET.

MeetingThe Social Consumer 2012, sponsored by the Business Development Institute, will be held March 22 in New York, NY. Cost to attend is $195.

Meeting3rd Annual PR and Media Relations Best Practices Summit, sponsored by Ragan Communications, will be held March 28-30 in New York, NY. Cost to attend is $745 for members and $995 for non-members.

MeetingSocial Tech 2012 Online, sponsored by MarketingProfs, will be held on March 30. Cost to register is $99.

MeetingDigital Impact Conference, sponsored by PRSA, will be held on April 2-3 in New York City. The cost to attend for members is $999 and the cost for non-member is $1,099.

MeetingSocial Media Analytics Summit, sponsored by Attensity, will be held April 17-18 in San Francisco, Ca. Cost to attend is $1,795.

MeetingPR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend before is $1,170 before March 16.

MeetingThe 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingFIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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